Do you actually have an export strategy or just international ambition?

In this episode, Hakeem breaks down the five-step commercial system that turns export from a hopeful expansion into a revenue-driven growth plan. Because export rarely fails due to market difficulty, it fails due to lack of structure.

If you’re a clinician-founder building a Medical Device business, this episode will show you how to stop drifting between markets and start executing with clarity.

1. Learn the 5-step framework to build a structured, revenue-led export system
2. Discover how to prioritise markets using probability and potential (not attention and hype)
3. Understand how to engineer distributor behaviour and adoption triggers

Helping clinicians simplify their go-to-market strategy so they can stop guessing and turn their working prototypes into international MedTech businesses.

Hit play now to build an export plan that survives commercial pressure.

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Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

You’ve come back from a medtech conference with five potential distributors. They all sounded good. Some were enthusiastic. One was keen. One asked hard questions.

So who actually deserves your time in the next 30 days?

In this episode, Hakeem walks through the real-world distributor scenario from the previous episode and breaks down why enthusiasm, speed, and confidence are often misleading signals. Instead, you’ll learn how to identify execution capability before you commit time, energy, and commercial momentum.

1. Learn how to distinguish between interest and true intent in distributor conversations
2. Discover the early warning signs of misalignment that cost founders 6–12 months
3. Get a practical 30-day framework to test real execution before signing anything

Helping clinicians simplify their go-to-market strategy so they can stop guessing and turn their working prototypes into international MedTech businesses.

Hit play now to stop chasing noise — and start selecting distributors based on execution.

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Take the Export Readiness Quiz

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

You’ve booked the flights, paid for the stand, and printed the brochures but do you actually have a distributor strategy?

In this episode, Hakeem breaks down why conferences so often fail to deliver real export outcomes for clinician-led MedTech companies. He reveals the old way of approaching distributor meetings (scattergun, vague, hopeful) versus the new way (focused, qualified, strategic), and gives you the exact questions you must answer before attending your next event.

1. Learn how to define your distributor strategy before you show up at a conference
2. Discover how serious MedTech teams use conferences to execute, not explore
3. Get a practical framework for turning random interactions into real pipeline progress

Helping clinicians simplify their go-to-market strategy, so they can stop guessing, and turn their working prototypes into international MedTech businesses.

Hit play now to stop hoping conferences will save you and start using them to close distributor gaps strategically.

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Take the Export Readiness Quiz

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

If you're a clinician building a MedTech business, the real question isn’t just “Does my product work?” , it’s “Can my business operate without me doing everything?”

In this episode, Hakeem breaks down five key takeaways that will help you stop surviving loudly and start scaling smart. You’ll learn how to fix the true bottlenecks in your business, free yourself from low-value admin work, and use virtual assistants not just to save money but to build an operating model that actually supports adoption, sales, and export.

1. Learn how to break your business into 4 stages to identify where progress actually slows down
2. Discover the simple task audit that shows exactly what you should never be doing yourself
3. Get practical steps to set up lean workflows and delegate with confidence using VAs

Helping clinicians simplify their go-to-market strategy, so they can stop guessing, and turn their working prototypes into international MedTech businesses.

Hit play now to stop defaulting to hiring and start designing a business that scales without burning out.

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Take the Export Readiness Quiz

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

If you think scaling means hiring fast and locally, this episode will make you think again.

Hakeem is joined by Bob Lachance, founder of REVA Global Med, to explore how virtual assistants and lean operational systems can help clinician-founders grow sustainably — without burning out or bloating the business. This episode isn’t about outsourcing for the sake of cost-cutting. It’s about fixing bottlenecks, building reliable processes, and designing a business that scales without you doing everything.

1. Learn how to separate clinical work from clerical work — and why it’s essential to scaling
2. Discover the 4-phase framework for identifying operational bottlenecks in your business
3. Get real-world strategies for building a virtual team that increases margin and capacity

Helping clinicians simplify their go-to-market strategy, so they can stop guessing, and turn their working prototypes into international MedTech businesses.

Hit play now to stop surviving loudly — and start scaling intentionally.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

You’ve got solid clinical evidence. People say they love your product. But adoption still isn’t happening. Why?

In this episode, Hakeem breaks down key insights from his conversation with Julian Moore on why so many clinically sound MedTech products struggle to gain traction in real-world settings. If you’re a clinician-founder trying to cross the gap between “good product” and “actual uptake,” this episode is your blueprint.

1. Discover why adoption is a system wide behaviour change, not just an individual “yes”
2. Learn how to identify hidden blockers - including overlooked people in the workflow
3. Get tactical: match your strategy to the real barrier, not the one you assumed

Helping clinicians simplify their go-to-market strategy, so they can stop guessing, and turn their working prototypes into international MedTech businesses.

Hit play now to find out how to move from barriers to behaviour change and finally see your evidence turn into adoption.

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Take the simple adoption risk quiz

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Are you wondering why your clinically sound medical device still isn’t being adopted—even after pilots, approvals, and glowing data?

If you're a clinician founder ready to take your MedTech prototype to market, this episode breaks down the overlooked reason most devices fail to gain traction. It's not the product—it’s your go-to-market execution. Learn how behavior change, system fit, and implementation science play a bigger role than your evidence ever will.

1. Discover the #1 mistake clinical founders make after running pilots
2. Learn how to identify all the “whos” involved in adoption—and why missing one can ruin your rollout
3. Understand how to turn barriers into behavior-changing strategies that scale across borders

Press play to learn the proven system for moving your MedTech device from “great pilot” to international success—without wasting cash or time.

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Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Is your medical device vision actually helping you grow - or silently holding you back?

If you're a clinician founder with a working prototype but struggling to scale or export your medical device, the problem likely isn’t your product — it’s your vision. In this episode, Hakeem Adebiyi breaks down why most healthcare innovations stall commercially and how to fix it using a proven, clinician-friendly framework.

Here’s what you’ll learn:

1. Why your current vision might be too generic — and how that’s stalling your commercial growth
2. The DAMP framework: a 4-step system to pressure test your vision for direction, alignment, motivation, and people
3. A practical on-the-go exercise to sharpen your vision and guide real business decisions immediately

🎯 Listen now to learn how a clear, tested vision can unlock international growth for your MedTech innovation.

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This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.