How did Zara turn her passion as a private chef into Ooji, now on major retail shelves? All with zero marketing budget and starting from the ground up. We talk manufacturing, confidence, and breaking into the industry.

Find us on:

Youtube: https://www.youtube.com/@DigitalCheesecake

Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616

Use these Marketing tools:

Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi

Quillbot: https://try.quillbot.com/4hew88esymv8

Trainual: https://start.trainual.com/aecgw0yogmw7

From 7 figures in 18 months…to telling 500 investors it was over.

Kris from Liquidation Store shares his journey from rapid scaling to closing doors and what resilience really looks like.

Our hosts dig into burnout, investor conversations, marketing budgets and coming back from failure.

Find us on:

YouTube: https://youtu.be/bm2DHzrEUx8

Use these Marketing tools to improve efficiency:

Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi

Quillbot: https://try.quillbot.com/4hew88esymv8

Trainual: https://start.trainual.com/aecgw0yogmw7

CVs. High pressure. Fast decisions.

In this episode, Jack, Ellie & Sarah talk hiring from the inside:

• ​ What’s changed in 2025
• ​ The red flags they see constantly
• ​ How to make your CV stand out
• ​ How to network properly in this market

Listen now:

YouTube: https://youtu.be/G77RsO3qUQg

Apple: https://podcasts.apple.com/us/podcast/can-you-get-hired-in-2-months-marketing-podcast/id1780522616?i=1000721624144

How do you market a challenger brand in FMCG without budget?

Fliss, founder of Wild Thingz, shares how she built a healthier sweets brand for kids, landed in major retail and built a team of marketing mums who move fast.

🔥 You’ll learn:

• ​ How she got listed on Ocado
• ​ Why being a lean team is their superpower
• ​ The mindset shift that made retail work

Get 10% off your next order with WildThingz using code : DIGICHEESE10 at Amazon checkout today!

She’s led marketing teams in one of the toughest industries. Finance.

Geneva shares what it takes to thrive as a female CMO in finance. From imposter syndrome to stress culture, inclusion to AI, this episode covers it all.

🔥 You’ll learn:

• The marketing myth she wants to kill

• What it’s like being the only woman in the room

• Her take on success, burnout and boundaries

• Redesigning work for real life

🎧 Listen:

Spotify: https://shorturl.at/sQLSi

Apple: https://shorturl.at/kVPv

What does it take to go from full-time job to six-figure founder?

Clara Latham shares how she built a gut health brand, broke into retail and why this category is only just getting started.

EXCLUSIVE PROMO CODE:

Get 30% off your first order with DeeplyFoods using code CHEESECAKE30 today! Exclusively for Digital Cheesecake listeners!

🎧 Listen:

Spotify: https://shorturl.at/sQLSi

Apple: https://shorturl.at/kVPv

Lauren shares the 4 key levers brands use to grow fast—from ELF’s global breakout to building brand fans for life.

🔍 What you’ll learn:

– The 4 pillars of scalable brand marketing

– How to build loyalty through community

– Why consistency beats trends

Most beauty brands lose sales because their PDPs aren’t built to convert.

Garrett breaks down the simple changes that drive real growth.

🔍 What you’ll learn:

– Where traffic drops (and why)

– What to change on your PDPs

– How to test smarter, even on a budget

🕒 Timestamps:

00:00 Intro

03:10 Beauty buyer behavior

06:45 Ingredient clarity

10:50 Bounce/drop-off

14:20 Content that converts

18:30 Smart AI use

22:00 Server vs. client testing

26:40 Top test wins