001: Jordan Crawford -- Signal vs Insight Based Selling & the Future of AI in GTM
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
001: Jordan Crawford -- Signal vs Insight Based Selling & the Future of AI in GTM
-
Narrated by:
-
By:
About this listen
How is AI and new automation tools changing the world of GTM and outbound? In this episode, we sat down with TAM scoring expert and Founder of leading GTM agency Blueprint Jordan Crawford. We discussed the difference between selling towards a user signal and selling against a key insight about a buying behavior, and how the latter can be a key differentiating factor that keeps you resilient as technology commodifies outreach methods.
Hope you enjoy the rest of the conversation, where we touch on:
- "Throwing spaghetti into the universe"
- His recommended tech stack
- Where he does and doesn't use AI
GTM teams use Clay as a creative tool to enrich their data, scrape the web, and personalize outreach at scale. Go to clay.com to learn more.
What listeners say about 001: Jordan Crawford -- Signal vs Insight Based Selling & the Future of AI in GTM
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.