In this episode, I’m breaking down the decisions that matter for small business owners and marketers when they’re planning to run a sale in their business.

Whether they’re in retail and ecommerce, or offer services to their clients, a discount can be the thing that gets people over that hurdle into purchasing what you offer. However, there are questions we have to answer to create a strategic sale, to generate profit and curate a positive experience for our customers.

At peak season, and at any other time of the year, these 14 decisions will help you focus on what really matters, rather than copying what everyone else is doing.

Handy Links:

How to stop news feed distribution of a Facebook post

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com

Every marketing tactic isn’t for everyone but there is an element of neuroscience to why we often feel friction. When we move outside our window of tolerance, things feel a bit harder, but working together can limit this. Even if you don’t have a business partner or team, collaborations can be a way to expand your business’ reach, find inspiration and discover new audiences.

In this episode, we talk about collaborations, finding alignment through them, getting inspiration and your window of tolerance and the neuroscience of working together.

Find Rachel online:

https://www.rachelposner.com/take-5-practice

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com

In this episode, I chat with Joanne Homestead about copywriting and the stories we can tell in our businesses. She shares some great insights into what we can tell stories about and how to turn them into captivating emails.

Joanne Homestead, founder of Desk Plant Creatives, is an email copywriter, copy coach, and obsessed storyteller. She helps soulful entrepreneurs and coaches in wellness, well-being, and mindset elevate their stories to connect, compel, and sell with audacious authenticity, email-style.

Find Joanne and her fab freebies in the show notes: https://www.honeypotdigital.com/podcast/joanne-homestead

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

In this episode, host Emma dives deep into the art of customer experience orchestration and marketing. Emma outlines how every detail, from customer engagement to brand promises and emotional connections, shapes the customer journey. She offers strategies for setting clear brand expectations, building connective experiences, and maintaining brand consistency. This episode is packed with insights on how to ultimate transform customer touch points into loyalty and revenue, making it essential for any business owner looking to enhance their digital marketing strategy.

Access the worksheets and view the show notes: https://www.honeypotdigital.com/podcast/curating-impactful-customer-journeys

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com

On today's episode, I chat with Joan Russell about change, and how we can embrace it, take steps and ride the wave as it all comes at us. Joan is the founder of The Leap Lounge, host of its podcast, and creator of the signature talk Get Cozy with Change, inspiring audiences to reframe fear, embrace identity shifts, and step boldly into their next chapter. Not all situations are the same, so this episode isn’t about giving solutions to common problems.

In marketing, there is always change, but we often want to make change with the content and interactions we’re having so this felt like a great conversation to have on the podcast. I hope this episode gives you some insights and ideas of how you can weather and work through change.

Find Joan online:

https://www.intuitivenorth.com/

https://theleaplounge.com/

https://www.instagram.com/thejoanrussell/Book your free clarity session: https://intuitive-north.moxieapp.com/public/60-minute-clarity-session

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

In this episode, I’m chatting with Paige, a designer of brand identities and websites for course creators and entrepreneurs about how to elevate your offer on your website to give a more premium experience to your visitors. This can be important for all brands, even if your offer is kind of more affordable because a higher perceived value means they’re often more inclined to purchase. This has kind of turned into a mini series on brand and I’m really glad that we’re able to wrap this up with a focus on websites.

Find Paige online: https://www.paigeaileendesign.com/https://www.instagram.com/paigeaileendesign/ https://www.tiktok.com/@paigeaileendesign

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

This week, Megan and I chat about the brand design process, how she nails down the right identity for the brand, and a few ways that business owners can best approach this important investment. I hope this episode gets you thinking about your brand identity differently, and even if you already have one you love, that you reconnected with it in some way today.

Megan is the creative force behind Olive Ridley Studios. Specializing in visual and physical branding, she helps her clients make big waves with their small brands. A graduate of the Savannah College of Art and Design, Megan spent nearly a decade working for international brands before launching Olive Ridley Studios in 2020. Now, she's putting her knowledge and design prowess to work for small businesses across the US.

Find Megan online:

https://www.oliveridleystudios.com/

https://www.instagram.com/oliveridleystudios/

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com

My guest today, Jillian Bright is an author, copywriter, messaging strategist, and fractional CMO who helps authors, creatives, and values-driven businesses refine their messaging and build marketing systems that support their unique values, capacity, and goals. We chat about what your verbal brand identity is, what impacts it, and how you use it to best embody your brand.

Find Jillian, and a special deal for Digital Hive listeners: https://www.jillianbright.com/digitalhive

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com