PMU Powerhouses Didn’t Know This! WULOP USA PMU Competition

Description:
In this special episode of the CEO Glow Show, Sheila Bella takes you behind the scenes at the WULOP USA PMU Competition in Philadelphia. Sheila sits down with seasoned permanent makeup powerhouses who share the real truths about business, artistry, and the mistakes no one talks about. From client challenges to contracts, mindset struggles, and the surprising lessons only experience can teach, this episode is packed with gems for every beauty entrepreneur.

If you’ve ever wondered what it really takes to thrive in the PMU industry, you’ll love these unfiltered conversations straight from some of the most respected voices in the field.

5 Points of Interest for Listeners:

• The biggest beginner mistakes top PMU artists made (and how they recovered).

• The behind-the-scenes realities of running a beauty business no one prepares you for.

• How contracts, licensing, and protecting your ideas can make or break your success.

• Why automation can save your sanity and free you up to focus on artistry.

• The personal advice these PMU leaders would give their younger selves to avoid burnout and self-doubt.

✨ Connect with today’s featured artists on Instagram:

• Natalia Freedman — @natalia.illuminate.ink

• Milly Ajo — @dermabless

• Lulu Siciliano — @siciliano.lulu

• Brittney Jefferson — @thearchbarct

🎧 Hit play to be inspired by stories of growth, grit, and glowing all the way up.

Follow Sheila on IG: @realsheilabella

📍 Want to connect with Sheila and take your business to the next level?

Apply to work with Sheila: sheilabella.com/apply

#BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #BeautyEntrepreneurs #FaithandBusiness #PermanentMakeupBusiness #BusinessMindset #PMUArtis

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram @CEOglowshow

// YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

In this powerful episode of the CEO Glow Show, Sheila Bella opens up about her accidental journey to becoming a multi–seven-figure entrepreneur in the beauty industry. From nearly quitting to building thriving businesses, Sheila reveals the strategies, mindset shifts, and systems that took her from overwhelmed to unstoppable.

Whether you’re just starting out or already scaling, this episode will challenge how you think about sales, marketing, and what it really takes to hit your first million. What you're learn in this interview are:

• Why Sheila calls herself an “accidental millionaire” and how her original $100K goal evolved into millions.

• The sales and marketing “genius flip” that changed everything for her business.

• How new client acquisition is the real skill beauty pros must master to thrive.

• Why systems, automation, and AI are now the fastest way to scale to seven figures.

• The non-negotiables Sheila believes every woman needs to build wealth and freedom.

✨ Tune in and discover the habits, mindset, and tools that can take your beauty business from survival to seven figures.

🎧 Hit play to be inspired by stories of growth, grit, and glowing all the way up.

Follow Sheila on IG: @realsheilabella

📍 Want to connect with Sheila and take your business to the next level?

Apply to work with Sheila: sheilabella.com/apply

#BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #BeautyEntrepreneurs #FaithandBusiness #PermanentMakeupBusiness #BusinessMindset #PMUArtis

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram @CEOglowshow

// YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

In this inspiring episode of the CEO Glow Show, Sheila Bella sits down with Jessica Ruger Jones, the powerhouse entrepreneur and owner of Radiance Aesthetics. From being the first entrepreneur in her family to running a thriving beauty business in Birmingham, Alabama, Jessica shares how faith, mentorship, and a clear strategy turned her overwhelm into unstoppable growth.

Jessica opens up about her journey with faith in business, the power of obedience, and how aligning her spiritual beliefs with her business strategy allowed her to create a business that serves others while honoring her values. If you’ve ever felt stuck, uncertain, or afraid to take the leap, this episode will give you the clarity and encouragement you need to step boldly into your calling.

Follow Jessica on Instagram at @radiancereserve for more inspiration and behind-the-scenes of her beauty empire.

What you’ll learn in this episode:

• How faith can serve as the foundation for business growth and resilience.

• The shift from working in your business to working on your business — and why it changes everything.

• The mindset strategies that helped Jessica go from “just getting by” to thriving.

• Why selling your transformation (not just your service) is key to sustainable success.

• The importance of mentorship and surrounding yourself with a supportive community.

  🎧 Hit play to be inspired by stories of growth, grit, and glowing all the way up.

  Follow Sheila on IG: @realsheilabella

  📍 Want to connect with Sheila and take your business to the next level?

  Apply to work with Sheila: sheilabella.com/apply

  #BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #BeautyEntrepreneurs #FaithandBusiness #PermanentMakeupBusiness #BusinessMindset #PMUArtis

  // BEAUTY BIZ SECRETS FACEBOOK GROUP!

  // BOOKED AND BUSY CHALLENGE

  // FREE BEAUTY BUSINESS AUDIT

  // www.SheilaBella.com |

  // Instagram @CEOglowshow

  // YOUTUBE Channel youtube.com/@SheilaBella

  💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

In this episode of The CEO Glow Show, Pretty Rich Bosses CEO and COO, Sheila Bella and Laura Obando, dive into how beauty business owners can future-proof their success by embracing AI, automations, and mindset shifts. From streamlining daily operations to unlocking more freedom, you’ll learn how to work smarter—not harder—while adapting to a rapidly changing industry.

Whether you’re just starting or scaling to new heights, this information will help you stay ahead of trends, reclaim your time, and build a business that thrives long-term. AI & Automations Are Non-Negotiable – Future-proofing your beauty business means integrating smart systems now before you get left behind.

In this Bellavate system run-thru you will learn:

🔥 Content Must Drive Sales – Random posting won’t cut it; strategic funnels turn views into bookings, enrollments, and sales.

🔥 Viral Hacking Works – Reverse-engineering viral content helps beauty entrepreneurs create posts that actually convert.

🔥 Nurture Before You Sell – Freebies, email sequences, and value ladders build trust so clients are ready for higher-ticket offers.

🔥 All-In-One CRM Is a Game Changer – Platforms like Elevate streamline leads, bookings, payments, and team management so nothing slips through the cracks.

✨ Tune in to discover practical strategies to glow and grow in the future of beauty!

🎧 Hit play to be inspired by stories of growth, grit, and glowing all the way up.

Follow Sheila on IG: @realsheilabella

📍 Want to connect with Sheila and take your business to the next level?

Apply to work with Sheila: sheilabella.com/apply

#BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #BeautyEntrepreneurs #FaithandBusiness #PermanentMakeupBusiness #BusinessMindset #PMUArtis

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram @CEOglowshow

// YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

Top Permanent Makeup Celebs Reveal Their Best Brow Artist Advice | Live at Browista Newport Beach!

In this inspiring on-the-road episode of the CEO Glow Show, Sheila Bella travels to Newport Beach, CA for Browista 2025, one of the most exciting events in the permanent makeup world.

She interviews top PMU artists, contestants, and judges including Leann La, Alyssa Johnsen, Kintija Belska, Pia Laing, Ly TriVinh, Lindsey Ta, Ly TriVihn, and Domonique Bechtold, capturing raw and powerful moments behind the scenes.

🎤 Hear what it was like for them to work on their very first live model
🌟 Discover the mindset shifts that helped them rise to the top
🎯 Get real-world advice on how to stand out and succeed in the PMU industry
🔥 Learn the do’s and don’ts of competing, branding, and building confidence as an artist

Whether you're an artist just starting out or a seasoned pro looking for inspiration, this episode is packed with gold from the people who’ve walked the walk.

🎧 Hit play to be inspired by stories of growth, grit, and glowing all the way up.

Follow Sheila on IG: @realsheilabella
Follow Leann La on IG: @Fuzionatistry
Follow Alyssa Johnsen on IG: @Alyssaeverlasting
Follow Kintija Belska on IG: @Everlasting Worldwide
Follow Pia Laing on IG: @Pia.browhouse
Follow Lindsey Ta on IG: @MicrobladingLA
Follow Ly TriVihn on IG: @Tvl.pmu
Follow Domonique Bechtold on IG: @domonique.izora

📍 Want to connect with Sheila and take your business to the next level?

Apply to work with Sheila: sheilabella.com/apply

#BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #BeautyEntrepreneurs #FaithandBusiness #PermanentMakeupBusiness #BusinessMindset #PMUArtis

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram @CEOglowshow

// YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

Walk by Faith: How Belle Cagas Bought a 6-Figure Business with $500

Ever wonder what happens when you truly walk by faith in business? In this heartfelt episode, Sheila Bella sits down with her dear friend Belle Cagas, founder of Yonder Coffee in Los Angeles, to share an incredible story of obedience, provision, and purpose.

Belle reveals how she went from worship leader and teacher to owning a six-figure coffee shop—with only $500 in her bank account. They talk about:

☕ The powerful origin of Yonder Coffee and what the name really means
🙏 How to infuse your faith into your business without alienating your team or clients
💔 A moving real-life story of ministry, compassion, and coffee that went viral
🔥 What it means to lead with conviction in a world that’s watching
💡 Why your identity as a child of God should show up in your brand

This episode is for faith-driven entrepreneurs who want to build with boldness, honor God in business, and never settle for less than purpose.

🎧 Hit play for an inspiring reminder: when you walk by faith, the impossible becomes possible.

Connect with Belle:
📍 @yondercoffee
🌐 yondercoffee.com

📍 Want to connect with Sheila and take your business to the next level? Apply now: www.sheilabella.com/apply

#BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #BeautyEntrepreneurs #FaithandBusiness #PermanentMakeupBusiness #BusinessMindset #PMUArtis

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram @realsheilabella | Instagram @CEOglowshow

// YOUTUBE Channel

💖 Want to experience the magic of this community in person? Apply to join our next mastermind at www.sheilabella.com/mastermind

ESTHETICIAN CONFESSIONS AT THE IECSC IN LAS VEGAS TO HELP YOU GROW YOUR BEAUTY BUISNESS

Live from the International Congress of Esthetics & Spa (ICC) in Las Vegas, Sheila Bella takes you behind the scenes for the ultimate “beauty biz bathroom talk.” This isn’t your typical trade show recap—it’s raw, hilarious, and deeply relatable.

You’ll hear unfiltered mini-interviews with estheticians, nurses, educators, and beauty bosses who share:
💬 What trend they wish would just go away
😤 The pettiest reason they ever fired a client
✨ The beauty industry secrets more clients need to hear
💡 Their biggest lessons from building a brand and team
🔥 And what makes the aesthetics community truly special

From collagen launches to confessionals, this episode is packed with laughs, lessons, and love for this powerful industry. If you’ve ever wished you could eavesdrop on what beauty pros really talk about at conferences, this is your chance.

🎧 Press play and prepare to feel seen.

📍 Want to connect with Sheila and take your business to the next level? Apply now: www.sheilabella.com/apply

#BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #BeautyEntrepreneurs #FaithandBusiness #PermanentMakeupBusiness #BusinessMindset #PMUArtis

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram @realsheilabella | Instagram @CEOglowshow

// YOUTUBE Channel

💖 Want to experience the magic of this community in person? Apply to join our next mastermind at www.sheilabella.com/mastermind

EP. 40 – 20 New Beauty Clients in 4 Days! Here's How!

Think being great at your craft is enough to build a thriving beauty business? Think again. In this fiery kickoff to the Booked & Busy Challenge, Sheila Bella breaks down the real reason most beauty entrepreneurs struggle—and what it actually takes to start seeing consistent, high-paying clients.

You’ll learn:
✨ Why your skillset alone isn’t making you money (and what’s missing)
🛠 The 7 must-have high-income skills every beauty entrepreneur needs
📈 The full breakdown of the exact funnel Sheila uses to attract, nurture, and convert dream clients
📬 Why your email list is your most underrated moneymaker
🧠 And how to level up your marketing and sales without the burnout

This episode is your wake-up call: hustle isn’t the problem—lack of systems is. If you're tired of the paycheck-to-paycheck cycle and ready to start working smarter, this is your moment.

🎧 Hit play to access the CEO tools that actually book you clients.

🚨 Want Sheila’s team to build your funnel, branding, automation, and content for you? Apply now at www.sheilabella.com/apply

#BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #BeautyEntrepreneurs #FaithandBusiness #PermanentMakeupBusiness #BusinessMindset #PMUArtis

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com

// Instagram @realsheilabella | Instagram @CEOglowshow

// YOUTUBE Channel

💖 Want to experience the magic of this community in person? Apply to join our next mastermind at www.sheilabella.com/mastermind