Cheer Chapters: Building Cheer Businesses, Coaching Allstar & Accidentally Becoming an Author cover art

Cheer Chapters: Building Cheer Businesses, Coaching Allstar & Accidentally Becoming an Author

Cheer Chapters: Building Cheer Businesses, Coaching Allstar & Accidentally Becoming an Author

By: Allison Sack
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20+ Years in Cheer… and Still Not Done Talking About It!

Cheer Chapters is all about sharing my 20+ years in the cheerleading world. This sport has been a massive part of my life (and let’s be honest, sometimes it took over my life—if you know, you know). My goal is simple: to help grow this sport and support others on their own cheer journeys.

So… am I the woman for you? Well, I’m pretty straightforward. I’m prone to going off-topic, taking a few side quests (consider yourself warned), and speaking from the heart. I’ve worn many hats—athlete, coach, program owner, event provider—and now, mum, ADHD-brain wrangler, and dyslexic wordsmith.

I didn’t take the traditional path into Allstar cheerleading. Instead, I stumbled in through youth work at the age of 16, straight into coaching—and never looked back. Cheer stole my heart, my weekends, and sometimes my sanity (again, if you know, you know).

Here, I’ll be sharing it all: the mistakes, the must-haves, the chaos of starting a cheer business, coaching tinies, and even my unexpected author journey. Whether you’re watching on YouTube, tuning into the podcast, or reading the blog, I hope you find something useful for your own cheer adventure—or at the very least, something that makes you laugh.

Much love,

Allison xx

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Episodes
  • #14 CHEER PARENTS: Cheer Season 101: What Parents Need to Know Before Signing Up
    Dec 4 2025

    Thinking about cheerleading for your child but not sure what it actually involves? In this episode, I break down everything parents need to know before starting cheer — from time commitments and skill levels to safety, training, competitions, uniforms, and how the sport really works behind the scenes.


    With over 20 years in the industry, I walk you through:

    -The different types of cheer (school, varsity, university, all-star, pom)

    -What to expect as a new cheer parent

    -How competitions, choreography, uniforms & fees actually work

    -Team commitments and why attendance matters

    -The life skills athletes gain through cheer

    -Safety, spotting, progressions and how coaches minimise risk

    -How cheer compares to other sports

    -Why kids grow so much in confidence, communication & community


    If you're brand new to cheerleading or deciding whether this is the right sport for your child, this episode gives you the full picture — clearly, honestly and without fluff.


    In this episode, I’m walking you through the full cheerleading season — the simple, honest version parents actually need. From try-outs and team placements to choreography, competitions, fees, and family balance, this is your clear roadmap to understanding how a year in cheer really works.

    Perfect for new cheer parents, families considering trying the sport, or anyone who wants the inside scoop from someone who’s coached, owned a gym, and lived the cheer parent life for over 20 years.


    📚 FIND THE BOOKS HERE:

    ➡️ Author Exclusive Shop: https://thecheerleaderbookclub.com/shop/

    ➡️ Buy on Amazon: https://mybook.to/tcbcstore


    🤸 FREE DOWNLOAD:

    Download The Cheer Brilliance Blueprint

    Map out a brilliant cheerleading journey at home with our Cheer Brilliance Blueprint – because a positive cheerleader is a powerful one!

    https://thecheerleaderbookclub.com/#freedownload


    🔗 HELPFUL LINKS:

    🌐 TCBC Website Home: The Cheerleader Book Club: https://www.thecheerleaderbookclub.com


    📱 Instagram: https://www.instagram.com/thecheerleaderbookclub


    📱 TikTok: https://www.tiktok.com/@thecheerleaderbookclub


    📘 Facebook: https://www.facebook.com/thecheerleaderbookclub


    📬 Contact Me: https://thecheerleaderbookclub.com/contact/


    ⚠️ Disclaimer:

    The information provided in this video is for informational and entertainment purposes only. It is not intended as professional advice. Please consult appropriate professionals for guidance on coaching, training, business, or financial matters.



    Support this podcast at — https://redcircle.com/cheer-chapters-building-cheer-businesses-coaching-allstar-and-ac/donations
    Show More Show Less
    19 mins
  • #13 CHEER COACH: Cheerleading Tips, Stunts & Injury Prevention | Interview with a Coach
    Nov 27 2025

    In this episode of Cheer Chapters, my junior coach interviews me about cheerleading, sharing insights from 20+ years in the sport. From the basics of stunts and tumbling to injury prevention and life skills, we cover it all.

    Listen in and discover:

    • How cheerleading develops teamwork and confidence
    • Common misconceptions about injuries
    • The magic of stunts, jumps, and gymnastics in routines
    • My personal journey into coaching and cheerleading

    🎧 Find more resources and grab my books at The Cheerleader Book Club. Send me your questions for future episodes—I’d love to hear what you want to know!


    🔗 Helpful Links

    🌐 Explore more at thecheerleaderbookclub.com

    📚 Discover my cheerleading children’s books: thecheerleaderbookclub.com/shop

    🎥 Watch this episode on YouTube: https://youtu.be/QHpieKiqENo

    📩 Grab your free Cheer Brilliance Blueprint: thecheerleaderbookclub.com/freedownload

    📲 Connect with me on socials: @thecheerleaderbookclub


    #CheerleadingPodcast #CheerTips #CheerLife #InjuryPrevention #CheerJourney



    Support this podcast at — https://redcircle.com/cheer-chapters-building-cheer-businesses-coaching-allstar-and-ac/donations
    Show More Show Less
    8 mins
  • #12 BOOKS: A Deep Dive Into My Cheerleading Journal | Cheer Activity Book
    Nov 20 2025

    In this Cheer Chapter, I’m taking you behind the scenes of My Cheerleading Journal, the fifth book in my cheerleading series.

    This isn’t a storybook — it’s an activity-filled journal created after athletes asked for exactly what they wanted inside. From colouring pages and cheer playlists to skill tracking, competition memories, and snack ideas — this book is part keepsake, part creativity, and part cheer diary.

    ✨ Grab the exclusive ribbon edition at: thecheerleaderbookclub.com

    ✨ Paperback & hardcover also available at Amazon and Barnes & Noble.

    Perfect for cheerleaders aged 6–12 who want a fun, screen-free way to record their cheer journey.


    🔗 Helpful Links

    🌐 Explore more at thecheerleaderbookclub.com

    📚 Discover my cheerleading children’s books: thecheerleaderbookclub.com/shop

    🎥 Watch this episode on YouTube: https://youtu.be/ESoULSwsQ3I

    📩 Grab your free Cheer Brilliance Blueprint: thecheerleaderbookclub.com/freedownload

    📲 Connect with me on socials: @thecheerleaderbookclub



    Support this podcast at — https://redcircle.com/cheer-chapters-building-cheer-businesses-coaching-allstar-and-ac/donations
    Show More Show Less
    5 mins
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