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You want to build a course that helps people. But when you sit down to actually create it, you're staring at a blank screen thinking... what do I actually put in this thing? Most course creators just record everything they know and hope something sticks. That's why their students don't finish - and why refund requests pile up.

In this episode, I share 5 truths I've learned in 17 years as an educator that separate courses that transform students from courses that just dump information.

You'll learn:

• Why nobody buys a course for information - and what they're actually paying for
• The "ladder test" for making sure every lesson has a clear, actionable outcome
• How to sequence your content so students build momentum instead of forgetting everything
• The difference between teaching and dumping (and why one of my students remembered a lesson years later on the job)
• How to know what to cut - because more content actually makes your course worse

Here's what most course creation programs won't tell you: your students aren't paying for hours of content. They're paying to go from "I don't know how" to "I did it." If you don't design your course around that transformation, no amount of marketing will save it.

I'm Dr. Curtis Satterfield. I've been an educator and course designer for 17 years, and I help solopreneurs build courses that actually transform their students and grow their business.

Ready to stop spinning your wheels? Book a free Course Roadmap Call and let's figure out the right next steps for your course: https://curtissatterfield.com/work-with-curtis/

Why do most course launches fail? The answer comes down to course design, not marketing. Learn how to build an online course that actually sells.

You followed the launch formula. Built your list. Sent the emails. Did everything the gurus told you to do. And you got almost no sales. Sound familiar?

In this episode, I share the story of my first course launch. $2,000 spent on a program. Six weeks of work. 2,000 people on my list. One sale. I break down why this happens to most course creators and what actually works instead.

You'll learn:

• Why the success stories you see are cherry-picked from the top 5%
• The real reason launch-focused programs fail most students
• What "passive income" from courses actually looks like
• The one question you need to answer before building anything

The truth is, passive income from courses doesn't exist the way it's sold. But you can build something where your work multiplies if you start in the right place.

I'm Dr. Curtis Satterfield. After 17 years as an educator, online course designer, and helping thousands of students learn new skills, I help solopreneurs create courses that actually transform their students.

Ready to build a course that works? Book a free Course Roadmap Call and let's figure out the right next steps for your course: https://curtissatterfield.com/work-with-curtis/

You've got expertise that could help people. But every time you sit down to build a course, you get stuck. What do you include? How do you structure it? And why do most courses have terrible completion rates and zero testimonials?

In this episode, I'm walking you through The Course Creator's Trail - my complete framework for building courses that actually transform students and grow your business.

You'll learn:

• Why most course creation programs set you up to fail (and what to do instead)
• How to identify exactly who your course is for and what they actually need
• The one-sentence test that tells you if your transformation is clear enough to build
• How to structure your modules and lessons so students finish instead of dropping off
• Why information alone doesn't create transformation and what to do about it
• The recording and editing basics that make your course look professional without spending a fortune

Most course creation advice focuses on marketing and launching. But here's the problem: if your course doesn't actually transform people, no amount of marketing will save it. You'll be grinding for every sale because your course isn't doing any of the work for you. When you build a course that transforms students, they leave testimonials, tell their friends, and book your higher-ticket services. Your course starts growing your business instead of you constantly pushing it.

I'm Dr. Curtis Satterfield. I've been an educator and course designer for 17 years, and I help solopreneurs build courses that actually transform their students and grow their business.

Ready to stop spinning your wheels? Book a free Course Roadmap Call and let's figure out the right next steps for your course: https://curtissatterfield.com/work-with-curtis/

You bought a course creation program expecting to learn how to build your course. But module after module was about launching, selling, and marketing - with almost nothing on how to actually structure your content so students get results.

In this episode, I share the story of Anna, a book coach who paid $2,000 for a course creation program and asked for a refund. Then I walk you through the specific guidance I gave her that helped her sell out two courses.

You'll learn:

• Why understanding your student's transformation drives every other course decision
• How to structure lessons so students see progress and don't get overwhelmed
• The "stepping stones" approach to lesson outcomes that keeps students moving forward
• Whether you should show your face on camera (and the dating profile problem that catches most creators)
• What Anna said she actually needed that the expensive program never gave her

The big programs give you marketing strategies and launch frameworks. But when you sit down to actually build your course? You're on your own. That's the gap I help course creators fill - designing courses that transform students into fans who come back for more and sell your next launch for you.

I'm Dr. Curtis Satterfield. I've been an educator and course designer for 17 years, and I help solopreneurs build courses that actually transform their students and grow their business.

Ready to stop spinning your wheels? Book a free Course Roadmap Call and let's figure out the right next steps for your course: https://curtissatterfield.com/work-with-curtis/

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Course design determines whether your second launch is easier or harder than your first. Learn how to build an online course that turns students into your marketing team.

Your first course launch is a grind. You don't have testimonials, success stories, or proof that your course works. You're convincing people to take a chance on something unproven. But your second launch? That one should be easier. And whether it is or isn't comes down to what happens inside your course after people buy.

In this episode, I'll show you the system that turns your students into your marketing team and three things you can do right now to make it work.

You'll learn:

• Why your second launch depends on what happens after the sale
• The growth cycle that makes each launch easier than the last
• How to design lessons as stepping stones so students don't get overwhelmed
• Why sequencing matters and how to build your course in the right order
• The curse of knowledge and how it's causing your students to quit

Most course creation advice focuses on launching and marketing. But a fancy launch won't save a course that doesn't transform your students. When your students get results, they become your marketing team. They give you testimonials. They tell their friends. And your next launch gets easier.

I'm Dr. Curtis Satterfield. I've been an educator and course designer for 17 years, and I help solopreneurs build courses that actually transform their students and grow their business.

Ready to stop spinning your wheels? Book a free Course Roadmap Call and let's figure out the right next steps for your course: https://curtissatterfield.com/work-with-curtis/

Welcome to Course Creation for Solopreneurs, the podcast that helps you design online courses that actually transform your students and grow your business.

I'm Dr. Curtis Satterfield. I've spent 17 years as an educator and course designer, helping thousands of students learn new skills. On this show, I'll help you build courses that get real results - courses that students actually finish, that generate testimonials, and that grow your business through word of mouth instead of constant marketing.