Ever had that quiet voice in your head whispering, “I don’t actually belong here”… even when all the evidence says otherwise?

In this episode, we sit down together with our producer and guest, Dawni Baxter from Beyond the Dawn Digital, to crack open a proper conversation about impostor syndrome. The kind that shows up when you’re doing well, leading teams, making big decisions and still wondering when someone’s going to tap you on the shoulder and say you’ve been found out.

We talk through what impostor syndrome actually is, why it tends to hit high performers the hardest, and the five common ways it shows up. From the perfectionist who never feels it’s enough, to the soloist who feels they have to carry everything alone. Chances are, you’ll hear yourself in more than one.

We also share personal experiences, including moments from leadership and education where almost everyone in the room admitted they felt the same self doubt. It’s far more common than people realise, especially at senior levels, and it’s not a lack of ability. It’s awareness without context.

This episode is honest, reassuring, and grounded in real conversations. It’s about recognising those thoughts for what they are, understanding where they come from, and reminding yourself that feeling like an impostor doesn’t mean you are one.

Grab a brew. You’re very much in good company.

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.