If LLMs (ChatGPT, Gemini, Perplexity, Google AI Overviews) are where buyers now begin, your job isn’t to just “rank in Google”. It is to be the #1 brand AI recommends. In this episode, SEO expert Steve Toth from the Notebook Agency, shows exactly how to win with AEO and make AI engines accurately represent and recommend your business, using his unique Framework and a practical playbook you can implement this week.

👉 Why LLMs are lying about your brand: Why AI Gets Your Business Wrong, why it misrepresents you, and what you can do about it.

👉 The truth Pack: How to compare what LLMs say about you vs. your sales-grade answers, then close the gaps so AI gives the right recommendation.

👉 Reverse-Interrogation Audit: The exact prompts to ask ChatGPT, Gemini, Claude and Google AI overview, to reveal your pricing, feature, fit, proof, and support gaps—and how to fix them.

👉 Deal-Breaker Coverage: Use “Deal Breaker Detector” style prompts to surface ICP-critical questions (budget, team size, integrations, timelines) and ensure LLMs can cite accurate answers.

👉 Create “Recommendation-Ready” Content: Build hyper-specific AI content fuels so AI can confidently match you to buyer constraints and get a canonical, up-to-date source.

👉 Narrative Cleanup: Identify and retire outdated content sources that keep AI stuck in the past; consolidate and redirect to your current offer.

👉 Off-page Reality Check: Monitor and update off-site assets to correct misinformation LLMs may retrieve.

👉 From Volume to Velocity: Why smaller but highly qualified AI-assisted traffic converts better and how to message that shift to clients and stakeholders.

Key Concepts covered:

ChatGPT AEO strategy

Gemini AI and Google AI Overviews

Perplexity search and buyer decision-making

Truth Alignment Framework by Notebook Agency

LLM brand representation audit

HACK: The "LLM Info" Page to Feed AI Correct Information

AI SEO vs. traditional SEO

Deal Breaker Detector (AI Notebook)

Hyper-specific comparison content for LLMs

How to fix outdated reviews and Reddit narratives

High-quality traffic vs. high-volume traffic

📈 If you want your brand to be confidently recommended by AI — not casually mentioned — this episode is your roadmap.

CONNECT WITH Steve Toth:

🌐 https://notebook.agency/

💼 https://www.linkedin.com/in/stevetothjr/

📩 steve@seonotebook.com

CONNECT WITH VENDASTA:

YouTube: / @vendasta

LinkedIn: / vendasta

X: https://x.com/vendasta

Instagram: / vendasta

​​

Thanks for listening!

In this episode, we sit down with Corey Quinn, former CMO of Scorpion and author of Anyone, Not Everyone, to uncover the exact strategies that helped scale Scorpion from $20M to $200M.

Corey has advised 100+ agencies on breaking free from the generalist trap and shows how vertical specialization creates a flywheel of growth, retention, and profitability. If you’re an agency owner aiming for $10M+, this conversation is your shortcut.

👉 Why generalist agencies stall out and how to avoid the “iceberg problem”

👉 The 3 filters every agency must apply before choosing a niche

👉 How to find hidden vertical opportunities inside your current client list

👉 The 3% Rule that shows why you only need a tiny slice of your market to build an 8-figure business

👉 How deep specialization unlocks operational scale, higher retainers, and repeatable systems

👉 The role of AI in verticalized agencies—and why niche focus makes AI even more powerful

“If you are everything to everyone, you’re nothing to the market.”

“1% of your vertical equals an 8-figure business.”

“More deliverables don’t mean more revenue. We cut from 40+ to 5—and doubled client spend.”

📢 If you’re tired of custom projects, shrinking margins, and constant churn, this episode will show you how to build a scalable, specialized agency that wins bigger deals and grows faster.

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🌐 https://www.agencygrowthscore.com/

💼 https://www.linkedin.com/in/coreyquinn/

📩 corey@coreyquinn.com

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📹 Subscribe on YouTube: youtube.com/@Vendasta

💼 Connect on LinkedIn: linkedin.com/company/vendasta

🐦 Connect on X: x.com/vendasta

📸 Connect on Instagram: instagram.com/vendasta

In this insightful episode, we sit down with Casey Brown, founder of Boost Pricing, who has helped companies generate over $1 billion in profits by mastering pricing strategies. Casey shares actionable tips on how agency owners can:

👉 Break free from fear-based pricing

👉 Handle pricing objections with confidence

👉 Use psychology to make clients want to pay more

👉 Apply the 65% rule to determine if it’s time to raise your rates

📢 Discover how to stop leaving money on the table, master your pricing conversations, and confidently charge what your services are worth.

👉 If you’ve ever felt undervalued or underpaid, this episode will change how you approach pricing forever.

🚀Transform Your Agency with Vendasta🚀 – Demo Available

https://bit.ly/3X1WGbl

🌐Or checkout our website:

https://www.vendasta.com/

CONNECT WITH CASEY BROWN:

🌐https://www.caseybrown.com/

🌐https://boostpricing.com/

💼https://www.linkedin.com/in/caseybrownboost/

CONNECT WITH VENDASTA:

📹 Subscribe on YouTube: youtube.com/@Vendasta

💼 Connect on LinkedIn: linkedin.com/company/vendasta

What if you could boost productivity, cut burnout, and give your team more time off—all while improving results?

Joe Martin, author of Six-Week Cycles, has helped agencies escape the daily grind and build a work schedule that fuels performance and happiness. His six-week work cycle is turning the traditional nine-to-five model on its head, and today, he’s sharing exactly how you can make it work for your agency.

👉 Why working harder isn’t the answer to burnout—and what to do instead

👉 How a six-week cycle can supercharge productivity without sacrificing quality

👉 The biggest mistake agencies make when trying to improve efficiency

👉 How to get your team on board with a work model that prioritizes results and well-being

📢 Ready to transform the way your agency works? Hit play now and discover why top agencies are embracing the six-week cycle!

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🌐 hijoemartin.com

💼 https://www.linkedin.com/in/hijoemartin/

📩 me@hijoemartin.com

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📹 Subscribe on YouTube: youtube.com/@Vendasta

💼 Connect on LinkedIn: linkedin.com/company/vendasta

🐦 Connect on X: x.com/vendasta

📸 Connect on Instagram: instagram.com/vendasta

In this episode, we sit down with Jody Sutter, author of The Small Agency's Guide to Winning New Business, to uncover the secrets behind her proven approach to sales and business development for agencies.

Jody has helped agency owners double their revenue and boost profits in less than a year — and she’s sharing exactly how she does it.

👉 Why your role in the sales process is more important than you think

👉 The biggest mistake agency owners make when trying to scale their sales

👉 When to step back from sales—and how to do it without risking revenue

👉 Expert tips for winning new business consistently

📢 Ready to unlock your agency’s growth potential? Hit play now and discover how to win more business without burning out.

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🌐 https://www.thesuttercompany.com/

💼 linkedin.com/in/jodysutter

📩 jody@thesuttercompany.com

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📹 Subscribe on YouTube: youtube.com/@Vendasta

💼 Connect on LinkedIn: linkedin.com/company/vendasta

🐦 Connect on X: x.com/vendasta

📸 Connect on Instagram: instagram.com/vendasta

Join us for a deep dive into the world of sales management with Alan Versteeg, a former engineer turned sales expert and Global Chief Revenue Officer at Growth Matters. Alan shares his unique insights on the importance of mindset, pipeline management, and coaching for sales success.

In this episode, you’ll learn how a growth mindset can transform your sales team’s performance, the essential factors for a healthy sales pipeline, and how to effectively coach your sales team for optimal results.

Tune in to discover how Alan’s unique blend of engineering and sales expertise can help you elevate your sales team to new heights!

Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

What's the future of creativity in advertising—can AI replace the human touch in building memorable brands?

In this episode of the Conquer Local Podcast, we’re joined by James Hurman, a leading figure in advertising and brand strategy. Throughout his career, James has won more than 50 awards for advertising effectiveness and was named the world’s number-one strategic planning director in 2013.

He’s co-founded and scaled global brands like Tracksuit and AF Drinks, and founded the venture studio Previously Unavailable, helping startups create innovative products and scale successfully.

James is also an accomplished author, with his latest book, Future Demand, offering insights into how startups can move beyond early adopters. He’s the mastermind behind multiple marketing effectiveness studies, including The Effectiveness Code and The B2B Effectiveness Code.

Tune in as James shares his wealth of experience and wisdom on brand building, creative strategy, and how to succeed in today’s competitive market!

Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.