The real estate industry has a core problem, and it's not the market. Agent Lance Pendleton argues that it's the toxic agent-client relationship. Agents often try to "prove their value," but this creates an "us versus them" dynamic. This episode explains why shifting your mindsetfrom "salesperson" to "guide" can lead to healthier partnerships, less stress, and more success. Discover the single most effective way to set expectations and redefine your role in the real estate process.

Listen to this episode if you are tired of feeling frustrated and stressed in your agent-client relationships. You will discover the single biggest mistake you are making and learn a new approach that will immediately improve your partnerships with consumers, making your job less stressful and more effective.

To learn more about Matterport visit us: https://matterport.com/podcast

This podcast is produced by Two Brothers Creative.

Are you ready to become a hybrid agent and revolutionize your real estate business? In this episode, we explore the power of blending traditional practices with technology to maximize impact in today's market.

Lance and Lucy discuss the challenges facing traditional agents and the opportunities presented by embracing technology. Emphasizing the importance of differentiation, consumer education, and utilizing technology to streamline processes and enhance client experiences.

This conversation also touches on the need for agents to actively explore and adopt new technologies to stay ahead of the curve and better serve their clients.

Discover how to become a hybrid agent and thrive in today's evolving real estate landscape.

Takeaways

• 71% of licensed real estate agents sold zero homes last year.

• The techniques used by successful agents differ from those who are not producing.

• The real estate industry is likely to get cleaned up over time.

• Traditional agents often focus on reactive problem-solving rather than proactive business development.

• Technology can serve as a key differentiator in real estate.

• Agents need to educate themselves and their clients about new technologies.

• Curiosity and exploration of technology can change perspectives.

• Investing in technology today can yield benefits for future listings.

• Simplifying processes with technology can enhance agent productivity.

• Agents should view technology as an opportunity rather than an obstacle.

To learn more about Matterport visit us: https://matterport.com/podcast

This podcast is produced by Two Brothers Creative.

Do real estate agents get paid too much? We tackle the controversial topic of agent compensation and explore how agents can better articulate their value to clients in this episode.

Lance and Lucy discuss the disconnect between consumer perception and the reality of what agents do, emphasizing the industry's lack of consumer education. Learn about the importance of transparency, differentiation, and demonstrating value through unique services and a client-centric approach.

Gain valuable insights on how to navigate the commission conversation and build trust with your clients.

Takeaways

• Compensation discussions often miss the point of consumer understanding.

• Consumers need to be educated about what agents do.

• The industry has a responsibility to inform consumers.

• Misleading practices in the industry hinder consumer education.

• Media representations of agents can distort public perception.

• Differentiation is key for agents to stand out.

• Branding and marketing strategies are essential for success.

• Listening to consumer needs can lead to better service offerings.

• Agents must communicate their unique value propositions.

• The average consumer has little understanding of agent responsibilities.

To learn more about Matterport visit us: https://matterport.com/podcast

This podcast is produced by Two Brothers Creative.