Hosted by Sheila Bella, Founder of Pretty Rich Bosses
Featuring Brenda Hogsett, Founder of SkinTastic & 10x International Award-Winning Esthetician

What if one of the most profitable services in the beauty industry… is the one everyone is too afraid to offer?

In this eye-opening episode recorded live at The Skin Games, Sheila Bella sits down with Brenda Hogsett to talk about an untapped, high-income niche that most beauty professionals are completely overlooking: male intimate waxing.

From safety concerns to professional boundaries to positioning yourself as a premium provider, Brenda breaks down exactly how to confidently offer this service while attracting high-quality clients.

This isn't just about adding a service.
It's about expanding your market, increasing your income, and stepping into authority.

If you've ever wondered how to stand out in a saturated industry… this episode will open your eyes to what's possible.

1. Men's services are an untapped market.
   Most beauty pros are missing out on a highly profitable, underserved niche.

2. Your positioning determines your clientele.
   Presenting yourself professionally attracts higher-quality, respectful clients.

3. Boundaries create safety and confidence.
   Clear disclaimers and expectations protect you and your business.

4. Men are consistent, high-value clients.
   Many return regularly and spend without hesitation.

5. Your tools and technique matter more than you think.
   Using the right products is critical for safety and results in sensitive services.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

//FOR MORE INFO on Brenda Hoggsett visit: @skintastic209

CEO Glow Show
Hosted by Sheila Bella, Founder of Pretty Rich Bosses
Featuring Jennifer Rosenblum, Founder of The Skin Games at (2025 LashCon)

If you've ever thought about competing—but talked yourself out of it… this episode is your sign.

In this live conversation from LashCon, Sheila Bella sits down with Jill and Jennifer, founders of The Skin Games, to break down what really happens when beauty professionals step into competition.

This isn't just about winning trophies.

It's about confidence.
Visibility.
Credibility.
And becoming the kind of artist who can lead, teach, and build something bigger than just a service business.

From shy beginners to brand owners, educators, and industry influencers—this episode reveals why the beauty pros who compete often go on to build the biggest careers.

If you've been playing small, second-guessing yourself, or waiting until you feel "ready"… this conversation will push you to move anyway.

Because courage—not perfection—is what changes everything.

1. Competition builds confidence faster than anything else.
   Putting yourself out there transforms how you see yourself and how others see you.

2. Courage is the common denominator of success.
   The artists who compete are often the ones who go on to build brands, academies, and influence.

3. You don't compete to win—you compete to grow.
   Feedback, skill refinement, and exposure are the real rewards.

4. Credibility increases instantly.
   Even being a finalist or competitor elevates your authority in the eyes of clients.

5. Opportunities come from visibility.
   Competitors often get discovered, recruited, and positioned as leaders in the industry.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

//FOR MORE INFO on The Skin Games check out www.theskingames.com

What if building a business wasn't just about making money… but about becoming the person you were always meant to be?

In this raw and real conversation from the 2026 Skin Games, Sheila Bella sits down with Jullea of California Skincare Supply to talk about the side of entrepreneurship no one prepares you for.

Not the aesthetics.
Not the branding.
Not the highlight reel.

But the identity work.

They unpack how running a business forces you to confront rejection, imposter syndrome, past beliefs, and even childhood wounds—and why that's actually what makes entrepreneurship so powerful.

From building a multi-generational beauty business to leading with confidence, Jullea shares insights on growth, resilience, and staying grounded while scaling.

If you've ever questioned yourself, your path, or your ability to succeed… this episode will shift how you see your journey.

1. Entrepreneurship exposes your internal beliefs.
   Every insecurity, doubt, and past story rises to the surface when you lead a business.

2. Imposter syndrome is part of the process.
   Confidence isn't given—it's built by continuing to show up anyway.

3. You don't have to follow one path in your business.
   Exploring different brands, tools, and strategies creates more opportunity and growth.

4. Connection builds long-term success.
   Treating clients like family creates trust, loyalty, and longevity.

5. Growth requires choosing evolution over comfort.
   You will face moments where you must decide: stay the same or level up.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

//FOLLOW Califonria Skincare Supply @Calskinsupply