Clay GTM Engineer Alex Lindahl sits down with Parthi Loganathan (Founder & CEO of LetterDrop) to explore modern GTM strategies. From transforming sales teams into micro-influencers to building automated pipelines, they dive into how LinkedIn content creation and smart account scoring can level up your B2B sales. Learn how combining tools like Clay and LetterDrop helps teams focus on high-potential accounts using the "hot tub" theory, moving beyond spray-and-pray outreach to build authentic relationships at scale.

How is AI and new automation tools changing the world of GTM and outbound? In this episode, we sat down with TAM scoring expert and Founder of leading GTM agency Blueprint Jordan Crawford. We discussed the difference between selling towards a user signal and selling against a key insight about a buying behavior, and how the latter can be a key differentiating factor that keeps you resilient as technology commodifies outreach methods.

Hope you enjoy the rest of the conversation, where we touch on:

• "Throwing spaghetti into the universe"
• His recommended tech stack
• Where he does and doesn't use AI

GTM teams use Clay as a creative tool to enrich their data, scrape the web, and personalize outreach at scale. Go to clay.com to learn more.