In this episode of the CFO Strategy Brief Series, we explore a critical shift for finance leaders: moving beyond digitising old processes to architecting AI‑enabled Corporate Collaborative Systems – a foundational design for the corporation of the future. Imagine a business ecosystem that senses weak signals, reallocates capital dynamically, and collaborates across partners, customers, and even competitors. For CFOs, this is not science fiction; it’s an emerging reality. We unpack why traditional digital transformation is no longer enough, how AI becomes the nervous system of collaborative ecosystems, and what practical steps CFOs can take to finance, govern, and scale these intelligent systems. If you’re ready to move from explaining the past to shaping the future, this episode is for you.

This series is designed for Chief Financial Officers and senior leaders who want to master the art of managing a strategy system—not just a plan. We explore the principles of Third Wave Strategy (www.csosandbox.com), a forward-thinking approach that transforms strategy into a continuous, enterprise-wide capability. The content is equally valuable for corporate executives, consultants, and advisors.

Why Listen?

• Learn how to build a living strategy system that adapts and regenerates.
• Discover practical tools and frameworks for managing complexity and uncertainty.
• Gain insights from research and real-world applications through our Strategic Management Institute and CSOsandbox platform.

Supporting this journey is stratāgaia (www.phsandl.com/strategicintelligence), our Power BI-based strategy app . It’s not just a dashboard—it’s a dynamic, enterprise-wide BI platform that brings strategy to life, enabling leaders to visualise, monitor, and steer strategic performance in real time.

Additional Resources

• Video Bites: Watch short, actionable insights on our https://www.youtube.com/channel/UCwW1QK_4P31MtXyYGmJOyUg.

In this episode, we explore how Systemic Cognitive Strategy Practice (SCSP) enables leaders to apply multiple forms of thinking—prospection, inspection, retrospection, and more—simultaneously. Rather than working in isolation, these modes interconnect through feedback loops, creating a dynamic, regenerative approach to strategy. We discuss practical ways to implement this, from leveraging AI for parallel processing to structuring collaborative sessions that reduce cognitive load. Discover why this integrated approach is not only feasible but a competitive edge in volatile markets.

Podcast Series Overview

This series is designed for Chief Financial Officers and senior leaders who want to master the art of managing a strategy system—not just a plan. We explore the principles of Third Wave Strategy (see https://www.csosandbox.com and https://www.phsandl.com/strategicintelligence), a forward-thinking approach that transforms strategy into a continuous, enterprise-wide capability.

While tailored for CFOs, the content is equally valuable for corporate executives, consultants, and advisors seeking a permanent solution for strategy—one that elevates how strategy is practiced and embedded across the organisation.

Why Listen?

• Learn how to build a living strategy system that adapts and regenerates.
• Discover practical tools and frameworks for managing complexity and uncertainty.
• Gain insights from research and real-world applications through our Strategic Management Institute.

Our Flagship Tool

Supporting this journey is stratāgaia, our Power BI-based strategy app. It’s not just a dashboard—it’s a dynamic, enterprise-wide BI platform that brings strategy to life, enabling leaders to visualise, monitor, and steer strategic performance in real time.

In this episode we explore how Enterprise Strategic Performance Management (ESPM) is transforming the role of the most trusted adviser to the CEO, the CFO’, from financial overseer to strategic leader. As organisations face increasing complexity and ambiguity, CFOs are stepping into the role of Strategy Navigators—guiding corporate strategy with data-driven insight, cross-functional alignment, and a renewed focus on long-term value creation. Tune in to explore how this shift is reshaping strategic thinking across the enterprise.

This series is designed for Chief Financial Officers and senior leaders who want to master the art of managing a strategy system—not just a plan. We explore the principles of Third Wave Strategy (www.csosandbox.com), a forward-thinking approach that transforms strategy into a continuous, enterprise-wide capability. The content is equally valuable for corporate executives, consultants, and advisors.

Why Listen?

• Learn how to build a living strategy system that adapts and regenerates.
• Discover practical tools and frameworks for managing complexity and uncertainty.
• Gain insights from research and real-world applications through our Strategic Management Institute and CSOsandbox platform.

Supporting this journey is stratāgaia (www.phsandl.com/strategicintelligence), our Power BI-based strategy app . It’s not just a dashboard—it’s a dynamic, enterprise-wide BI platform that brings strategy to life, enabling leaders to visualise, monitor, and steer strategic performance in real time.

Additional Resources

• Video Bites: Watch short, actionable insights on our https://www.youtube.com/channel/UCwW1QK_4P31MtXyYGmJOyUg.

In Australia’s tightly held markets, competition isn’t about slashing prices, it’s about strategic orchestration. “The Duopoly Diaries” unpacks how dominant players in sectors like groceries, construction, and aviation build enduring advantage through non-price strategies: loyalty ecosystems, automation, branding, and control of scarce assets. Drawing on real-world case studies and ACCC investigations, this podcast explores how firms like Woolworths, Coles, Boral, and Qantas strengthen their market presence through alignment across market positioning, strategic assets, differentiating activities, and performance improvements. For strategists, policymakers, and curious listeners alike, this series reveals the hidden mechanics of market dominance in Australia’s most concentrated industries.

This series is designed for Chief Financial Officers and senior leaders who want to master the art of managing a strategy system—not just a plan. We explore the principles of Third Wave Strategy (www.csosandbox.com), a forward-thinking approach that transforms strategy into a continuous, enterprise-wide capability. The content is equally valuable for corporate executives, consultants, and advisors.

Why Listen?

• Learn how to build a living strategy system that adapts and regenerates.
• Discover practical tools and frameworks for managing complexity and uncertainty.
• Gain insights from research and real-world applications through our Strategic Management Institute and CSOsandbox platform.

Supporting this journey is stratāgaia (www.phsandl.com/strategicintelligence), our Power BI-based strategy app . It’s not just a dashboard—it’s a dynamic, enterprise-wide BI platform that brings strategy to life, enabling leaders to visualise, monitor, and steer strategic performance in real time.

Additional Resources

• Video Bites: Watch short, actionable insights on our https://www.youtube.com/channel/UCwW1QK_4P31MtXyYGmJOyUg.

The traditional role of the CFO is undergoing a transformation, as suggested in this thought-provoking podcast. The narrative challenges conventional notions by advocating for a paradigm shift in the CFO's responsibilities. Interestingly, this evolution leverages existing resources within CFO teams, particularly the Management Accountants, who are facing technological disruptions of their own. Rather than rendering them obsolete, the podcast highlights how these professionals can embrace a more forward-thinking approach, focusing on future strategies rather than past practices.

Central to this reimagined CFO role is the adoption of a strategic system known as Third Wave Strategy, as introduced in the book series "Corporate Strategy (Remastered) Vols. I and II" and explained in the Corporate Strategy Master Class online coursework. It explains how a Third Wave Strategy empowers CFOs to oversee a holistic strategy system, moving beyond traditional functional duties. Importantly, this shift does not diminish the role of the Chief Strategy Officer in shaping corporate strategies; instead, it redefines the CFO's strategic involvement. For a comprehensive understanding of this innovative perspective, the podcast delves deeper into the dynamics of this strategic evolution.

This series is designed for Chief Financial Officers and senior leaders who want to master the art of managing a strategy system—not just a plan. We explore the principles of Third Wave Strategy (www.csosandbox.com), a forward-thinking approach that transforms strategy into a continuous, enterprise-wide capability. The content is equally valuable for corporate executives, consultants, and advisors.

Why Listen?

• Learn how to build a living strategy system that adapts and regenerates.
• Discover practical tools and frameworks for managing complexity and uncertainty.
• Gain insights from research and real-world applications through our Strategic Management Institute and CSOsandbox platform.

Supporting this journey is stratāgaia (www.phsandl.com/strategicintelligence), our Power BI-based strategy app . It’s not just a dashboard—it’s a dynamic, enterprise-wide BI platform that brings strategy to life, enabling leaders to visualise, monitor, and steer strategic performance in real time.

Additional Resources

• Video Bites: Watch short, actionable insights on our https://www.youtube.com/channel/UCwW1QK_4P31MtXyYGmJOyUg.

As depicted in the thumbnail Jaguar is in the process of the developing a new car, coupled with a new production platform oh, and by the way, coupled with a reinvention of the company Jaguar Land Rover. In the promotion of this new car Jaguar has attracted the wrath of many, the support of few. In this podcast we look for, and find a deeper purpose in the advertisement. At the end of the day its meaning goes right to the heart of two alternatives - should we close the Jaguar business altogether, or should we fight. The JLR board chose the latter and demonstrated their support by signing off with a GBP 15 Billion, 5 year investment. That decision required JLR to close two production plants for at least half of that time.

This video provides insight into the strategic thinking behind the decision, the exploration of the topic aims to answer the primary question "Can Jaguar deliver the intended outcomes from the somewhat vague promise made in the ad?" For those who have no seen the ad, a 30 second version can be viewed on You Tube here: https://youtu.be/rLtFIrqhfng?si=uDjFLujS5JyXzT42 .

This series is designed for Chief Financial Officers and senior leaders who want to master the art of managing a strategy system—not just a plan. We explore the principles of Third Wave Strategy (www.csosandbox.com), a forward-thinking approach that transforms strategy into a continuous, enterprise-wide capability. The content is equally valuable for corporate executives, consultants, and advisors.

Why Listen?

• Learn how to build a living strategy system that adapts and regenerates.
• Discover practical tools and frameworks for managing complexity and uncertainty.
• Gain insights from research and real-world applications through our Strategic Management Institute and CSOsandbox platform.

Supporting this journey is stratāgaia (www.phsandl.com/strategicintelligence), our Power BI-based strategy app . It’s not just a dashboard—it’s a dynamic, enterprise-wide BI platform that brings strategy to life, enabling leaders to visualise, monitor, and steer strategic performance in real time.

Additional Resources

• Video Bites: Watch short, actionable insights on our https://www.youtube.com/channel/UCwW1QK_4P31MtXyYGmJOyUg.

Listen to an insightful exploration of the innovative strategies employed by Mattel CEO Ynon Kreiz, as we analyze his approach through the lens of the Strategic Management Institute's Third Wave Strategy. Discover how Kreiz not only implemented conventional restructuring for performance improvement but also revitalized Mattel, transforming it from a traditional toy manufacturer into a dynamic player in the multifaceted media industry.

Following his appointment, many analysts viewed Matell as not much more than a struggling participant in the toy industry. Barbie was seen as nothing more than a tired doll, but Kreiz had a vision that went far beyond that. This video provides insight into his groundbreaking ideas and the strategic shifts that have redefined the brand's identity and market presence.

Ready to dive deeper? Register for our online course to gain exclusive insights and strategies that can elevate your own business approach.

For more resources, visit the SMI's CSOsandbox website by scanning the QR code in the video.

Stay tuned for more engaging content by subscribing to our YouTube channel, CSOsandbox (https://www.youtube.com/channel/UCwW1QK_4P31MtXyYGmJOyUg), for video versions of these podcasts and more insights!

This series is designed for Chief Financial Officers and senior leaders who want to master the art of managing a strategy system—not just a plan. We explore the principles of Third Wave Strategy (www.csosandbox.com), a forward-thinking approach that transforms strategy into a continuous, enterprise-wide capability. The content is equally valuable for corporate executives, consultants, and advisors.

Why Listen?

• Learn how to build a living strategy system that adapts and regenerates.
• Discover practical tools and frameworks for managing complexity and uncertainty.
• Gain insights from research and real-world applications through our Strategic Management Institute and CSOsandbox platform.

Supporting this journey is stratāgaia (www.phsandl.com/strategicintelligence), our Power BI-based strategy app . It’s not just a dashboard—it’s a dynamic, enterprise-wide BI platform that brings strategy to life, enabling leaders to visualise, monitor, and steer strategic performance in real time.

Additional Resources

• Video Bites: Watch short, actionable insights on our https://www.youtube.com/channel/UCwW1QK_4P31MtXyYGmJOyUg.

While advances in technology continue to evolve other global forces have entered the equation (geo political unrest, climate, consequences of Covid) more recently. Nearly all have contributed to a loss of equilibrium in global markets and by definition, corporate performance.

In this video I apply a brief history of Telstra to highlight the difference between a prosponsive program of transformation against the immediacy of a responsive adaptation; undertaken in the form of restructuring. My objective is to demonstrate the means to manage both at one time (ambidextrous strategic change); and to demonstrated that while the immediacy of restructuring is an imperative, a longer term solution (transformation) is desirable. The question is: "Is one more important than the other? ... and, does it matter?

This series is designed for Chief Financial Officers and senior leaders who want to master the art of managing a strategy system—not just a plan. We explore the principles of Third Wave Strategy (www.csosandbox.com), a forward-thinking approach that transforms strategy into a continuous, enterprise-wide capability. The content is equally valuable for corporate executives, consultants, and advisors.

Why Listen?

• Learn how to build a living strategy system that adapts and regenerates.
• Discover practical tools and frameworks for managing complexity and uncertainty.
• Gain insights from research and real-world applications through our Strategic Management Institute and CSOsandbox platform.

Supporting this journey is stratāgaia (www.phsandl.com/strategicintelligence), our Power BI-based strategy app . It’s not just a dashboard—it’s a dynamic, enterprise-wide BI platform that brings strategy to life, enabling leaders to visualise, monitor, and steer strategic performance in real time.

Additional Resources

• Video Bites: Watch short, actionable insights on our https://www.youtube.com/channel/UCwW1QK_4P31MtXyYGmJOyUg.