In this insightful episode, Jackson Wightman, founder of Proper Propaganda and author of Tech PR Playbook, joins Daniel Bussius and Peter Daly-Dickson to discuss the power of public relations, crafting compelling brand narratives, and the evolving media landscape.

Jackson shares his unexpected journey into PR, how getting fired from a corporate job pushed him into entrepreneurship, and why storytelling is the secret weapon for businesses looking to connect deeply with their audiences. The conversation covers the biggest mistakes companies make when hiring PR firms, the role of CEO reputation in brand success, and why PR is a long-term game—not a quick-fix marketing tactic.

Jackson also breaks down famous PR successes and disasters, from BP’s botched crisis response to the masterful media strategy behind Donald Trump's election campaign. He discusses the rise of podcasts as a major influence channel, the pitfalls of corporate spin, and how business owners can strategically position themselves for long-term credibility and impact.

This episode is packed with PR wisdom, business strategy insights, and actionable takeaways for entrepreneurs looking to shape their brand narrative, avoid PR pitfalls, and build influence in an ever-changing media landscape.

In this electrifying episode, James Lawrence, better known as the Iron Cowboy, joins Daniel Bussius and Peter Daly-Dickson to share his unbelievable journey of endurance, mental toughness, and resilience. From completing 50 Ironmans in 50 states in 50 days to doubling the feat with 100 consecutive Ironmans, James reveals what it takes to push past limits, silence critics, and embrace the power of perseverance.

James shares a life-altering near-death experience that changed his perspective forever, the mindset shifts that separate the elite from the average, and why entrepreneurs must train like endurance athletes to succeed in business and life. He also dives into the power of self-discipline, overcoming setbacks, and the importance of balancing health, family, and business.

If you’re looking for a masterclass in resilience, motivation, and how to break through your personal barriers, this episode is a must-listen. James’ wisdom on mental toughness, strategic thinking, and personal development will leave you inspired and ready to tackle your next big challenge.

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In this powerful episode, Bob Johnston, entrepreneur and founder of Exec and One Leader, joins Daniel Bussius and Peter Daly-Dickson to discuss navigating crisis, reinventing businesses, and the power of community in leadership.

Bob shares his incredible journey through the events industry, including how COVID-19 wiped out his revenue overnight, forcing him to pivot and build a stronger, more resilient business model. He opens up about the power of human connection in business, the role of vulnerability in leadership, and why AI and technology will never replace authentic relationships.

The conversation also dives into his time as a startup founder, his experience selling a SaaS company, and what he learned from working with venture capitalists, corporate executives, and global entrepreneurs. Bob also reveals how Tony Robbins, marital challenges, and his own health transformation reshaped his priorities.

If you're an entrepreneur, executive, or founder looking for insights on scaling, adapting to change, and building a legacy-driven business, this episode is packed with wisdom, strategies, and hard-earned lessons.

In this thrilling episode, Stephen Campbell, co-founder and CEO of Revamp AI, joins Daniel Bussius and Peter Daly-Dickson to share his entrepreneurial journey, the power of AI-driven personalization, and the mental toll of building a startup.

Stephen recounts his high-stakes pivot on Black Friday, where a last-minute AI-driven email campaign transformed his struggling business overnight. He also shares his Y Combinator experience, revealing the intense pressure, self-sacrifice, and the realization that hustle culture can lead to burnout. The conversation delves into the impact of AI on business and employment, why entrepreneurs must be willing to pivot, and how self-care is just as important as scaling a company.

This episode is a must-listen for founders, tech innovators, and entrepreneurs looking for insights on navigating uncertainty, leveraging AI, and staying mentally resilient in the fast-paced world of startups.

In this gripping interview, legendary mountaineer and humanitarian Daniel Mazur shares his most harrowing near-death experiences on Everest and K2—including real-time rescues of climbers left for dead. As a National Geographic Adventurer of the Year, founder of Summit Climb, and recipient of the Sir Edmund Hillary Mountain Legacy Medal, Daniel reveals the life-or-death mindset required to summit Earth’s deadliest peaks—and how those same principles apply to leadership, entrepreneurship, and purpose-driven living.

Built by Love is the podcast where hosts Daniel Bussius and Peter Daly-Dickson sit down with extraordinary entrepreneurs, trailblazers, and thought leaders to explore how to build a life, business, and legacy people love. Each episode is a deep dive into business, wellness, and family—fueled by stories that inspire and strategies that work.

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New episodes drop weekly with powerful stories and insights to help you build a life and business you love.

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In this electrifying episode, Danny Young—rock drummer, media producer, and former culture lead at Carlings—joins Daniel Bussius and Peter Daly-Dickson to share his incredible journey from touring with legendary rock bands to shaping one of Scandinavia’s most iconic fashion brands.

Danny opens up about his early love for music, how he transitioned from playing drums with Glucifer to spearheading groundbreaking marketing at Carlings, and the power of company culture in building loyalty. He shares wild tour stories, backstage moments with rock legends, and how businesses can create experiences that employees and customers truly love.

From rock and roll to retail innovation, this conversation is packed with energy, humor, and lessons in passion, creativity, and reinvention. Whether you’re an entrepreneur, artist, or brand leader, you’ll walk away with insights on how to build something that lasts—and that people love.

In this compelling episode, Clate Mask, co-founder and former CEO of Keap (Infusionsoft), joins Daniel Bussius and Peter Daly-Dickson to share his entrepreneurial journey, insights on business growth, and the mindset shifts necessary for long-term success. Clate opens up about navigating leadership challenges, scaling past $100 million, and the personal sacrifices required to balance business and life.

He introduces the "Ones and Threes" framework, a proven model for recognizing critical revenue plateaus and adapting people, processes, and products to sustain growth. Clate also dives into his three magic muscles for leadership—accountability, humility, and gratitude—and explains how embracing these principles helped him overcome major setbacks, including being temporarily removed as CEO of his own company.

The conversation also covers Clate’s philosophy on freedom, how entrepreneurs can avoid building a prison around themselves, and the emotional journey of selling Keap to Thryv. Packed with raw lessons, strategic insights, and practical takeaways, this episode is a must-listen for any entrepreneur looking to scale their business without sacrificing their personal life.

In this eye-opening episode, Greg Crabtree, entrepreneur, CPA, and author of Simple Numbers, Straight Talk, Big Profits, joins Daniel Bussius and Peter Daly-Dickson to share game-changing financial strategies for business growth and profitability.

Greg discusses his personal journey, including the challenges of breaking away from the wrong business partnership and redefining his role as an entrepreneur. He dives deep into the biggest financial myths that hold business owners back, why focusing on revenue is a trap, and how businesses can optimize profitability by mastering gross margin and labor efficiency.

The conversation also explores scaling the right way, navigating economic shifts, and how entrepreneurs—not politicians—will shape the future economy. Packed with practical insights, this episode is a must-listen for any business owner looking to make smarter financial decisions, scale strategically, and build long-term success.