Everyone's building personal brands right now. But here's the problem nobody talks about: they're almost impossible to sell.

In this episode, I sit down with Greg Elfrink from Empire Flippers, a company that's sold over 2,500 online businesses and helped create 93 millionaires through exits.

Greg drops a shocking stat: out of all those deals, only FIVE were personally branded businesses.

Why? Because when YOU are the business, buyers can't replicate you. That fitness influencer with six-pack abs making $150K/month? Nearly impossible to sell to someone who doesn't look like that.

The good news? there IS a way to transition.

Tune in to hear:

• Why personal branding is brilliant for starting out (but becomes a trap later)

• The exact moment you need to start planning your transition (hint: way earlier than you think)

• How to build "faceless funnels" that convert without your face

• The Empire Flippers story—how they deliberately transitioned away from being "The Justin and Joe Show"

• How AI and deepfakes are making transitions easier than ever (Greg's AI avatar actually outperforms his real videos)

• What buyers need to know before purchasing a personally branded business

• When to contact a broker (at least 12 months before you want to sell)

Whether you're building a personal brand or thinking about buying one, this episode will be worth your time.

Want To Learn How To Buy Websites for Income and Financial Independence?

You don’t need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2026): https://www.ebusinessinstitute.com.au/dip

He had no experience, no audience, and no roadmap. Today, Owen Rask runs one of Australia’s largest financial education businesses, with 750,000 podcast listens a month, over 35,000 students, and $50 million in funds under management.

In this episode of the Digital Investor Podcast, Owen shares how he went from working in corporate and starting with zero experience to building a multi-million-dollar digital empire in one of the most competitive niches online.

We dive into what really worked, what failed early on, and how identifying a broken system became the foundation for long-term scale and impact.

If you’re interested in online business, digital education, or building something meaningful from scratch, this is an interview you don’t want to miss.

Want To Learn How To Buy Websites for Income and Financial Independence?

You don’t need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2026): https://www.ebusinessinstitute.com.au/dip

Everyone is talking about starting an AI business - zero code, zero employees, and a $1M outcome. And while that can be true, it usually assumes you have 40+ hours a week to learn AI from the ground up. But what if you don’t? What if you’re working a full-time job, have kids and family commitments, and only have 8-12 hours a week to work on a side hustle?

In this episode, we talk about why a digital agency may be a far better option in that situation, but not in the way most people think about agencies. Digital agencies are one of the easiest and highest cash-flow online businesses heading into 2026, and one of the few business models where you can start from zero, build real digital skills, and potentially grow into a seven-figure or even multimillion-dollar exit.

I’m joined by Greg from Empire Flippers, who shares what he’s seeing from serious buyers, why digital agencies are becoming so attractive, and where the biggest opportunities are right now. If you want 2026 to be the year you finally build an income online, this is an interview you don’t want to miss.

Want To Learn How To Buy Websites for Income and Financial Independence?

You don’t need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2026): https://www.ebusinessinstitute.com.au/dip