Thinking of starting a cheer program or gym? Alison Satton shares her 20+ years of cheerleading experience with practical tips for launching your program successfully. From budgeting and facilities to program structure and mentorship, get the real talk you need to plan, grow, and thrive in cheer.

Welcome to Cheer Chapters—where cheerleading led me to author life.

I’m Allison: two decades on the mats, delivering real stories, coaching tools & zero fluff. From sweat and stunts to late-night choreography and the unplanned self-publishing path—this channel is for parents cheering, coaches grinding, and program owners building something authentic.

I’m a mum with dyslexia, ADHD, and enough side quests in my videos to keep things interesting—expect detours, laughs, real struggles & growth.

If you want straight-talk on coaching cheer, how to support young athletes, how to run a gym without losing your mind (trust me—I learned the hard way), or hear what inspired me to write a book—you’ll feel right at home here. I dive into the messy behind-the-scenes, the wins & fails, interviews, and sneak-peeks into my writing—all with humour, honesty, and heart.

New episodes drop regularly. Subscribe, tap the bell, and join our cheer family—because in cheerleading, every chapter counts.

📚 FIND THE BOOKS HERE:

➡️ Author Exclusive Shop: https://thecheerleaderbookclub.com/shop/

➡️ Buy on Amazon: https://mybook.to/tcbcstore

🤸 FREE DOWNLOAD:

Download The Cheer Brilliance Blueprint

Map out a brilliant cheerleading journey at home with our Cheer Brilliance Blueprint – because a positive cheerleader is a powerful one!

https://thecheerleaderbookclub.com/#freedownload

🔗 HELPFUL LINKS:

🌐 TCBC Website Home: The Cheerleader Book Club: https://www.thecheerleaderbookclub.com

📱 Instagram: https://www.instagram.com/thecheerleaderbookclub

📱 TikTok: https://www.tiktok.com/@thecheerleaderbookclub

📘 Facebook: https://www.facebook.com/thecheerleaderbookclub

📬 Contact Me: https://thecheerleaderbookclub.com/contact/

⚠️ Disclaimer:

The information provided in this video is for informational and entertainment purposes only. It is not intended as professional advice. Please consult appropriate professionals for guidance on coaching, training, business, or financial matters.