In this insightful episode, Jackson Wightman, founder of Proper Propaganda and author of Tech PR Playbook, joins Daniel Bussius and Peter Daly-Dickson to discuss the power of public relations, crafting compelling brand narratives, and the evolving media landscape.

Jackson shares his unexpected journey into PR, how getting fired from a corporate job pushed him into entrepreneurship, and why storytelling is the secret weapon for businesses looking to connect deeply with their audiences. The conversation covers the biggest mistakes companies make when hiring PR firms, the role of CEO reputation in brand success, and why PR is a long-term game—not a quick-fix marketing tactic.

Jackson also breaks down famous PR successes and disasters, from BP’s botched crisis response to the masterful media strategy behind Donald Trump's election campaign. He discusses the rise of podcasts as a major influence channel, the pitfalls of corporate spin, and how business owners can strategically position themselves for long-term credibility and impact.

This episode is packed with PR wisdom, business strategy insights, and actionable takeaways for entrepreneurs looking to shape their brand narrative, avoid PR pitfalls, and build influence in an ever-changing media landscape.

In this electrifying episode, James Lawrence, better known as the Iron Cowboy, joins Daniel Bussius and Peter Daly-Dickson to share his unbelievable journey of endurance, mental toughness, and resilience. From completing 50 Ironmans in 50 states in 50 days to doubling the feat with 100 consecutive Ironmans, James reveals what it takes to push past limits, silence critics, and embrace the power of perseverance.

James shares a life-altering near-death experience that changed his perspective forever, the mindset shifts that separate the elite from the average, and why entrepreneurs must train like endurance athletes to succeed in business and life. He also dives into the power of self-discipline, overcoming setbacks, and the importance of balancing health, family, and business.

If you’re looking for a masterclass in resilience, motivation, and how to break through your personal barriers, this episode is a must-listen. James’ wisdom on mental toughness, strategic thinking, and personal development will leave you inspired and ready to tackle your next big challenge.

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In this powerful episode, Bob Johnston, entrepreneur and founder of Exec and One Leader, joins Daniel Bussius and Peter Daly-Dickson to discuss navigating crisis, reinventing businesses, and the power of community in leadership.

Bob shares his incredible journey through the events industry, including how COVID-19 wiped out his revenue overnight, forcing him to pivot and build a stronger, more resilient business model. He opens up about the power of human connection in business, the role of vulnerability in leadership, and why AI and technology will never replace authentic relationships.

The conversation also dives into his time as a startup founder, his experience selling a SaaS company, and what he learned from working with venture capitalists, corporate executives, and global entrepreneurs. Bob also reveals how Tony Robbins, marital challenges, and his own health transformation reshaped his priorities.

If you're an entrepreneur, executive, or founder looking for insights on scaling, adapting to change, and building a legacy-driven business, this episode is packed with wisdom, strategies, and hard-earned lessons.