BrewDog was once the poster child for punk business – cult branding, guerrilla marketing and a loyal army of “equity punks” behind it. So how did a billion‑pound craft beer darling end up as a cautionary tale?

In this episode, Danielle and Simon revisit BrewDog – not just the headlines, but the actual full story. From two mates with a van and a second‑hand brewing kit to global bars, a US expansion and sky‑high valuations, they unpack how the brand rose so fast… and why it all started to unravel.

They dive into:

• How BrewDog used controversy, stunts and storytelling to build a movement
• The power and pitfalls of “equity punks” and crowdfunding your superfans
• The toxic culture allegations and open letter that lifted the lid on life inside the business
• What went wrong financially – from rapid global growth to a risky push into the US
• The role of the founder’s personality: when a strong personal brand becomes the biggest risk
• The deeper questions around growth, ego, and what “success” should really look like

If you’re building a personality‑led brand, scaling a values‑driven business, or just fascinated by how quickly a darling brand can lose its shine, this conversation is packed with lessons – and a bit of beer‑fuelled nostalgia along the way.

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.

Sand sounds harmless. Beachy. Innocent. Something you shake out of your shoes.

Turns out it’s one of the most fought-over resources on the planet.

We get into the world of illegal sand mining, often referred to as the “sand mafia,” and why this unassuming material is the backbone of global construction. After water, sand is the most exploited natural resource on Earth, with around 50 billion tonnes used every year to build our homes, cities, and infrastructure. Which means demand is relentless.

This isn’t just a local issue either. Sand mining is global. From Southeast Asia to Africa and beyond, construction booms fuel extraction at a pace regulation simply can’t match. And because sand feels abundant, it rarely attracts the same scrutiny as oil or minerals.

We unpack why regulation is patchy, why policing it is incredibly difficult, and how something so ordinary became a billion-dollar black market.

A conversation about supply and demand, corruption and consequence, and the uncomfortable truth that even the most basic materials can carry a heavy cost.

Brew in hand. Beaches forever changed.

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.

Facebook changed its name. The internet didn’t change its mind.

We unpack the 2021 rebrand from Meta, when the company tried to pivot from social network giant to metaverse pioneer. New name. New vision. Very shiny presentation. But public trust? Still wobbly.

With 68 percent of users telling YouGov in 2022 that Facebook felt more harmful than beneficial, we ask the obvious question. Can you rebrand your way out of a reputation problem?

We talk about the eye-watering $230 billion market value drop in a single day, the partial recovery through cost cutting and AI investment, and why a new logo doesn’t automatically equal a new narrative. Sometimes it just highlights what hasn’t changed.

We also contrast it with rebrands that actually worked. The kind built on trust, clarity, and a real shift in behaviour rather than a shift in vocabulary.

Because changing your name is easy. Changing how people feel about you? That’s the hard part.

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.

From playing cards in 1889 to plumbers saving princesses on global cinema screens, Nintendo might be the greatest reinvention story in business.

We talk about how Nintendo tried taxis, instant rice, plastic toys and a few glorious flops before landing on video games. The Nintendo Entertainment System, Game Boy, Nintendo 64, Wii and Nintendo Switch didn’t happen by accident. They happened because every failure, from the Virtual Boy to the Wii U, taught them something.

We unpack why playful experimentation beats playing it safe, how human-centric design built one of the richest IP libraries in history, and why the The Super Mario Bros. Movie pulling in $1.36 billion is no coincidence.

A masterclass in failing forward, staying curious, and never being afraid to press reset.

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.

Feeling guilty about your phone upgrade? Your takeaway coffee cup? That parcel that arrived in a box big enough to house a Labrador?

We get into consumer guilt. The kind that makes you side-eye your wardrobe while corporations quietly churn out another billion units of “limited edition” whatever.

We talk about how everyday choices, from phones to fast fashion, plug us into enormous global infrastructure machines built on planned obsolescence. You pay the price at the checkout. The planet pays the rest. And somehow you’re the one left feeling like the villain for needing a new charger.

This isn’t about pretending individual choices don’t matter. It’s about asking why the conversation so often stops there. Why the spotlight sits comfortably on reusable straws while corporate production models carry on largely untouched.

Maybe the story isn’t “you consume too much.” Maybe the story is “we produce too much, too cheaply, too quickly.”

A slightly uncomfortable chat about who really holds responsibility, and why guilt might be pointing in the wrong direction. Brew in hand. Receipts ready!

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.

This one explores what happens when hope, fear, and business blur into something dangerous. With a brew in hand, we unpack the story of Laetrile, also known as amygdalin or vitamin B17, a compound once promoted as a natural cancer cure.

We talk through why early studies created optimism, why results never held up, and how Laetrile was later shown to release cyanide in the body. We look at how misinformation spread, from celebrity endorsements to clinics operating along the US Mexico border, and why desperation makes people vulnerable to certainty that isn’t real.

This is a conversation about more than medicine. It’s about markets built on fear, the cost of unproven treatments, and the very real human consequences, including the story of Paloma Shamirani.

Sobering, uncomfortable, and a reminder of why evidence, accountability, and qualified medical advice matter when the stakes are life and death.

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.

We talk about mining, not the obvious kind with hard hats and diggers, but the kind hiding in plain sight. Phones, electric cars, toothpaste, tech, it all starts in the ground. And over a lifetime, each of us gets through millions of pounds of minerals without ever really noticing.

We dig into the less comfortable side too. Environmental damage, social impact, and what happens when extraction goes wrong, including examples like Rio Tinto and why certain disasters changed the conversation forever.

We keep it moving by looking at what could actually improve things, from urban mining and recycling what we already have, to ethical sourcing and smarter systems that don’t pretend demand can exist without consequence.

It’s quick, eye opening, slightly uncomfortable in places, and guaranteed to make you look at everyday objects very differently next time you pick them up.

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.

We’re turning our attention to the UK fishing industry and asking some uncomfortable but necessary questions about who the system really works for. We talk through the pressure small scale fishers are under, from shrinking quotas and rising costs to competing with vast industrial fleets that operate on a completely different scale.

We rewind to the days when cod was apparently “endless” and how that belief aged about as well as warm milk. Modern fishing practices proved otherwise, and we get into the slightly bonkers reality of discarding unwanted catches, where perfectly good fish are thrown back because the rules say so. Make it make sense.

We also touch on the impact of public awareness campaigns like Fish Fight, how they shifted public conversation, and whether post Brexit policy reform could actually create space for fairer, more sustainable practices.

This chat zooms out to look at solutions too. We explore how better technology could improve transparency, why sustainability isn’t just an environmental issue but an economic one, and how consumer awareness and buying choices can make a real difference to local fishing communities.

It’s a conversation about food, fairness, and the long term cost of short term thinking. Thought provoking, grounded, and perfect listening for anyone who’s ever wondered where their dinner really comes from.

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.