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Culture Architects

Culture Architects

By: David J. Friedman
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 Most leaders know that a strong culture is a foundation for building a great organization, but great cultures don't just happen on their own. Rather, they're designed and built systematically, brick by brick. Each week, join David J. Friedman, the best-selling author of Culture by Design, as he speaks with extraordinary leaders, from all walks of life, and they share their biggest successes, failures, and lessons learned on their culture journeys. If you're searching for the best insights on building a high-performing culture, then Culture Architects, a production of CultureWise, is for you.Copyright CultureWise Economics Leadership Management Management & Leadership
Episodes
  • Episode 43 | Part Two: Dustin Campbell

    Episode 43 | Part Two: Dustin Campbell
    Sep 22 2025
    In Part Two of their conversation, David and Dustin pick up the story with his leap into entrepreneurship. Dustin explains what it’s like to buy and run a company while writing the playbook in real time, the hard truths he learned along the way, and how that experience ultimately led to the creation of Persistently — and to joining forces with CultureWise.
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    33 mins
  • Episode 43 | Part One: Dustin Campbell

    Episode 43 | Part One: Dustin Campbell
    Sep 15 2025
    David sits down with Dustin Campbell, co-founder of Persistence Management Holdings and Persistently, to unpack his journey from investment banking to private equity — and the powerful lessons he learned along the way. In Part One, Dustin shares how a turnaround mentor reshaped his thinking about systems and culture, and why those insights convinced him that culture is more than a differentiator — it’s the driver of performance.
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    24 mins
  • Episode 42 | Part Two: Ari Weinzweig

    Episode 42 | Part Two: Ari Weinzweig
    Sep 1 2025
    In this second part of their conversation, David and Ari Weinzweig dive deeper into two specific components of the Zingerman’s Community of Businesses: their training arm ZingTrain, and their company’s 34 beliefs. Ari weighs in on how much a growing organization should reflect the essence of its founders.
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    28 mins
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