Hosted by Sheila Bella, Founder of Pretty Rich Bosses
Featuring Brenda Hogsett, Founder of SkinTastic & 10x International Award-Winning Esthetician

What if one of the most profitable services in the beauty industry… is the one everyone is too afraid to offer?

In this eye-opening episode recorded live at The Skin Games, Sheila Bella sits down with Brenda Hogsett to talk about an untapped, high-income niche that most beauty professionals are completely overlooking: male intimate waxing.

From safety concerns to professional boundaries to positioning yourself as a premium provider, Brenda breaks down exactly how to confidently offer this service while attracting high-quality clients.

This isn't just about adding a service.
It's about expanding your market, increasing your income, and stepping into authority.

If you've ever wondered how to stand out in a saturated industry… this episode will open your eyes to what's possible.

1. Men's services are an untapped market.
   Most beauty pros are missing out on a highly profitable, underserved niche.

2. Your positioning determines your clientele.
   Presenting yourself professionally attracts higher-quality, respectful clients.

3. Boundaries create safety and confidence.
   Clear disclaimers and expectations protect you and your business.

4. Men are consistent, high-value clients.
   Many return regularly and spend without hesitation.

5. Your tools and technique matter more than you think.
   Using the right products is critical for safety and results in sensitive services.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

//FOR MORE INFO on Brenda Hoggsett visit: @skintastic209

CEO Glow Show
Hosted by Sheila Bella, Founder of Pretty Rich Bosses
Featuring Jennifer Rosenblum, Founder of The Skin Games at (2025 LashCon)

If you've ever thought about competing—but talked yourself out of it… this episode is your sign.

In this live conversation from LashCon, Sheila Bella sits down with Jill and Jennifer, founders of The Skin Games, to break down what really happens when beauty professionals step into competition.

This isn't just about winning trophies.

It's about confidence.
Visibility.
Credibility.
And becoming the kind of artist who can lead, teach, and build something bigger than just a service business.

From shy beginners to brand owners, educators, and industry influencers—this episode reveals why the beauty pros who compete often go on to build the biggest careers.

If you've been playing small, second-guessing yourself, or waiting until you feel "ready"… this conversation will push you to move anyway.

Because courage—not perfection—is what changes everything.

1. Competition builds confidence faster than anything else.
   Putting yourself out there transforms how you see yourself and how others see you.

2. Courage is the common denominator of success.
   The artists who compete are often the ones who go on to build brands, academies, and influence.

3. You don't compete to win—you compete to grow.
   Feedback, skill refinement, and exposure are the real rewards.

4. Credibility increases instantly.
   Even being a finalist or competitor elevates your authority in the eyes of clients.

5. Opportunities come from visibility.
   Competitors often get discovered, recruited, and positioned as leaders in the industry.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

//FOR MORE INFO on The Skin Games check out www.theskingames.com

What if building a business wasn't just about making money… but about becoming the person you were always meant to be?

In this raw and real conversation from the 2026 Skin Games, Sheila Bella sits down with Jullea of California Skincare Supply to talk about the side of entrepreneurship no one prepares you for.

Not the aesthetics.
Not the branding.
Not the highlight reel.

But the identity work.

They unpack how running a business forces you to confront rejection, imposter syndrome, past beliefs, and even childhood wounds—and why that's actually what makes entrepreneurship so powerful.

From building a multi-generational beauty business to leading with confidence, Jullea shares insights on growth, resilience, and staying grounded while scaling.

If you've ever questioned yourself, your path, or your ability to succeed… this episode will shift how you see your journey.

1. Entrepreneurship exposes your internal beliefs.
   Every insecurity, doubt, and past story rises to the surface when you lead a business.

2. Imposter syndrome is part of the process.
   Confidence isn't given—it's built by continuing to show up anyway.

3. You don't have to follow one path in your business.
   Exploring different brands, tools, and strategies creates more opportunity and growth.

4. Connection builds long-term success.
   Treating clients like family creates trust, loyalty, and longevity.

5. Growth requires choosing evolution over comfort.
   You will face moments where you must decide: stay the same or level up.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

//FOLLOW Califonria Skincare Supply @Calskinsupply

What if the breakthrough you've been waiting for… requires you to surrender first?

In this powerful and emotional episode of the CEO Glow Show, Sheila Bella sits down with Kimberly Morfin—former Pretty Rich Bosses student turned industry leader—to talk about what it really takes to grow a beauty business when you feel stuck, unseen, and overwhelmed.

From crying in her suite and barely making rent… to becoming a recognized brow specialist, educator, and expert judge at the Skin Games—Kimberly shares the exact mindset shifts, decisions, and risks that changed everything.

This isn't just about marketing.

It's about faith.
Trust.
Mentorship.
And finally saying YES to the version of you that you know you're meant to become.

If you've ever felt like you're doing everything right but still not getting results… this episode will hit home.

1. Doing more of the same won't create new results.
   Kimberly realized she needed guidance to break through her plateau.

2. Mentorship collapses time.
   Investing in the right support helps you avoid months (or years) of trial and error.

3. Clarity creates confidence.
   Finding her niche in brow mapping changed her visibility and income.

4. Systems create scalability.
   Tracking, refining, and repeating processes builds consistent results and growth.

5. Surrender leads to breakthrough.
   Trusting the process and taking aligned action unlocked her next level.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella

When was the last time you posted something that actually meant something?

Not a template.
Not a trend.
Not a safe, polished, "professional" post.

In this bold and unapologetic episode, Sheila Bella calls out the real reason your content isn't converting—and it has nothing to do with the algorithm.

It's because you're blending in.

If your content looks like everyone else's, sounds like everyone else's, and feels safe… it's invisible.

This episode breaks down why "beige content" is killing your business, how the algorithm actually works, and what it takes to build a brand people feel, follow, and trust.

This is your wake-up call to stop playing it safe, stop hiding behind perfection, and start saying something real.

Because the clients meant for you?
They're not looking for perfect.
They're looking for YOU.

1. Safe content is invisible content.
   If your content could belong to anyone, it connects with no one.

2. The algorithm rewards reaction, not aesthetics.
   Comments, saves, and watch time matter more than pretty graphics.

3. Courage creates connection.
   The content that feels risky to post is what builds trust fastest.

4. You cannot be loved by your people without being disliked by others.
   The "rule of thirds" means some people won't like you—and that's necessary.

5. Your insecurity is often ego in disguise.
   Holding back to protect your image prevents you from serving your audience.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella

What if the only thing holding you back… is you?

In this fun, honest, and deeply relatable episode of the CEO Glow Show, Sheila Bella sits down with award-winning esthetician Tyler Card at the 2026 Skin Games to talk about self-doubt, social media, authenticity, and what it really takes to step into your next level.

From going viral with authentic content to booking out months in advance, Tyler shares how simply being himself changed everything in his business. But behind the growth was anxiety, imposter syndrome, and moments where he almost didn't show up at all.

This episode is your reminder that confidence isn't something you wait for—it's something you build by doing the scary thing anyway.

If you've been overthinking your content, doubting your skills, or playing small in your business… this conversation will hit home.

1. Authenticity builds your brand faster than perfection.
   Being yourself attracts the right clients and creates deeper connections.

2. Your comfort zone is where your growth stops.
   The anxiety you feel is often a sign you need to move forward, not retreat.

3. Social media should feel like you.
   If you don't enjoy your content, it won't connect or convert.

4. You don't need a massive audience—just the right one.
   Quality relationships outperform vanity metrics every time.

5. You are more ready than you think.
   Self-doubt is often the only thing standing between you and your next level.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella

If hearing "it's too expensive" makes you freeze… this episode will change everything.

In this powerful solo training, Sheila Bella breaks down the real reason beauty professionals struggle with sales—and why it's not your pricing, your talent, or even your market.

It's that no one ever taught you how to sell.

In this episode, Sheila walks you through how to confidently handle every objection without sounding pushy, desperate, or salesy. You'll learn how to shift from reacting emotionally to objections to leading clients with certainty, clarity, and authority.

Because objections aren't rejection.
They're requests for certainty.

If you've ever discounted, over-explained, chased clients, or let leads slip away… this episode will give you the exact mindset and language to start closing with confidence.

1. Objections are not rejection—they are requests for certainty.
   Clients are still interested, they just need more clarity to move forward.

2. There are only 3 types of objections: money, trust, and comparison.
   Every objection falls into one of these categories—and all are rooted in fear.

3. Stop pitching—start asking better questions.
   The right questions help clients sell themselves.

4. Discounting trains clients to doubt your value.
   Lowering your price doesn't close the sale—it weakens your authority.

5. Confidence closes more than talent ever will.
   Premium clients respond to certainty, not desperation.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella

What if the only thing standing between you and tripling your income… was thinking like a CEO instead of an artist?

In this powerful episode of the CEO Glow Show, Sheila Bella interviews beauty boss Cristal Stella, a bridal hair and makeup agency owner based in Cancun, who went from $10K months to $30K in just 30 days.

But this was not luck. It was leadership, systems, team investment and CEO energy.

After implementing one major mindset shift inside Pretty Rich Bosses — "Don't be an artist, be a CEO" — everything changed. Cristal stopped working in the business and started working on it. She invested in her team, raised standards, improved compensation, trained her artists, and repositioned herself as a true agency owner.

The results? Cristela tripled her income and is scaling toward 400 weddings a year which earned her the financial freedom to buy a car and move her family into a new home!

If you are stuck at $8K–$12K months and wondering what it takes to break through, this episode is your wake-up call.

1. The shift from artist to CEO unlocks scale.
   Working in your business caps income. Leading your business multiplies it.

2. Investing in your team increases revenue.
   Higher pay, better training, and empowerment create performance.

3. Leadership builds freedom.
   Cristal transitioned from being the main artist to building a strong agency.

4. Belief precedes growth.
   Tripling income starts with believing it's possible.

5. Systems and sales frameworks create predictable results.
   Implementing structure produced immediate returns.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella