S7E15 How to Price Priceless Outcomes: Building a Christian Speaking Business That Actually Pays | Robyn Dykstra
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About this listen
What happens when a full-time Christian speaker realizes she's been called to train others to do what she does?
Robyn Dykstra transformed from traveling speaker to business owner, creating Christian Speakers Boot Camp—a program that trains women to write powerful signature talks, market to event planners, and build sustainable speaking ministries.
Robyn's Journey:
Started underpricing and undervaluing transformational work
Struggled with client acquisition beyond her immediate network
Moved away from exhausting launch cycles and low-ticket funnels
Built a 10-person team to deliver exceptional results
Helped hundreds of women launch speaking careers
Key Insights:
How to value transformation (saving marriages, launching businesses) appropriately
Why many coaches undercharge and how to shift that mindset
The importance of frameworks and systems over generic motivation
Building community with other entrepreneurs who understand your journey
Scaling through team-building rather than doing everything yourself
This conversation offers practical wisdom for coaches, speakers, and ministry leaders ready to turn their expertise into a leveraged, sustainable business.
Connect with Robyn: https://www.facebook.com/robyndykstraspeaks
Want help building your high-ticket coaching program?
Book a call: https://www.clientsondemand.com/apply
Follow Russ Ruffino: https://www.instagram.com/russruffino
Want to see the visual breakdown? Watch the full video version on my YouTube channel here: https://www.youtube.com/@RussRuffino
IMPORTANT DISCLOSURE: Results discussed represent one client's experience and are not typical. Most coaching businesses do not achieve these results. This content is for educational purposes only and is not personalized business advice.