Do you actually have an export strategy or just international ambition?

In this episode, Hakeem breaks down the five-step commercial system that turns export from a hopeful expansion into a revenue-driven growth plan. Because export rarely fails due to market difficulty, it fails due to lack of structure.

If you’re a clinician-founder building a Medical Device business, this episode will show you how to stop drifting between markets and start executing with clarity.

1. Learn the 5-step framework to build a structured, revenue-led export system
2. Discover how to prioritise markets using probability and potential (not attention and hype)
3. Understand how to engineer distributor behaviour and adoption triggers

Helping clinicians simplify their go-to-market strategy so they can stop guessing and turn their working prototypes into international MedTech businesses.

Hit play now to build an export plan that survives commercial pressure.

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Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

You’ve come back from a medtech conference with five potential distributors. They all sounded good. Some were enthusiastic. One was keen. One asked hard questions.

So who actually deserves your time in the next 30 days?

In this episode, Hakeem walks through the real-world distributor scenario from the previous episode and breaks down why enthusiasm, speed, and confidence are often misleading signals. Instead, you’ll learn how to identify execution capability before you commit time, energy, and commercial momentum.

1. Learn how to distinguish between interest and true intent in distributor conversations
2. Discover the early warning signs of misalignment that cost founders 6–12 months
3. Get a practical 30-day framework to test real execution before signing anything

Helping clinicians simplify their go-to-market strategy so they can stop guessing and turn their working prototypes into international MedTech businesses.

Hit play now to stop chasing noise — and start selecting distributors based on execution.

Message me via DM on Linkedin

Take the Export Readiness Quiz

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

You’ve booked the flights, paid for the stand, and printed the brochures but do you actually have a distributor strategy?

In this episode, Hakeem breaks down why conferences so often fail to deliver real export outcomes for clinician-led MedTech companies. He reveals the old way of approaching distributor meetings (scattergun, vague, hopeful) versus the new way (focused, qualified, strategic), and gives you the exact questions you must answer before attending your next event.

1. Learn how to define your distributor strategy before you show up at a conference
2. Discover how serious MedTech teams use conferences to execute, not explore
3. Get a practical framework for turning random interactions into real pipeline progress

Helping clinicians simplify their go-to-market strategy, so they can stop guessing, and turn their working prototypes into international MedTech businesses.

Hit play now to stop hoping conferences will save you and start using them to close distributor gaps strategically.

Message me via DM on Linkedin

Take the Export Readiness Quiz

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.