Social Selling, Hot Tub Theory, & GTM Engineering w/ Parthi Loganathan of LetterDrop
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Social Selling, Hot Tub Theory, & GTM Engineering w/ Parthi Loganathan of LetterDrop
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About this listen
Clay GTM Engineer Alex Lindahl sits down with Parthi Loganathan (Founder & CEO of LetterDrop) to explore modern GTM strategies. From transforming sales teams into micro-influencers to building automated pipelines, they dive into how LinkedIn content creation and smart account scoring can level up your B2B sales. Learn how combining tools like Clay and LetterDrop helps teams focus on high-potential accounts using the "hot tub" theory, moving beyond spray-and-pray outreach to build authentic relationships at scale.
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