Public adjusters might be the most powerful resource your clients have never heard of.

In this episode of Consumed, Lance Pendleton sits down with Michael Bilt, CEO and Founder of Atlas Adjusting, to break down what a public adjuster actually is, and why every real estate agent should know one.

Most homeowners assume their insurance company is fully on their side. But when disaster strikes (fire, flood, pipe break, water damage) the insurance company sends its own adjuster. And that adjuster works for them, not the homeowner.

Michael explains how public adjusters advocate for policyholders, maximize claim settlements, and protect consumers from common insurance tactics like claim minimization, coverage caps, and confusing policy language. You'll also learn how agents can leverage relationships with public adjusters as a competitive differentiator and concierge-level service for their clients.

If you want to better protect your clients, strengthen your referral network, and stand out in a crowded market, this episode is essential.

Check out https://atlasadjustments.com

Or message Michael at mb@atlascares.com

This podcast is produced by Two Brothers Creative.

Artificial intelligence isn't replacing real estate agents, but it is changing how consumers find them. And for agents who haven't structured their digital presence intentionally, that shift can be costly.

In this episode of Consumed, Lance Pendleton explains how AI-driven search is reshaping visibility, credibility, and consumer trust in real estate. Rather than focusing on tools or trends, Lance breaks down the fundamentals agents need to understand to show up where today's buyers and sellers are actually searching.

You'll hear why AI platforms reward agents who answer real questions, how conversational search differs from traditional SEO, and why YouTube, Google Business Profiles, and content clarity matter more than ever. Lance also shares practical ways agents can audit their digital footprint and start positioning themselves for AI-assisted discovery without gimmicks or automation shortcuts.

If you're worried about AI replacing agents, this episode reframes the conversation: the real risk isn't AI itself, it's being invisible in the systems consumers already trust.

Reframe Agent AI Prompts: https://agent-prompt-guild.lovable.app/

To learn more about Matterport visit us:

https://matterport.com/

https://www.instagram.com/matterportmedia/

https://www.linkedin.com/company/matterport/

https://x.com/Matterport

https://www.facebook.com/Matterport/

This podcast is produced by Two Brothers Creative.

Artificial intelligence is everywhere in real estate right now, and for many agents, it's creating more confusion than clarity. Is AI something you should fear, ignore, or fully embrace?

In this episode of Consumed, Lance Pendleton breaks down AI for real estate agents at the most practical level. No buzzwords. No overpromising. Just a clear explanation of what AI actually is, what it's not, and how agents can use it as an assistive tool rather than a replacement.

Lance explains how consumers are already using AI to search for agents, why traditional SEO is changing, and how agents can structure their digital presence to show up in AI-driven searches. He also walks through real-world examples of using tools like ChatGPT to improve follow-ups, inspections, marketing, and decision-making, without sounding like a robot.

If you've been overwhelmed by AI hype or unsure where to start, this episode gives you a grounded framework to use AI confidently, ethically, and effectively in your business.

Reframe Agent AI Prompts: https://agent-prompt-guild.lovable.app/

This podcast is produced by Two Brothers Creative.

Traditional real estate coaching doesn't fail because agents are lazy or unmotivated. It fails because it ignores how most agents' brains actually work.

In this episode of Consumed, Lance Pendleton explains why coaching, business planning, and goal-setting systems routinely collapse for real estate agents—and how a deeper understanding of neurodivergence, ADHD, and executive function changes everything. Drawing from his background in behavioral psychology and personal experience working with thousands of agents, Lance shares the moment he realized the industry was solving the wrong problem.

You'll learn why an estimated majority of agents are neurodivergent, how dopamine drives motivation, and why tactics like business plans and self-help systems often create shame cycles instead of progress. Lance also breaks down the five executive functions most agents struggle with—and why those struggles have nothing to do with intelligence or capability.

If you've ever felt overwhelmed, inconsistent, or frustrated with yourself despite being great with clients, this episode will help you understand why—and what actually works instead.

AI Agent Prompts

https://agent-prompt-guild.lovable.app

Connect with Cari:

Cari.Higgins@Compass.com

Instagram: @boulderhomes

Connect with Jennifer:
jennifer.vick@compass.com

Instagram: @jennifervickco

Facebook- https://www.facebook.com/jennifervickco/

Connect with Lynn:
lynn.burnett@compass.com

Instagram: instagram.com/magnificenthomescharleston/

Facebook: facebook.com/lynn.c.burnett

Connect with Paul:
Paul.basto@compass.com

Instagram: @paulbastorealtordc

Facebook: https://www.facebook.com/basto.paul/

LinkedIn: https://www.linkedin.com/in/paul-basto-realtor?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

This podcast is produced by Two Brothers Creative.

Traditional real estate coaching doesn't fail because agents are lazy or unmotivated. It fails because it ignores how most agents' brains actually work.

In this episode of Consumed, Lance Pendleton explains why coaching, business planning, and goal-setting systems routinely collapse for real estate agents—and how a deeper understanding of neurodivergence, ADHD, and executive function changes everything. Drawing from his background in behavioral psychology and personal experience working with thousands of agents, Lance shares the moment he realized the industry was solving the wrong problem.

You'll learn why an estimated majority of agents are neurodivergent, how dopamine drives motivation, and why tactics like business plans and self-help systems often create shame cycles instead of progress. Lance also breaks down the five executive functions most agents struggle with—and why those struggles have nothing to do with intelligence or capability.

If you've ever felt overwhelmed, inconsistent, or frustrated with yourself despite being great with clients, this episode will help you understand why—and what actually works instead.

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To learn more about Matterport visit us:

https://matterport.com/

https://www.instagram.com/matterportmedia/#

https://www.linkedin.com/company/matterport/

https://x.com/Matterport

https://www.facebook.com/Matterport/

This podcast is produced by Two Brothers Creative.

Real estate agents are constantly told to "show their value." According to Lance Pendleton, that advice is not just outdated—it's actively holding agents back.

In this episode of Consumed, Lance breaks down why "value" has become a meaningless term in real estate, how it quietly trains agents to operate from fear, and why differentiation—not value—is the real driver of trust with today's consumers. He explains why agents aren't in sales at all, how consumers actually evaluate their experience, and what happens when agents stop trying to impress and start designing better processes.

You'll hear practical, real-world examples of differentiation that go far beyond CMAs and marketing decks—live pricing conversations, family-friendly showing strategies, immersive Matterport experiences, and creative ways to stay relevant between transactions without being annoying.

If you're tired of repeating what every other agent says and want to create an experience consumers genuinely remember, this episode will change how you think about your role in real estate.

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To learn more about Matterport visit us:

https://matterport.com/

https://www.instagram.com/matterportmedia/#

https://www.linkedin.com/company/matterport/

https://x.com/Matterport

https://www.facebook.com/Matterport/

This podcast is produced by Two Brothers Creative.

Most real estate agents think consumers care about their marketing, branding, and social media presence. The truth is they do not. In this episode of Consumed, Lance Pendleton breaks down the five biggest myths agents believe and explains how those myths quietly damage trust with buyers and sellers.

By listening to real consumer feedback, this episode shows agents how to move away from sales tactics and toward true partnership, clarity, and guidance.

Listen now and rethink how you connect with buyers and sellers in today's market.

This podcast is produced by Content Supply.
https://www.contentsupply.com/

Stop letting outdated advice hurt your business! Most agents operate under five major misconceptions about what consumers want from them. Are you pouring energy into social media, generic newsletters, and brokerage branding that clients simply disregard? Host Lance Pendleton shares surprising insights from consumer panels, showing you what clients actually want and what's really driving their decisions. Discover why your marketing pitch might be ineffective and what the single most important word is that defines a successful agent-client engagement. Get the crucial reality check you need today to stop chasing junk strategies and start building the real client partnerships that lead to long-term success.

You should listen right now to stop wasting time and money on real estate marketing tactics that consumers actively ignore. This episode delivers the unfiltered truth from consumer focus groups, telling you exactly why your social media, generic newsletters, and brokerage-focused pitches are failing to connect. You'll get an urgent course correction to shift your entire strategy away from outdated industry myths and towards the one word that actually drives client choice and lasting business: partnership.

Produced by Content Supply