In episode 691 of the Chiro Hustle Podcast, James Chester welcomes Dr. Jason Alviene, Vice President of Operations at 100% Chiropractic. With over 25 years in the field, Dr. Jason brings a unique perspective that bridges hands-on chiropractic care with large-scale operations leadership. This episode covers everything from corporate chiropractic strategy to mindset, communication, and why hospitality might be one of the most underrated tools in a chiropractor’s toolkit.

HIGHLIGHTS

• From massage therapist to Vice President of Operations, Dr. Alviene shares the pivotal moment that sent him down the chiropractic path.

• Why hospitality experience might matter more than previous clinical experience when hiring CAs.

• The importance of making it about the you, not the we - aka “The Paris Syndrome”.

• His advice for new DCs: develop people skills through high-end service roles and communication training.

• Why follow-up and lead management are make-or-break skills in modern practice growth.

• Thoughts, traumas, and toxins - and why the “thoughts” piece is often ignored in chiropractic care.

• A compelling vision for the future: cash-based practices, preceptorships, and a new wave of hands-on, competent adjusters.

ABOUT DR. JASON ALVIENE

Dr. Jason Alviene, DC, MS, is the Vice President of Operations at 100% Chiropractic and a long-time educator in chiropractic, massage therapy, and sports medicine.

With experience ranging from The Joint Chiropractic to academia, Dr. Alviene brings a wide-angle lens to the profession with a focus on operational excellence and patient-centric care.

DIVING INTO ...

CORPORATE CHIROPRACTIC OPERATIONS

Dr. Alviene’s current role is trailblazing a new path in chiropractic corporate leadership. As 100% Chiropractic’s first-ever VP of Operations, he works closely with doctor-owned and non-doctor-owned offices to streamline systems and amplify patient care. His approach is simple yet powerful: empower the team, clarify the message, and lead with service.

THE POWER OF COMMUNICATION AND HOSPITALITY

A standout moment in this episode is the concept of “The Paris Syndrome.” Dr. Jason challenges chiropractors to stop saying “we do this” and start saying “you get to experience this.” His emphasis on language highlights the subconscious psychological impact of personalized care. He draws a compelling connection between successful CAs and backgrounds in hospitality, like bartending and concierge service, where reading and connecting with people is second nature.

TACKLING THOUGHTS, TRAUMAS, AND TOXINS

While most chiropractors are trained to address traumas and toxins, Dr. Alviene points out that the “thoughts” element is often neglected. He advocates for chiropractors to help patients connect the dots between emotional blocks and their physical health. His perspective? Adjust the spine, yes, but also help guide the mindset. This is a bold yet necessary expansion of chiropractic’s role in holistic health.

MARKETING AND LEAD FOLLOW-UP: A PRACTICE GROWTH ESSENTIAL

Dr. Jason doesn’t shy away from practical strategy either. He emphasizes the critical nature of timely lead response, ongoing follow-up, and creating systems that support high conversion rates. His advice: call every lead like they’ve already said yes and never assume a patient is a “no” until they tell you directly. Smart, sharp, and service-oriented.

CLOSING THOUGHT

“If a patient isn’t thriving, it might not just be the subluxation. It might be the story they’re telling themselves.”

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkid

In this episode of the Chiro Hustle Podcast, James Chester welcomes back a long-time friend and guest, Dr Larry Goodman, for his third appearance on the show. With nearly five decades in chiropractic and over 30 years as a coach, Dr Goodman opens up about personal transformation, the importance of coaching in the profession, and how removing interference; whether structural, emotional, or mental can change lives. Together, he and James explore the evolution of chiropractic, the realities facing new graduates, and why protecting freedom of speech and medical freedom is critical to the future of health care.

· How a childhood battle with asthma and allergies led Dr Goodman to chiropractic and ultimately transformed his life.

· The priceless mentorship lessons that shaped his career, including a powerful challenge from Dr Miles O’Reilly: “Now go out and heal the world.”

· The financial reality for today’s chiropractic graduates, and how debt is shaping their career choices.

· Why Dr Goodman sees himself as an “attitudinal and emotional chiropractor” who clears interference in the mind as well as the body.

· The neuro-emotional technique (NET) approach and how it helps uncover hidden belief systems that keep people stuck.

· The role of alcohol as a neurotoxin, and why his 23 years of sobriety have been life-changing both personally and professionally.

· Why the breakdown of professional silos between chiropractic, medicine, and other disciplines is a positive sign for the future of patient care.

In this episode of the Chiro Hustle Podcast, host James Chester welcomes Hugh Liddle, known as Your Chiropractic Sales Wizard at Red Cap Sales Coaching and Elite Sales Academy.

With over 54 years of in-the-field sales and management experience, Hugh shares how chiropractors can remove the “icky and scary” from sales, engage more meaningfully with prospects, and convert at a much higher rate; all while protecting the freedom to practice on their own terms.

This conversation goes beyond typical sales talk. It’s about communicating in a way that honors your values, preserves patient trust, and invites people into chiropractic care for life.

Highlights

● Why “you statements” are one of the fastest ways to shift a sales conversation into a patient’s world.

● The three essential qualifications every new practice member should meet before beginning care.

● How asking better, open-ended questions can uncover a patient’s true motivations.

● The impact of scripting and role-playing on conversion rates (including one practice that jumped from 32% to 83% in just two months).

● Why chiropractic is the “Rolex of healthcare” and how to help the public see it that way.

● The evolution of sales in the digital age and how chiropractors should adapt.

● The freedom that comes from working only with people who truly value your care.

About Hugh Liddle

Hugh Liddle is Your Chiropractic Sales Wizard at Red Cap Sales Coaching and Elite Sales Academy, where chiropractors learn to make selling easy, fun, and profitable. Drawing on more than five decades of real-world sales experience, Hugh’s approach is rooted in authentic connection and proven strategies that work in today’s environment. Based in Sebring, Florida, Hugh is also an author, speaker, and musician.

Diving Into…

Mastering “You Statements” in Patient Conversations

Most chiropractors love to educate, and that’s a good thing. But Hugh points out that the sales conversation isn’t the time for “we do this” or “I do that.” Instead, shift the focus with statements like “You can have,” “You can enjoy,” or “You can get back to.” Patients care most about what’s in it for them, so speak directly to their desired outcomes.

Qualifying for Care

Not everyone is ready to become a long-term practice member. Hugh explains the three must-haves:

1. The desire and ability to get well.

2. The resources to invest in care.

3. Openness to following recommendations.

Without these, a patient is unlikely to commit, and that can harm both their results and your reputation.

Why Sales is a Form of Freedom

Sales done right aren't pushy or manipulative. It’s an invitation for people to choose a healthcare path rooted in personal choice and responsibility, free from overreach or dependency on systems that limit options. In an age where medical freedom is a growing concern, knowing how to communicate your value clearly is more important than ever.

From Skeptic to Advocate

Hugh candidly shares his own shift from “I’ll come in when I hurt” to fully embracing regular chiropractic care. This change didn’t happen until a chiropractor explained the long-term benefits in a way that connected with him personally, a reminder that education works best when the timing is right.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

In this fast-paced episode of the Chiro Hustle Podcast, host James Chester sits down with branding powerhouse Isaac Mashman. Isaac, a business strategist and founder of Mashman Consulting Group, joins the conversation to unpack the untapped power of personal branding, reputation management, and digital visibility for chiropractors. If you’re a chiropractor looking to rise above the noise and become the go-to practitioner in your city, this episode is a game-changer.

HIGHLIGHTS

· Why personal branding starts at birth and how to harness it with intention

· The real difference between your personal brand and your practice brand

· How reputation management can fuel referrals and retention

· Tactical ways to boost Google reviews without breaking FTC rules

· Why podcasting and public speaking are reputation accelerators

· What Isaac calls the four reasons people engage with content (and how to use them to dominate locally)

· Practical tips for becoming a subject matter expert that patients trust

“You already have a personal brand. The question is: are you controlling the narrative or letting it run wild?”

ABOUT ISAAC MASHMAN

Isaac Mashman, businessman and founder of Mashman Consulting Group based in Little Rock, Arkansas, specializes in personal branding and reputation management. He is also an author, podcast host, private investor, and speaker known for helping individuals and businesses grow their digital presence with purpose.

DIVING INTO PERSONAL VS. PRACTICE BRANDING

Isaac makes it clear: your personal brand isn’t something you build, it’s something you reveal and refine. From your name to your beliefs, your brand began at birth. But many chiropractors miss the opportunity to intentionally shape it. When you understand that your practice brand is merely an extension of your personal brand, your messaging becomes more powerful and more human. This alignment leads to trust, visibility, and stronger community positioning.

REPUTATION MANAGEMENT THAT BUILDS TRUST

Reputation isn’t what you say about yourself—it’s what others say about you. Isaac breaks down how chiropractors can improve their online reputation ethically and effectively. Simple actions like responding to reviews and consolidating them on Google can exponentially boost your credibility. He also outlines a compliant way to generate more reviews and referrals without violating FTC guidelines.

USING CONTENT TO WARM UP YOUR MARKET

When prospective patients walk into your practice, would you rather they be cold or already warmed up and ready to engage? Isaac walks listeners through a powerful framework for creating content that informs, connects, entertains, and motivates. From back-crack videos to educational clips about pillows and posture, your content strategy can help close the gap between stranger and loyal patient.

PODCASTING, PUBLIC SPEAKING, AND POSITIONING

Isaac emphasizes that hosting or guesting on podcasts, speaking on stages, and writing articles are not vanity plays. They are branding assets. They speed up trust-building, demonstrate authority, and draw opportunities toward you. Chiropractors who step onto stages, digital or physical, accelerate their reach and become magnets for referrals, media, and new patients.

CLOSING THOUGHT

Branding isn’t a trend—it’s the foundation of your influence. Isaac Mashman delivers a wealth of strategic value that chiropractors can implement immediately to rise above obscurity and position themselves as leaders in their communities.

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HASHTAGS

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Stories from Growing up in a Chiropractic Family with Dr Max Moore DC - Chiro Hustle Podcast 687

In this episode of the Chiro Hustle Podcast, Dr. Max Moore DC shares his experiences growing up in a chiropractic family and how that shaped his professional journey. We also discuss his leadership in Cal Chiro and the importance of building community among chiropractors. This episode offers fresh insights into medical freedom, freedom of speech, and the ripple effect of positive thought on health outcomes.

HIGHLIGHTS

• Dr. Moore’s unique upbringing as the child of two chiropractors and how it influenced his career.

• The importance of positivity in patient outcomes and overall health.

• Building strong local chiropractic communities through Cal Chiro.

• Why early exposure to chiropractic care can transform lives.

• Practical strategies for growing a referral-based, community-focused practice.

• The role of chiropractic associations in preserving medical freedom.

• Dr. Moore’s powerful patient stories that show the potential of chiropractic care.

ABOUT DR. MAX MOORE DC

Dr. Max Moore DC is a chiropractor based in Portola Valley, California, where he works alongside his parents. A graduate of UC Berkeley and Palmer West College of Chiropractic, Dr. Moore is also the local president of the San Mateo Cal Chiro district, dedicated to supporting community-building and legislative efforts that protect the chiropractic profession.

TAKE-A-WAYS

STAYING POSITIVE TO ACHIEVE BETTER OUTCOMES

Dr. Moore emphasizes that patient outcomes are significantly influenced by mindset. Negative messaging can hinder progress, while positivity can inspire patients to heal and thrive. This theme is central to his practice philosophy and reflects his belief in the deep connection between thought and physical health.

COMMUNITY BUILDING THROUGH CAL CHIRO

As the president of the San Mateo Cal Chiro district, Dr. Moore is passionate about creating connections among chiropractors. From hosting networking and educational events to involving students in the profession, he believes that building strong communities leads to stronger practices and a more united profession.

THE IMPACT OF EARLY CHIROPRACTIC CARE

Growing up with regular chiropractic care, Dr. Moore experienced firsthand the benefits of a proactive approach to health. He believes that introducing children to chiropractic care can positively impact their quality of life and reduce reliance on reactive medical interventions later in life.

PATIENT STORIES THAT INSPIRE HOPE

One standout story from Dr. Moore’s practice involved a patient who had suffered from chronic pain for years. After just one adjustment, she experienced relief and hope for the first time, illustrating the transformative power of chiropractic care.

FINAL TAKEAWAY

“Invest in yourself by supporting your state chiropractic association. It’s the best way to ensure you can continue practicing with freedom and integrity.”

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

Dr. Chris Zaino is a world-renowned speaker, author, entrepreneur, Former Mr America, Mr. Universe and IFBB Pro bodybuilder. After defying a deadly terminal disease in his late 20's, Dr. Zaino leveraged his experience to get his doctorate and becoming one of the largest wellness clinics in the world, seeing thousands weekly. Dr. Zaino created the “The Stallion Project”, to resurrect Heroes from the complacency of their secret identity, so they may live heroic lives once again , by expressing and experiencing true love, now, in every area of their lives, through his 4 Step methodology Brain, Body, Boardroom, and Bedroom Currently, Dr. Zaino is one of the top “Secret Weapons” as a private holistic coach to executives, entrepreneurs, pro athletes, celebrities, influencers, sheiks, and Kings internationally, with a focus on Male Vitality.

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Introducing Saleem Musallam

Saleem, founder of Excite Medical and creator of the DRX9000® spinal decompression system, is revolutionizing the way chiropractors treat patients with severe spinal issues.

In this episode, we dive into how the DRX9000® stands out from traditional traction devices and how Saleem’s mission is empowering chiropractors to offer true, non-surgical alternatives for their patients.

Highlights

• Why the DRX9000® is the leading spinal decompression system backed by research and FDA clearance.

• How Excite Medical supports chiropractors beyond the product: financing, training, and mastermind events.

• The importance of bridging the gap between chiropractic and the medical community.

• Saleem’s marketing workshops and how they help chiropractors strengthen their digital presence.

• Insight into the growing failure rates of spine surgery and why decompression is a safer alternative.

• A powerful reminder about patient safety, medical errors, and the importance of medical freedom.

About Saleem

Saleem is the founder and CEO of Excite Medical. Known for creating the DRX9000®, he partners with chiropractors worldwide to elevate patient care for those suffering from disc degeneration, herniations, and other spinal issues. Saleem’s leadership has built Excite Medical into a research-driven company with a strong community of chiropractors.

Bridging Chiropractic and Medical Communities

Saleem believes that chiropractic must be recognized as a viable alternative to surgery for severe spinal cases. He has raised over $700,000 for decompression research at the University of South Florida, which has caught the attention of neurosurgeons and other medical professionals. By grounding decompression in research, Saleem is helping chiropractic become a trusted option across the healthcare spectrum.

Empowering Chiropractors Through Education

Excite Medical is not just about selling equipment. Saleem runs multiple marketing workshops each year, teaching chiropractors how to optimize their online presence, utilize tools like Google pixels and AI, and uncover blind spots in their patient acquisition strategies. These workshops give doctors confidence to connect with more patients while maintaining their independence.

The Case for Decompression in Practice

Decompression with the DRX9000® attracts patients who might otherwise head straight to surgery. With proven results and a high case value, decompression can transform both patient outcomes and practice growth. Saleem emphasized that true decompression must be distinguished from generic traction devices and that proper patient examination and qualification are essential.

Closing Thought

As Saleem shared, “You have to be convinced to be convincing.” When chiropractors believe in the value they offer, patients will see it too. This episode is a wake-up call about the dangers of unnecessary surgeries and the importance of preserving options for conservative, non-invasive care.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

This episode features Jenna Quentin, founder of Adjust Your Media Agency and host of the podcast What Chiropractic Doesn’t Cure: Stories of Innate. Jenna isn’t a chiropractor, but her connection to the profession runs deep. In this conversation with host James Chester, she shares her passion for chiropractic advocacy, her journey as a writer and storyteller, and how she helps principled chiropractors grow their influence through consistent, aligned content.

HIGHLIGHTS

• Jenna shares how chiropractic radically changed the life of her sensory-sensitive, dyslexic child—and how it healed more than just his body.

• She reveals the emotional weight and guilt that came from making health decisions as a young mom in France, and how chiropractic helped her reclaim confidence in her intuition.

• Jenna talks about transitioning from journalism to a full-time chiropractic storyteller and social media strategist.

• Why social media is more about community than clicks—and what “five-mile famous” really means.

• Learn Jenna’s metaphor for organic content strategy: your social media is like your peripheral nerves, your owned content is the spine, and the brain? That’s new patient conversions.

• Hear why she believes podcasting might be the most impactful thing she’s created all year.

ABOUT JENNA

Founder of Adjust Your Media Jenna is a passionate advocate for chiropractic and a powerful storytelling strategist. Through her agency and podcast, she helps chiropractors build connection and visibility through content that reflects their core values. Based on personal experience with chiropractic’s life-changing impact, Jenna brings empathy, heart, and purpose to everything she creates.

DIVING INTO…

The Power of Medical Freedom and Intuition

Jenna’s story begins not with a business, but a deeply personal transformation. Living in France as a young mom, she found herself wrestling with state-mandated medical procedures and a traumatic birth experience. Without access to chiropractic care abroad, she intuitively knew something was off in her body—and waited until returning to the U.S. to get adjusted. This intuitive pull toward chiropractic, paired with the awakening of her voice around medical freedom, sparked a new mission in her life.

Why Social Media is a Vitalistic Strategy

Jenna isn’t just “doing content.” She’s helping chiropractors create ecosystems of trust and connection online. Forget empty metrics or short-term campaigns; she teaches a sustainable, organic approach to digital presence. Her team focuses on creating content that gets shared, saved, and remembered—the kind that builds a brand patients want to refer others to. She reminds DCs: your social media is not a gimmick, it’s part of your wellness care plan for your business.

Creating with Purpose: Adjust Your Media and Storytelling

From blogging and article writing to content calendars and workshops, Jenna’s work is focused on helping principled DCs tell their story in a way that aligns with their mission. Whether it’s short-form reels or long-form email newsletters, her goal is always the same: connection. And as she says, if you’re not having fun with it, it won’t work. Authenticity and enjoyment are key.

Why Her Podcast Might Be Her Greatest Contribution Yet

Her podcast What Chiropractic Doesn’t Cure is more than a content channel. It’s a storytelling engine for chiropractic. Featuring interviews with principled DCs like Dr. Tim Young and Dr. Tony Ebel, it weaves together powerful testimonies and inspires other chiropractors to speak up. It’s also an invitation for the public to hear real outcomes and understand chiropractic through human stories.

CLOSING THOUGHT

Want to know what it means to really connect with your community, share truth online, and grow a principled practice without selling out? This episode is a must-listen.

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#chiropractic #