Conquer Local Podcast cover art

Conquer Local Podcast

Conquer Local Podcast

By: Conquer Local
Listen for free

About this listen

Welcome to the Conquer Local podcast, hosted by Vendasta Co-Founder, Jeff Tomlin. Get insider content geared toward helping you better serve local businesses, from interviews with sales & marketing experts to exciting new ideas that will improve your digital revenue dramatically. Subscribe now to start conquering. Presented by Vendasta.

All rights reserved Economics Leadership Management & Leadership
Episodes
  • 806: Every CEO Needs to Hear This About AI (Before 2026) | Brett Schklar

    806: Every CEO Needs to Hear This About AI (Before 2026) | Brett Schklar
    Oct 29 2025
    ​​​​▶️ Watch this episode on YouTube🎯 Are CEOs ready for the 2026 acceleration🎯2026 is the year AI stops being optional. It’s the year your competitors’ AI advantage becomes your business problem.In this episode, AI adoption strategist Brett Schklar reveals the new CEO playbook for AI transformation, showing exactly how leaders can set the tone, accelerate efficiency, and prepare their organizations for what’s coming next.In this episode, you'll learn:🚀 AI-ifying the Pain: How to identify the daily tasks that waste your time and automate them with real AI tools you can deploy today.📈 Return on AI (ROAI): The six lenses to measure AI’s real impact🏗️ Creating a Safe AI Sandbox: How to set up a private AI playground for your team to experiment, fail safely, and innovate faster before going live.🧠 Prompting as the New Leadership Skill: How the best leaders are moving beyond “prompt engineering” to “AI conversation design” and training their teams to do the same.📞 Voice AI and ChatGPT for Business: Why customer-facing AI assistants are the new front line for customer experience and revenue.💬 The Trust-But-Verify Rule: Why CEOs should never delegate AI blindly and how to build systems that draft, learn, and improve alongside your team.🔥 Culture Before Code: The #1 mistake CEOs make when adopting AI, and how to unlock innovation across the company.Key concepts in this episode:AI transformation strategy for CEOsAI readiness auditReturn on AI (ROAI) metricsAI adoption roadmap 2026ChatGPT, Gemini, and Copilot integrationAI sandbox for business leadersAI change managementVoice AI and customer experienceAI automation in daily operationsLeadership in the age of AIHow to build trust and safety in AI systemsHow CEOs can lead AI innovationGenerative AI in business strategyAI productivity and automation toolsIf you’re a CEO preparing for 2026, this episode is your wake-up call.The leaders who win next year will be the ones who make AI a cultural movement, not just a technical upgrade.-----------------CONNECT WITH BRETT SCHKLAR:🌐 https://www.growpowered.com/💼 https://www.linkedin.com/in/bschklar/📩 brett@aifirstleadership.com-----------------CONNECT WITH VENDASTA:📹 Subscribe on YouTube: youtube.com/@Vendasta💼 Connect on LinkedIn: linkedin.com/company/vendasta🐦 Connect on X: x.com/vendasta 📸 Connect on Instagram: instagram.com/vendasta​​Thanks for listening! If you enjoyed this podcast... 💜Leave a review on Apple Podcasts https://podcasts.apple.com/ca/podcast...Leave a rating on Spotify https://open.spotify.com/show/0KWXAOn...Vendasta is the leading AI software company for customer acquisition and engagement, helping businesses get more customers. And keep them. Our AI-powered platform unifies marketing, sales, and operational workflows—eliminating the need for fragmented tools and streamlining every stage of the customer journey. With proprietary SMB data, intelligent automation, and AI assistants that handle repetitive tasks, Vendasta helps businesses attract, engage, and retain customers with unmatched efficiency. Our solutions empower partners like digital marketing agencies, franchisors, and MSPs to scale operations seamlessly, optimize campaigns, and drive long-term growth.Transform Your Agency with Vendasta – Demo Available https://www.vendasta.com/request-demo/
    Show More Show Less
    20 mins
  • 805: LLMs Are LYING About Your Business (Here’s How to Control It) | Steve Toth

    805: LLMs Are LYING About Your Business (Here’s How to Control It) | Steve Toth
    Oct 1 2025
    ▶️ Watch this episode on YouTube


    🎯Do businesses know how they are being represented by LLMs? 🎯


    If LLMs (ChatGPT, Gemini, Perplexity, Google AI Overviews) are where buyers now begin, your job isn’t to just “rank in Google”. It is to be the #1 brand AI recommends. In this episode, SEO expert Steve Toth from the Notebook Agency, shows exactly how to win with AEO and make AI engines accurately represent and recommend your business, using his unique Framework and a practical playbook you can implement this week.


    In this episode, you'll learn:

    👉 Why LLMs are lying about your brand: Why AI Gets Your Business Wrong, why it misrepresents you, and what you can do about it.

    👉 The truth Pack: How to compare what LLMs say about you vs. your sales-grade answers, then close the gaps so AI gives the right recommendation.

    👉 Reverse-Interrogation Audit: The exact prompts to ask ChatGPT, Gemini, Claude and Google AI overview, to reveal your pricing, feature, fit, proof, and support gaps—and how to fix them.

    👉 Deal-Breaker Coverage: Use “Deal Breaker Detector” style prompts to surface ICP-critical questions (budget, team size, integrations, timelines) and ensure LLMs can cite accurate answers.

    👉 Create “Recommendation-Ready” Content: Build hyper-specific AI content fuels so AI can confidently match you to buyer constraints and get a canonical, up-to-date source.

    👉 Narrative Cleanup: Identify and retire outdated content sources that keep AI stuck in the past; consolidate and redirect to your current offer.

    👉 Off-page Reality Check: Monitor and update off-site assets to correct misinformation LLMs may retrieve.

    👉 From Volume to Velocity: Why smaller but highly qualified AI-assisted traffic converts better and how to message that shift to clients and stakeholders.


    Key Concepts covered:

    ChatGPT AEO strategy

    Gemini AI and Google AI Overviews

    Perplexity search and buyer decision-making

    Truth Alignment Framework by Notebook Agency

    LLM brand representation audit

    HACK: The "LLM Info" Page to Feed AI Correct Information

    AI SEO vs. traditional SEO

    Deal Breaker Detector (AI Notebook)

    Hyper-specific comparison content for LLMs

    How to fix outdated reviews and Reddit narratives

    High-quality traffic vs. high-volume traffic



    📈 If you want your brand to be confidently recommended by AI — not casually mentioned — this episode is your roadmap.


    CONNECT WITH Steve Toth:

    🌐 https://notebook.agency/

    💼 https://www.linkedin.com/in/stevetothjr/

    📩 steve@seonotebook.com



    CONNECT WITH VENDASTA:

    YouTube: / @vendasta

    LinkedIn: / vendasta

    X: https://x.com/vendasta

    Instagram: / vendasta

    ​​

    Thanks for listening!
    Show More Show Less
    16 mins
  • 804: Meet the Agency Growth Expert with a $10M Shortcut | Corey Quinn

    804: Meet the Agency Growth Expert with a $10M Shortcut | Corey Quinn
    Sep 18 2025
    ​​​​▶️ Watch this episode on YouTube
    🎯 The $10M agency shortcut no one talks about 🎯


    In this episode, we sit down with Corey Quinn, former CMO of Scorpion and author of Anyone, Not Everyone, to uncover the exact strategies that helped scale Scorpion from $20M to $200M.

    Corey has advised 100+ agencies on breaking free from the generalist trap and shows how vertical specialization creates a flywheel of growth, retention, and profitability. If you’re an agency owner aiming for $10M+, this conversation is your shortcut.


    In this episode, you'll learn:

    👉 Why generalist agencies stall out and how to avoid the “iceberg problem”

    👉 The 3 filters every agency must apply before choosing a niche

    👉 How to find hidden vertical opportunities inside your current client list

    👉 The 3% Rule that shows why you only need a tiny slice of your market to build an 8-figure business

    👉 How deep specialization unlocks operational scale, higher retainers, and repeatable systems

    👉 The role of AI in verticalized agencies—and why niche focus makes AI even more powerful


    🔥 Soundbites you’ll hear in this episode:

    “If you are everything to everyone, you’re nothing to the market.”

    “1% of your vertical equals an 8-figure business.”

    “More deliverables don’t mean more revenue. We cut from 40+ to 5—and doubled client spend.”


    📢 If you’re tired of custom projects, shrinking margins, and constant churn, this episode will show you how to build a scalable, specialized agency that wins bigger deals and grows faster.

    -----------------

    CONNECT WITH COREY QUINN:

    🌐 https://www.agencygrowthscore.com/

    💼 https://www.linkedin.com/in/coreyquinn/

    📩 corey@coreyquinn.com

    -----------------

    CONNECT WITH VENDASTA:

    📹 Subscribe on YouTube: youtube.com/@Vendasta

    💼 Connect on LinkedIn: linkedin.com/company/vendasta

    🐦 Connect on X: x.com/vendasta

    📸 Connect on Instagram: instagram.com/vendasta
    Show More Show Less
    30 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.