Thinking of starting a cheer program or gym? Alison Satton shares her 20+ years of cheerleading experience with practical tips for launching your program successfully. From budgeting and facilities to program structure and mentorship, get the real talk you need to plan, grow, and thrive in cheer.

Welcome to Cheer Chapters—where cheerleading led me to author life.

I’m Allison: two decades on the mats, delivering real stories, coaching tools & zero fluff. From sweat and stunts to late-night choreography and the unplanned self-publishing path—this channel is for parents cheering, coaches grinding, and program owners building something authentic.

I’m a mum with dyslexia, ADHD, and enough side quests in my videos to keep things interesting—expect detours, laughs, real struggles & growth.

If you want straight-talk on coaching cheer, how to support young athletes, how to run a gym without losing your mind (trust me—I learned the hard way), or hear what inspired me to write a book—you’ll feel right at home here. I dive into the messy behind-the-scenes, the wins & fails, interviews, and sneak-peeks into my writing—all with humour, honesty, and heart.

New episodes drop regularly. Subscribe, tap the bell, and join our cheer family—because in cheerleading, every chapter counts.

📚 FIND THE BOOKS HERE:

➡️ Author Exclusive Shop: https://thecheerleaderbookclub.com/shop/

➡️ Buy on Amazon: https://mybook.to/tcbcstore

🤸 FREE DOWNLOAD:

Download The Cheer Brilliance Blueprint

Map out a brilliant cheerleading journey at home with our Cheer Brilliance Blueprint – because a positive cheerleader is a powerful one!

https://thecheerleaderbookclub.com/#freedownload

🔗 HELPFUL LINKS:

🌐 TCBC Website Home: The Cheerleader Book Club: https://www.thecheerleaderbookclub.com

📱 Instagram: https://www.instagram.com/thecheerleaderbookclub

📱 TikTok: https://www.tiktok.com/@thecheerleaderbookclub

📘 Facebook: https://www.facebook.com/thecheerleaderbookclub

📬 Contact Me: https://thecheerleaderbookclub.com/contact/

⚠️ Disclaimer:

The information provided in this video is for informational and entertainment purposes only. It is not intended as professional advice. Please consult appropriate professionals for guidance on coaching, training, business, or financial matters.

Thinking about cheerleading for your child but not sure what it actually involves? In this episode, I break down everything parents need to know before starting cheer — from time commitments and skill levels to safety, training, competitions, uniforms, and how the sport really works behind the scenes.

With over 20 years in the industry, I walk you through:

-The different types of cheer (school, varsity, university, all-star, pom)

-What to expect as a new cheer parent

-How competitions, choreography, uniforms & fees actually work

-Team commitments and why attendance matters

-The life skills athletes gain through cheer

-Safety, spotting, progressions and how coaches minimise risk

-How cheer compares to other sports

-Why kids grow so much in confidence, communication & community

If you're brand new to cheerleading or deciding whether this is the right sport for your child, this episode gives you the full picture — clearly, honestly and without fluff.

In this episode, I’m walking you through the full cheerleading season — the simple, honest version parents actually need. From try-outs and team placements to choreography, competitions, fees, and family balance, this is your clear roadmap to understanding how a year in cheer really works.

Perfect for new cheer parents, families considering trying the sport, or anyone who wants the inside scoop from someone who’s coached, owned a gym, and lived the cheer parent life for over 20 years.

📚 FIND THE BOOKS HERE:

➡️ Author Exclusive Shop: https://thecheerleaderbookclub.com/shop/

➡️ Buy on Amazon: https://mybook.to/tcbcstore

🤸 FREE DOWNLOAD:

Download The Cheer Brilliance Blueprint

Map out a brilliant cheerleading journey at home with our Cheer Brilliance Blueprint – because a positive cheerleader is a powerful one!

https://thecheerleaderbookclub.com/#freedownload

🔗 HELPFUL LINKS:

🌐 TCBC Website Home: The Cheerleader Book Club: https://www.thecheerleaderbookclub.com

📱 Instagram: https://www.instagram.com/thecheerleaderbookclub

📱 TikTok: https://www.tiktok.com/@thecheerleaderbookclub

📘 Facebook: https://www.facebook.com/thecheerleaderbookclub

📬 Contact Me: https://thecheerleaderbookclub.com/contact/

⚠️ Disclaimer:

The information provided in this video is for informational and entertainment purposes only. It is not intended as professional advice. Please consult appropriate professionals for guidance on coaching, training, business, or financial matters.

In this episode of Cheer Chapters, my junior coach interviews me about cheerleading, sharing insights from 20+ years in the sport. From the basics of stunts and tumbling to injury prevention and life skills, we cover it all.

Listen in and discover:

• How cheerleading develops teamwork and confidence
• Common misconceptions about injuries
• The magic of stunts, jumps, and gymnastics in routines
• My personal journey into coaching and cheerleading

🎧 Find more resources and grab my books at The Cheerleader Book Club. Send me your questions for future episodes—I’d love to hear what you want to know!

🔗 Helpful Links

🌐 Explore more at thecheerleaderbookclub.com

📚 Discover my cheerleading children’s books: thecheerleaderbookclub.com/shop

🎥 Watch this episode on YouTube: https://youtu.be/QHpieKiqENo

📩 Grab your free Cheer Brilliance Blueprint: thecheerleaderbookclub.com/freedownload

📲 Connect with me on socials: @thecheerleaderbookclub

#CheerleadingPodcast #CheerTips #CheerLife #InjuryPrevention #CheerJourney

In this Cheer Chapter, I’m taking you behind the scenes of My Cheerleading Journal, the fifth book in my cheerleading series.

This isn’t a storybook — it’s an activity-filled journal created after athletes asked for exactly what they wanted inside. From colouring pages and cheer playlists to skill tracking, competition memories, and snack ideas — this book is part keepsake, part creativity, and part cheer diary.

✨ Grab the exclusive ribbon edition at: thecheerleaderbookclub.com

✨ Paperback & hardcover also available at Amazon and Barnes & Noble.

Perfect for cheerleaders aged 6–12 who want a fun, screen-free way to record their cheer journey.

🔗 Helpful Links

🌐 Explore more at thecheerleaderbookclub.com

📚 Discover my cheerleading children’s books: thecheerleaderbookclub.com/shop

🎥 Watch this episode on YouTube: https://youtu.be/ESoULSwsQ3I

📩 Grab your free Cheer Brilliance Blueprint: thecheerleaderbookclub.com/freedownload

📲 Connect with me on socials: @thecheerleaderbookclub

In this episode of Cheer Chapters, I’m taking you behind the scenes of Brave Bow to Toe, the fourth book in my cheerleading series. This isn’t your typical storybook — it’s interactive, with reading, writing, and colouring to help make learning fun for kids, especially those who find reading a challenge.

I’ll share the inspiration behind the book, how it supports young cheerleaders in their first performances, and why it’s close to my heart as both a coach and a neurodivergent author.

🔗 Helpful Links

🌐 Explore more at thecheerleaderbookclub.com

📚 Discover my cheerleading children’s books: thecheerleaderbookclub.com/shop

🎥 Watch this episode on YouTube: https://youtu.be/YYB7NA3Ox60

📩 Grab your free Cheer Brilliance Blueprint: thecheerleaderbookclub.com/freedownload

📲 Connect with me on socials: @thecheerleaderbookclub

In this chapter, I’m giving you a sneak peek into book number four of the Little Cheer Library box set: Brave Bow to Toe. This one’s a bit different. It’s interactive — with reading, writing, and colouring all rolled into one immersive cheerleading story.

We’ll go behind the curtain at a cheer competition, explore how your child can personalise the book with their own characters and team name, and I’ll share why the dedication of this book means so much to me personally.

If your young cheerleader is just starting out, this is the perfect book to capture those first-performance butterflies.

🔗 Helpful Links

🌐 Explore more at thecheerleaderbookclub.com

📚 Discover my cheerleading children’s books: thecheerleaderbookclub.com/shop

🎥 Watch this episode on YouTube: https://youtu.be/grN7ukiQRV8

📩 Grab your free Cheer Brilliance Blueprint: thecheerleaderbookclub.com/freedownload

📲 Connect with me on socials: @thecheerleaderbookclub

What happens when a young boy discovers cheer for the first time? In this episode, I dive into the making of Jumping Into Cheer – book three in the Little Cheer Library.

You’ll meet Carter, hear how his journey was inspired by real events at cheer competitions, and learn why representation for boys in the sport is so important. Plus, I’ll share how a team of role models (Chow Time) left a lasting impression that became the heart of this story.

🔗 Helpful Links

🌐 Explore more at thecheerleaderbookclub.com

📚 Discover my cheerleading children’s books: thecheerleaderbookclub.com/shop

🎥 Watch this episode on YouTube: https://youtu.be/eWfn_wjUmhs

📩 Grab your free Cheer Brilliance Blueprint: thecheerleaderbookclub.com/freedownload

📲 Connect with me on socials: @thecheerleaderbookclub

In this sneak peek from Jumping into Cheer, we meet Carter — a curious nine-year-old boy who discovers cheerleading at a carnival. At first he’s nervous, wondering if boys even belong in the sport, but one supportive coach shows him that cheer really is for everyone.

Join me as I dive into why this story matters, what inspired me to write a male protagonist, and the importance of representation in children’s cheer books.

🔗 Helpful Links

🌐 Explore more at thecheerleaderbookclub.com

📚 Discover my cheerleading children’s books: thecheerleaderbookclub.com/shop

🎥 Watch this episode on YouTube: https://youtu.be/m-KfZauNI5M

📩 Grab your free Cheer Brilliance Blueprint: thecheerleaderbookclub.com/freedownload

📲 Connect with me on socials: @thecheerleaderbookclub