The Growth Playbook Fashion CMOs Actually Use | Marketing Podcast
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The Growth Playbook Fashion CMOs Actually Use | Marketing Podcast
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About this listen
What does it take to drive growth as a CMO in fashion?
John Sadeghipoor, former CMO of Lulu Guinness, joins Digital Cheesecake to share real-world lessons from senior marketing leadership roles across fashion, beauty and consumer brands.
🔥 In this episode, we cover:
• The strategies that actually scale fashion brands
• How to build and structure high-performing marketing teams
• In-house vs agency models, what works and when
• Leadership roadblocks CMOs face
• What’s next for content, creative and AI
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