Episodes

  • Episode 153: Essential 5-Step Incident Playbook for E-Commerce Sites

    Episode 153: Essential 5-Step Incident Playbook for E-Commerce Sites
    Dec 23 2025
    Join Joshua Warren, CEO of Creatuity, in the third episode of our holiday series as he shares a crucial 5-step incident playbook for e-commerce teams. Drawing from a real-life Thanksgiving incident, Joshua details the importance of having a plan for site outages, discussing the types of issues that can occur, and providing actionable steps to detect, triage, communicate, fix, and learn from incidents. Don't miss out on this essential guide to keeping your e-commerce site running smoothly during the busy holiday season!
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    11 mins
  • Episode 152: Fixing B2B E-Commerce Quoting: From Call to Click

    Episode 152: Fixing B2B E-Commerce Quoting: From Call to Click
    Dec 16 2025
    Join Joshua Warren, founder of Creatuity and host of Commerce Today, for episode 152, where we tackle how to improve B2B e-commerce quoting. Learn about the pitfalls of legacy systems, the importance of seamless digital experiences for millennial and Gen Z buyers, and a four-level maturity model for B2B quotes. Discover practical steps to eliminate 'call for pricing' obstacles, implement dynamic pricing, and enhance user experience just in time for Q1 of 2026. Don't miss this holiday episode packed with actionable insights!
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    7 mins
  • Episode 151: Avoiding Common E-Commerce Promotion Pitfalls: A Fireside Chat with Joshua Warren

    Episode 151: Avoiding Common E-Commerce Promotion Pitfalls: A Fireside Chat with Joshua Warren
    Dec 9 2025
    In this episode of Commerce Today, Joshua Warren addresses common mistakes brands make with their holiday promotions and provides strategic insights on how to offer discounts without long-term damage. Using real-life examples, Joshua explains how to categorize promotions into traffic, inventory, and relationship buckets and outlines a simple three-step process for planning effective promotions for 2026. Learn how to avoid the 'perma sale' trap, manage customer expectations, and boost both your customer acquisition cost and lifetime value. Future episodes in the series will cover topics like B2B quoting, crisis management, and subscription models. Reach out to Joshua on LinkedIn for a free e-commerce brainstorming session or to buy his book, 'The E-Commerce Growth Playbook.'
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    8 mins
  • Episode 150: Handling Complex E-Commerce Product Catalogs

    Episode 150: Handling Complex E-Commerce Product Catalogs
    Nov 18 2025
    In episode 150 of Commerce Today, host Joshua Warren takes a break from discussing AI to tackle the challenge of managing large and complex e-commerce product catalogs. Combining insights from several case studies, Joshua explores effective strategies for maintaining brand consistency, findability, and data governance without overhauling existing systems. He delves into a data contract-first approach and emphasizes the importance of clean product data, search optimization, and seamless integration between IT and marketing. Whether dealing with multiple brands, countries, or a vast range of product attributes, this episode offers practical advice for improving e-commerce operations and user experience.
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    18 mins
  • Episode 149: AI Readiness for E-Commerce: Practical Steps from No Budget to Big Budget

    Episode 149: AI Readiness for E-Commerce: Practical Steps from No Budget to Big Budget
    Nov 11 2025
    In this week's episode of Commerce Today, we explore AI readiness and actionable steps for e-commerce merchants, from no budget to big budget. With the holiday selling season fast approaching and the recent launch of OpenAI's Atlas browser, it's crucial to prepare your e-commerce site to maximize the benefits of AI. Host Joshua Warren shares practical advice on data organization, product listings, page speed optimization, and AI-powered tools. Learn how to implement AI effectively whether you're operating with a limited or extensive budget. Joshua also covers essential steps like improving site usability, enhancing content, and leveraging AI agents for customer engagement. Tune in for valuable insights to set your e-commerce business up for success in 2026 and beyond.
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    24 mins
  • Episode 148: Agentic AI Payment Standards: The Future of Autonomous Shopping

    Episode 148: Agentic AI Payment Standards: The Future of Autonomous Shopping
    Nov 4 2025
    Welcome to the 148th episode of Commerce Today! In this episode, we look at the next steps following our previous discussion on AI browsers and their impact on internet usage. This week, the focus is on Agentic AI Payment Standards, a groundbreaking development for both B2C and B2B shopping. We explore why new payment standards are essential, addressing issues like authentication and fraud prevention in an environment where AI, rather than humans, conducts transactions. We’ll cover the three main contenders competing to set these new standards — AP2 (led by Google, Adobe, PayPal, Amex, and MasterCard), ACP (from OpenAI in collaboration with Stripe), and TAP (Visa’s Trusted Agent Protocol). Throughout the episode, we compare these standards, discuss their implementation ease, and predict their impact on e-commerce.
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    23 mins
  • Episode 147: AI Browsers (Comet, Dia, Atlas & More)

    Episode 147: AI Browsers (Comet, Dia, Atlas & More)
    Oct 28 2025
    In this week's episode of Commerce Today, we dive deep into the innovative, brand new world of AI browsers and their impact on e-commerce. Discover how AI browsers like OpenAI's Atlas, Comet by Perplexity, and Dia by The Browser Company are transforming online shopping and user experiences. Watch live demos of these new browsers, see how they perform real-time purchase tasks, and explore their implications for both B2C and B2B sectors. Plus, learn what steps you need to take to stay ahead in this fast-evolving landscape. Don't miss this episode packed with insights and practical demonstrations!
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    34 mins
  • Episode 146: Your Next Customer is an AI: Preparing for the Agentic Commerce Wave

    Episode 146: Your Next Customer is an AI: Preparing for the Agentic Commerce Wave
    Oct 21 2025
    The way we shop is about to change forever. In the era of agentic commerce, AI agents will shop on behalf of consumers, evaluating options, comparing data, and making purchase decisions in real time. When someone asks their AI to find the best product that fits their needs, will your brand even be considered? This episode breaks down the three essential pillars that determine your readiness for an AI-driven marketplace: Structured Data, Real-Time Availability, and Digital Reputation. Learn how to position your business for visibility and success in an AI-first world.
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    22 mins