Course Creation for Solopreneurs: How to Design Online Courses That Actually Transform Your Students and Grow Your Business cover art

Course Creation for Solopreneurs: How to Design Online Courses That Actually Transform Your Students and Grow Your Business

Course Creation for Solopreneurs: How to Design Online Courses That Actually Transform Your Students and Grow Your Business

By: Curtis Satterfield PhD. Helping Solopreneurs Create Courses That Transform Students
Listen for free

About this listen

Course design that actually works. Learn how to build an online course that transforms your students and grows your business. Course Creation for Solopreneurs is hosted by Dr. Curtis Satterfield.


I've spent 17 years as an educator and course designer, helping thousands of students learn new skills. After years of watching solopreneurs struggle with course creation, I see the same problems come up again and again. Courses packed with information but missing clear outcomes. Students who buy but never finish. Launches that flop because the course itself wasn't built to deliver results.

My mission is to show you a better way. One that starts with your student's transformation and builds everything around that.


In my under-20-minute episodes, I get straight to the problem and show you how to fix it. You'll learn how to structure your course so students actually complete it, create lessons that stick, and build something you're proud to sell. Whenever it makes sense, I'll link helpful resources in the show notes so you can take action right away.


Creating an online course can feel overwhelming. There's conflicting advice everywhere, and it's easy to get stuck overthinking your outline, second-guessing your content, or wondering if anyone will even buy it. This podcast doesn't ignore that. Instead, it walks you through the messy and confusing parts step by step so you never feel like you're doing it alone.


My goal is simple. I want to help you create courses that get real results for your students. Courses that transform their lives, build your reputation, and grow your business through word of mouth and repeat buyers. From defining your transformation to structuring your modules, from scripting your lessons to launching with confidence, we'll cover it all.


If that sounds like the support you need, take a moment to follow or subscribe to the show. It's an easy way to support the podcast and make sure you never miss an episode.

© 2026 Course Creation for Solopreneurs: How to Design Online Courses That Actually Transform Your Students and Grow Your Business
Economics Education Leadership Management & Leadership
Episodes
  • Why More Content Won't Fix Your Online Course Completion Rate: Course Design Tips for Solopreneurs
    Mar 4 2026

    Online course completion rates don't improve by adding more content, they improve through better course design. If your clients aren't finishing your online course, the problem isn't what you're teaching. It's how much you're asking their brain to handle at once. In this episode, I'll break down the science behind why more content makes things worse and four course design mistakes that are tanking your completion rate.

    You'll learn:

    • Why adding more content to your course actually makes it harder for clients to learn
    • How working memory limits what your clients can process in a single lesson
    • The layering technique that lets you teach more without overwhelming
    • Why naming your method makes your content literally easier to learn
    • How cutting content from your course makes it more valuable, not less

    Most course creators measure their course by how much is in it. The ones whose clients actually finish and get results? They measure by how clearly their clients can act on what's there. That's the shift — and it changes everything about how you design your lessons.

    I'm Dr. Curtis Satterfield. I've been an educator and course designer for 17 years, and I help solopreneurs build courses that actually transform their clients and grow their business.

    Send me a message!

    🎁 The Authentic Solopreneur Bundle (Free, during March Only) 30 free resources from experts who believe in growing your business without burnout or pushy sales tactics. Available through March 31st. Grab it here: https://asb.curtissatterfield.com/cs1

    Show More Show Less
    11 mins
  • What You Need Before Building Your First Online Course: A Course Creation Readiness Guide for Solopreneurs
    Feb 25 2026

    Online course creation starts long before you hit record, but most solopreneurs skip the readiness check and pay for it later. They jump into building modules, picking platforms, and recording lessons without the foundations in place, and end up scrapping weeks of work or launching something that doesn't deliver.

    In this episode, I'll walk you through four things you need to have ready before you create your first online course, so you can go in prepared instead of scrambling.

    You'll learn:

    • Why your coaching experience might not be enough to build a course yet
    • How to know if your process is ready to be packaged into a repeatable system
    • The difference between being comfortable on Zoom and being ready to present on camera
    • Why courses don't run on autopilot and how to protect your time from day one
    • The common "sell it first, build it later" advice and why it backfires

    Most course creation programs focus on marketing and launch tactics while skipping how to actually build a course that transforms your clients. The truth is, if you get the foundations right before you start building, everything else becomes easier. Skip them, and you'll spend months fixing problems that didn't need to exist.

    I'm Dr. Curtis Satterfield. I've been an educator and course designer for 17 years, and I help solopreneurs build courses that actually transform their clients and grow their business.

    If you want to learn how to structure your course once you're ready to build, check out my episode "How Long to Make Your Course: Modules, Lessons, and What Makes a Valuable Course."

    Send me a message!

    Want free feedback on your course structure? I'm reviewing five course outlines this month. Grab your spot here: https://curtissatterfield.com/free-course-review-call/

    Show More Show Less
    11 mins
  • The Best Course Platform for Your First Online Course (And Why It's Not Kajabi)
    Feb 18 2026

    The wrong course platform can wreck your first online course launch before you make a single sale. If you're researching Kajabi, Teachable, or Thinkific for your course creation setup, you're about to make an expensive mistake.

    In this episode, I'll tell you the platform I recommend to my clients, why the popular options are a bad fit when you're just starting out, and how I learned this lesson the hard way after switching platforms myself.

    You'll learn:

    • Why the most recommended course platforms are wrong for first-time course creators
    • The simple math that shows how a $200/month platform can wipe out your launch profits
    • How most platforms take a cut of your sales on top of payment processing fees
    • How I wasted six months on the wrong platform and what happened when I switched back
    • The one platform I recommend and have used for years across multiple courses
    • Why "more features" doesn't mean better results for your clients

    The big course creation programs push expensive platforms because they're built for people doing six figures in course sales. You're not there yet. And picking the wrong platform before your first launch is one of the fastest ways to lose money before you've made any.

    Two Tools Episode mentioned in today's podcast .

    I'm Dr. Curtis Satterfield. I've been building and selling online courses for years, and I help solopreneurs create courses that actually transform their clients and grow their business.

    Ready to stop spinning your wheels? Book a free Course Roadmap Call and let's figure out the right next steps for your course: https://curtissatterfield.com/work-with-curtis/

    Send me a message!

    Want free feedback on your course structure? I'm reviewing five course outlines this month. Grab your spot here: https://curtissatterfield.com/free-course-review-call/

    Show More Show Less
    9 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.