Do real estate agents get paid too much? We tackle the controversial topic of agent compensation and explore how agents can better articulate their value to clients in this episode.

Lance and Lucy discuss the disconnect between consumer perception and the reality of what agents do, emphasizing the industry's lack of consumer education. Learn about the importance of transparency, differentiation, and demonstrating value through unique services and a client-centric approach.

Gain valuable insights on how to navigate the commission conversation and build trust with your clients.

Takeaways

• Compensation discussions often miss the point of consumer understanding.

• Consumers need to be educated about what agents do.

• The industry has a responsibility to inform consumers.

• Misleading practices in the industry hinder consumer education.

• Media representations of agents can distort public perception.

• Differentiation is key for agents to stand out.

• Branding and marketing strategies are essential for success.

• Listening to consumer needs can lead to better service offerings.

• Agents must communicate their unique value propositions.

• The average consumer has little understanding of agent responsibilities.

To learn more about Matterport visit us: https://matterport.com/podcast

This podcast is produced by Two Brothers Creative.

Is it time to declare "death" to Tip Tuesday and outdated market updates? In this episode we explore the changing landscape of real estate marketing and offer fresh strategies that actually work.

Lance and Lucy discuss the importance of humanizing your brand, building genuine connections, and showcasing your unique value proposition. Challenging traditional marketing tactics and encouraging agents to embrace innovative approaches that resonate with today's consumers.

Discover how to ditch the tired old strategies and create a marketing plan that sets you apart from the competition.

Takeaways

• The death of Tip Tuesday signifies a shift in marketing tactics.

• Every property deserves high-quality marketing efforts.

• Storytelling is crucial in engaging potential clients.

• Building trust is more important than credentials.

• Humanization in marketing helps create meaningful connections.

• Technology can enhance the real estate marketing experience.

• Differentiation is key in a competitive market.

• Agents should focus on personal connections over transactional relationships.

• Effective marketing requires understanding consumer needs.

• Authenticity in marketing fosters trust and engagement.

To learn more about Matterport visit us: https://matterport.com/podcast

This podcast is produced by Two Brothers Creative.

Are you a real estate agent who feels pressured to say "yes" to every client request, no matter how unreasonable? In this episode, we explore the power of "no" and how setting boundaries can create a healthier and more successful real estate practice.

Lance and Lucy discuss the importance of establishing clear expectations with clients upfront, including communication protocols, availability, and the scope of services provided. Diving into the psychology behind why agents struggle to say "no" and offer practical strategies for overcoming these challenges.

Discover how setting boundaries can lead to greater balance, reduced stress, and stronger client relationships.

Takeaways

• The word 'no' is powerful and necessary in real estate.

• Setting clear expectations helps manage client relationships.

• Agents often feel pressured to say yes to everything.

• Boundaries and limitations should be established upfront.

• Agents should act as consultants, not as helpers.

• Education is key to guiding clients effectively.

• Quality of life improves with clear boundaries.

• Clients should understand their responsibilities in the selling process.

• Communication frameworks enhance client-agent relationships.

• Long-term success is built on healthy boundaries.

To learn more about Matterport visit us: https://matterport.com/podcast

This podcast is produced by Two Brothers Creative.

Should you be following real estate gurus or forging your own path? In this episode, we dive into the complexities of agent development and challenge the one-size-fits-all approach. We talk about the limitations of traditional goal-setting and the importance of understanding your individual strengths and weaknesses.

We explore the impact of executive functioning skills on agent performance and offer alternative strategies for achieving success in real estate. Learn about authentic growth and finding the right support system for your unique needs.

Takeaways

• Real estate agents often struggle with accountability and goal setting.

• Finding the right coach can help agents set achievable goals.

• Mindset shifts are crucial for becoming a go-getter.

• Executive functioning limitations affect many agents' productivity.

• Coaching in real estate often focuses on symptom treatment rather than root causes.

• Agents need to accept their limitations and work around them.

• Goal setting can lead to paralysis and fatigue if not managed properly.

• Self-acceptance is key to personal and professional growth.

• Networking is important, but agents must also focus on their core tasks.

• The coaching industry often perpetuates a cycle of dependency on gurus.

To learn more about Matterport visit us: https://matterport.com/podcast

This podcast is produced by Two Brothers Creative.

Are you overwhelmed by the constant influx of new technology in real estate? In this we offer a refreshing perspective. We discuss the common mistakes agents make when adopting new tools and how to avoid them. Emphasizing the importance of understanding consumer needs and preferences when choosing technology. Learn the practical strategies for simplifying tech implementation, overcoming fear of new tools, and leveraging technology to enhance client relationships and boost your business.

Takeaways

• Agents often misunderstand consumer technology needs.

• Fear of technology adoption is prevalent among agents.

• Brokerages play a crucial role in technology education.

• Simplifying technology can enhance agent engagement.

• CRM systems are underutilized in real estate.

• Consumer education is essential for agents.

• Agents need to embrace new marketing tools.

• Collaboration among agents can foster learning.

• Understanding consumer behavior is key to success.

• Building relationships is vital in real estate.

To learn more about Matterport visit us: https://matterport.com/podcast

This podcast is produced by Two Brothers Creative.

Is the MLS dead? In this episode, we debate the future of the MLS, its relevance to consumers, and the need for a national database. Learn about the challenges of clear cooperation, the role of NAR, and how agents can navigate the evolving real estate landscape.

Discover why a consumer-centric approach is crucial for navigating these shifts and how agents can advocate for a more transparent and efficient real estate experience.

Takeaways

• Consumers don't fully understand what MLS is.

• MLSs are seen as a necessary evil in real estate.

• There are too many MLSs, leading to confusion and cost.

• NAR's influence on MLS operations raises concerns about collusion.

• A national database could simplify real estate transactions.

• The current system benefits agents and brokerages more than consumers.

• Clear cooperation needs reform but should not be eliminated.

• Transparency and education for consumers are crucial.

• Agents should separate their identity from NAR's reputation.

• Transformational change is needed in the real estate industry.

To learn more about Matterport visit us: https://matterport.com/podcast

This podcast is produced by Two Brothers Creative.

Are you feeling burnt out from the constant pressure to hustle in real estate? You're not alone! In this episode, we address the negative effects of hustle culture on agents and offer a refreshing alternative. Learn about the importance of prioritizing mental, physical, intellectual, and spiritual well-being.

Providing actionable tips for setting boundaries, saying "no," and incorporating self-care practices into your daily routine. Discover how a more balanced approach can lead to greater productivity, improved client relationships, and a more fulfilling career in real estate.

Takeaways

• Hustle culture negatively impacts mental and physical health.

• Agent burnout is often due to trying to please everyone.

• Real estate agents operate in two time frames: now and not now.

• Saying no is crucial for maintaining energy and focus.

• Self-care practices are essential for long-term success.

• Dopamine drives productivity but can lead to burnout.

• Balance in life is a myth; prioritization is key.

• Agents often feel pressure to be available 24/7.

• Building a supportive team can alleviate stress.

• Taking time for self-reflection can improve productivity.

Are you feeling drained, stressed, and overwhelmed? As a real estate agent, you juggle

countless tasks, long hours, and high-pressure situations. But remember, a healthy mind leads

to a thriving business.

To learn more about Matterport visit us: https://matterport.com/podcast

This podcast is produced by Two Brothers Creative.

What will the successful real estate agent of 2025 and beyond look like? We explore the evolving landscape of the real estate industry and provide actionable strategies for agents to thrive in the years to come in this episode.

Lance and Lucy discuss the importance of embracing technology, differentiating yourself from the competition, and shifting from a transactional mindset to a relationship-focused approach.

Discover how to leverage data and insights, communicate effectively with clients, and build a sustainable business model that prioritizes value and client satisfaction. Gain valuable insights and prepare for the future of real estate.

Takeaways

• Real estate in 2025 will be transformative due to industry changes.

• Agents must differentiate themselves to succeed in the evolving market.

• Professionalism and respect for the profession are crucial for agents.

• Technology adoption is essential for modern real estate practices.

• Communication guarantees can enhance trust with clients.

• Traditional marketing methods need to be re-evaluated and innovated.

• Agents should focus on measurable outcomes in their presentations.

• Building partnerships with clients is more important than showcasing expertise.

• The industry must evolve from outdated practices to meet consumer expectations.

• Top agents will thrive by focusing on unique value propositions.

Unlock the Secrets to Hosting a Killer Open House by following this link: https://matterport.com/resources/content-library/unlock-the-secrets-to-hosting-a-killer-open-house

To learn more about Matterport visit us: https://matterport.com/podcast

This podcast is produced by Two Brothers Creative.