In this episode, I sit down with my good friend Jesse Elder for one of the most raw, unfiltered, and important conversations I've had in a long time.

So many brilliant coaches struggle to build a profitable business—not because they lack skill or heart, but because the game has changed. And most people are still trying to win using a rulebook that stopped working years ago.

Jesse and I get into all of it.

Highlights from the Conversation

• The "authenticity apocalypse"
Why AI is going to wipe out every coach who's faking it—and why the real, grounded, embodied coaches will rise to the top.

• Blending spiritual wisdom with strategic precision
How to integrate deep inner work with the practical actions that actually grow a business.

• Money as oxygen
Jesse's philosophy on treating money like breath, and the wild story of what happened when he gave away millions.

• The real spiritual path
Why starting a business will grow you spiritually faster than sitting in a cave, doing breathwork, or reading 200 self-help books.

• What humans can do that AI never will
The enduring advantage we'll always have—and why coaches who understand this will dominate the next decade.

A Key Insight I Share in This Episode

One thing I tell my clients all the time:

If you want real spiritual growth, don't go meditate in a cave.
Go start a business.

Because business will show you every fear, every story, every insecurity, every belief you've been avoiding… and force you to confront all of it.
That's where the real transformation happens.

This conversation goes deep into the mindset and energetic foundations of sustainable success—the kind where you hit your income goals and actually love your life.

Connect with Jesse Elder

Follow Jesse here:
https://www.facebook.com/timepiercer

Important Note

Results discussed in this episode are not typical. Building a successful coaching business requires dedication, skill development, consistent implementation, and often professional guidance. No income guarantees are expressed or implied.

What happens when a full-time Christian speaker realizes she's been called to train others to do what she does?

Robyn Dykstra transformed from traveling speaker to business owner, creating Christian Speakers Boot Camp—a program that trains women to write powerful signature talks, market to event planners, and build sustainable speaking ministries.

Robyn's Journey:
Started underpricing and undervaluing transformational work
Struggled with client acquisition beyond her immediate network
Moved away from exhausting launch cycles and low-ticket funnels
Built a 10-person team to deliver exceptional results
Helped hundreds of women launch speaking careers

Key Insights:
How to value transformation (saving marriages, launching businesses) appropriately
Why many coaches undercharge and how to shift that mindset
The importance of frameworks and systems over generic motivation
Building community with other entrepreneurs who understand your journey
Scaling through team-building rather than doing everything yourself

This conversation offers practical wisdom for coaches, speakers, and ministry leaders ready to turn their expertise into a leveraged, sustainable business.

Connect with Robyn: https://www.facebook.com/robyndykstraspeaks

Want help building your high-ticket coaching program?

Book a call: https://www.clientsondemand.com/apply

Follow Russ Ruffino: https://www.instagram.com/russruffino

Want to see the visual breakdown? Watch the full video version on my YouTube channel here: https://www.youtube.com/@RussRuffino

IMPORTANT DISCLOSURE: Results discussed represent one client's experience and are not typical. Most coaching businesses do not achieve these results. This content is for educational purposes only and is not personalized business advice.

You know what I love about real entrepreneurs? They don't make noise - they make moves.

Meet Gulliver Giles and Leesa Cosgrove. While most people were still figuring out their business model, these two were building something extraordinary.

And they just shared their entire $100M playbook with me.

WHAT YOU'LL DISCOVER:
→ How they dodged a $750K loss right before COVID hit
→ The "acquisition bender" that turned dying businesses into gold mines
→ Why Leesa can pack 3,500 people in a room (it's not "energy" BS)
→ The psychological reason everyone's broken post-COVID
→ Why Dan Kennedy's methods still crush in 2025
→ The difference between real wealth and guru theater

THE BACKSTORY: 2012, Frank Kern's mastermind. Most of us got stung by stingrays surfing. These two went back to the hotel, had drinks, and planned what became one of the most profitable high-ticket operations on the planet.

This isn't another "sales training" video. This is how you build legitimate wealth through systems that actually work - the same principles I used to scale to $100M+.

Perfect for coaches, consultants, and experts ready to ditch the guru BS and build something real.

TIMESTAMPS:
00:00 - WARNING: Why 90% of high ticket experts are frauds
05:25 - The Frank Kern mastermind origin story
10:40 - How Gulliver and Leela became the first in Australia
15:55 - The trust recession: Why everyone's been burned
21:10 - COVID's impact on emotional regulation and business
26:45 - Leela's acquisition strategy: 4-figure investments, 7-figure businesses
32:20 - Building a 100K+ reach across multiple platforms
38:15 - Alex Hormozi's $100M launch: Classic Kennedy principles
43:50 - Why automation fails and human connection wins
49:25 - The "Armor of God" objection handling system revealed
54:40 - How to separate yourself from the fake guru noise
57:30 - Where to learn more from Gulliver and Leela

💰 WORK WITH ME:
Ready to scale your business? Apply here: https://www.clientsondemand.com/apply

📱 CONNECT:
Russ Ruffino: https://www.instagram.com/russruffino
Gulliver Giles: https://www.facebook.com/saleswarlord
Leela Cosgrove: https://www.facebook.com/leela.cosgrove

Want to see the visual breakdown? Watch the full video version on my YouTube channel here: https://www.youtube.com/@RussRuffino

DISCLAIMER: Results not typical. These strategies worked for us - execution is everything. Business advice taken at your own risk.

#HighTicketSales #BusinessGrowth #Entrepreneurship