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Commerce Today

Commerce Today

By: Joshua Warren
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 Short, actionable updates on ecommerce and omnichannel technology that help merchants of all sizes succeed. We focus on things you should be doing today to be successful in the ecommerce industry.© 2025 CommerceToday.fm Economics Marketing Marketing & Sales
Episodes
  • Episode 147: AI Browsers (Comet, Dia, Atlas & More)

    Episode 147: AI Browsers (Comet, Dia, Atlas & More)
    Oct 28 2025
    In this week's episode of Commerce Today, we dive deep into the innovative, brand new world of AI browsers and their impact on e-commerce. Discover how AI browsers like OpenAI's Atlas, Comet by Perplexity, and Dia by The Browser Company are transforming online shopping and user experiences. Watch live demos of these new browsers, see how they perform real-time purchase tasks, and explore their implications for both B2C and B2B sectors. Plus, learn what steps you need to take to stay ahead in this fast-evolving landscape. Don't miss this episode packed with insights and practical demonstrations!
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    34 mins
  • Episode 146: Your Next Customer is an AI: Preparing for the Agentic Commerce Wave

    Episode 146: Your Next Customer is an AI: Preparing for the Agentic Commerce Wave
    Oct 21 2025
    The way we shop is about to change forever. In the era of agentic commerce, AI agents will shop on behalf of consumers, evaluating options, comparing data, and making purchase decisions in real time. When someone asks their AI to find the best product that fits their needs, will your brand even be considered? This episode breaks down the three essential pillars that determine your readiness for an AI-driven marketplace: Structured Data, Real-Time Availability, and Digital Reputation. Learn how to position your business for visibility and success in an AI-first world.
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    22 mins
  • Episode 145: Beyond the 'Buy' Button: A Playbook for Profitable Social Commerce

    Episode 145: Beyond the 'Buy' Button: A Playbook for Profitable Social Commerce
    Oct 14 2025
    The line between content and commerce has disappeared. Platforms like TikTok Shop and Instagram Checkout have transformed social media from a place of discovery into a direct sales channel. But thriving in social commerce takes more than adding a “buy” button—it requires a completely new playbook. In this episode, we unpack the Three C’s of profitable social commerce: Content, Community, and Conversion. You’ll learn how to craft shoppable content that entertains, build a community that trusts your brand, and manage the operational backbone that turns engagement into loyal customers.
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    20 mins
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