• Why I Changed the Name of this Podcast After 700 Episodes (and How You Can Too)
    Nov 4 2025
    After nearly 700 episodes, David Hooper made the bold decision to change this podcast's name. Why he did it, how it impacts his listeners, and what you should consider before a rebrand in this episode of Big Podcast Playbook ... Big Ideas in This Episode Change your name, change your momentumThe grass is greener: podcasters crave noveltyBig mistakes: don't buy your own hypeSunk cost: abandon your old podcast identity?Relentless rebranding: how Shaq forced my handScud Busters ... why trendy names die fastYour audience isn't loyal (they barely notice) Why You Should Listen Why changing your podcast name might be the breakthrough you crave ... discover when to strike for maximum momentum (even if you're 700 episodes in!)The dangerous false hope behind "just one name change" ... and how the real pros use rebrands to seize power and control over their audience (and competition!)The 5-question "naming test" top podcasters use to bulletproof their brand for years—most quit after question #2 (you won't!)How to seduce bored listeners back to your show (without spending a dime or recording a single extra episode)The secret curse of "linear" podcast names and how they trap you in startup mode forever (and what to do about it!)When the thrill is gone: the dirty truth about why most podcasters can't keep up—plus a play to outlast your laziest rivalsA classic "relaunch" play ripped from the WWE's billion-dollar script to conquer confusion and cement listener loyalty for lifeThe hidden power in a boring podcast title—why placing one special letter at the front can rocket you to the top of every directory (and block giants like Shaq)The "asset audit" checklist that reveals all the secret places your old podcast name is still haunting you…and how to erase it for goodThe ruthless mindset shift: how to kill sunk cost perfectionism (and why loyal listeners actually envy the bold who change course)The most overlooked source of seduction in podcasting—how your internal motivation can make your show irresistible in any marketThe glutton's guide to reusing old content—stack your best hits and fool new listeners into binging your "fresh" formatThe step-by-step rollout to ensure your rebrand dominates every directory, email, and feed (miss one, and you'll lose your herd)The forbidden lesson from celebrity podcasts and why blindly chasing their success leads straight to exhaustion and obscurityThe real reason listeners miss name changes for months (even superfans)—and the sneaky, persistent way to implant your new identity in their brains forever Episode Timestamps [00:01:49] Why most podcasters change their show name five or six times—and how it might sabotage your success[00:03:26] The little-known "B at the front" strategy for podcast names and how alphabetical sorting can change your show's fate[00:04:12] Why "big" and "podcast" are the riskiest words to put in your podcast title (and how Shaquille O'Neal almost stole the show)[00:09:16] The brutally honest advice: "Don't stay in a bad relationship with your podcast" (and why sunk cost should never trap you)[00:10:53] The secret story behind WWE's epic rebrand from WWF and what it teaches about perfect timing for change[00:13:40] The cautionary tale of "Big Podcast Daily" ... how a name can attract the wrong audience, and why it pays to ignore downloads[00:25:27] The hilarious "Scud Busters" morning show blunder ... how fleeting trends can ruin your brand for years You want these links ... Subscribe to Big Podcast PlaybookSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program) Click the icon below to listen.
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    33 mins
  • Avoiding Failure Porn and Focusing on Your Authentic Podcast Voice
    Oct 30 2025
    Ever wonder if you should really pay attention to your instincts—or if chasing excitement will only burn you out? David Hooper breaks down the final step to finding your podcasting voice (and what NOT to do with your flaws) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Change your podcast name, ignite listener curiosityExploit your flaws ... but don't overshare your failuresDopamine addiction: how podcasts spiral into extremesMost podcasters sabotage themselves with fake "voice"Data-driven shows: fun-killers or growth hacks?Show up relentlessly; earn envy, respect, loyaltyReady to commit? Podcasting tests your willpower Why You Should Listen The dirty little secret behind finding your podcasting "voice" (most podcasters never figure this out)Why obsessing over your own flaws will make you irresistible ... or ignite envy in rivals who wish they had your vulnerabilityThe simple introspection hack that exposes what actually excites, repels, and thrills you (so you can binge-feed your audience's gluttony for authenticity)The ironclad way to tell if you should show off your skeletons … or bury them foreverHow to use "failure porn" to command eyeballs (but why it's a trap for the lazy weaklings of the podcasting world)Trusting your instincts: the power move that gives you complete control, even when your numbers say you shouldn'tWhy chasing dopamine spikes is a recipe for podcast mediocrity ... plus what to do instead if you crave influence and powerThe subtle distinction most podcasters miss between talking about who you were … and showing off who you are NOW (envy alert: this is how the pros do it)The truth about voicing your private conversations ... what if "the real you" threatens to sabotage your own growth?The notorious "two camps" podcaster dilemma: Are you a cold-blooded stat-watcher or a gut-driven visionary?How to build a cult-like audience that spreads your message for you—all while making your critics drool with jealousyThe ultimate litmus test for podcaster success ... are you brave enough to set boundaries and define your own rules?Why the raw agony of being ignored is your secret weapon for outlasting every wannabe who gives up too soonHow to plan five years ahead and engineer a binge-worthy empire people lust after… starting from today's episodeThe mystique of rebranding after 700+ episodes: What you can steal from a master podcaster's bold move (and why it might set you free) Episode Timestamps [00:00] Meet the new podcast ... same as the old podcast? Why David switched names after 700+ episodes![00:01] "People don't care about your flaws." Why showcasing your failures might actually hurt your podcast.[00:01:49] The shocking truth about "failure porn" ... why stories of hitting rock bottom get clicks, but may destroy your message.[00:02:33] When paying attention to yourself backfires ... what happens if you listen to your past, not your future?[00:03:17] Are you trapped by the dopamine hit? The dark side of chasing listeners using extreme stories.[00:04:27] The #1 question every podcaster must ask: could you commit to your show for three years (or even five)?[00:05:32] How showing up again and again builds respect and finds your true audience, even if you're not a household name. You want these links ... Subscribe to Big Podcast PlaybookSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program) Click the icon below to listen.
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    7 mins
  • How to Avoid Copycat Podcasting
    Oct 28 2025
    Should you copy what other successful podcasters do, or blaze your own trail—and does paying attention to others really help you find your unique voice? David breaks it down in this episode of Build a Big Podcast ... Big Ideas in This Episode How “pay attention to others” triggers creative envyIgnore the rules ... why breaking them brings powerDon’t copy Rogan: fame’s unfair advantage exposedSecret signal: Why listeners follow the herdThe hidden danger of “famous microphone” obsessionSeduced by conversation: media events as social statusElevate your voice by understanding audience desires Why You Should Listen The hidden shortcut top podcasters use to “find their voice” and leave silent competitors choking in the dustWhy copying what celebrity podcasters do kills your growth ... and a trick for using their moves to your advantageHow to piggyback on what the world’s already obsessed with so your podcast instantly commands attentionThe dirty little secret about the “status quo” nobody tells podcasters ... and how ignoring it lets you break out of obscurityThe simple listening habit that quietly separates six-figure hosts from the wannabes scrambling for scrapsWhy blindly imitating best practices from the radio elite could sabotage your show ... unless you spot this ONE glaring flawThe jaw-dropping mic blunder major TV hosts make ... and how fixing it gives you the irresistible sound of authorityHow to “read the crowd” like a showbiz king, so your episodes tap into the primal urges listeners can’t resistThe TRUTH about why people listen to Joe Rogan ... and how to lure their audience without selling your soulHow to tap into the envy and herd mentality swirling around trending topics ... and ride it to effortless downloadsThe sneaky marketing tactic to find out exactly what the world wants (and shove your podcast to the front of the line)Why listening to conversation leaders is your backdoor to mass influence (and how to worm your way into the talk of the town)The shocking reason great podcasts fail to get noticed ... and what you must do differently, starting todayHow to spot whether a “pro” podcaster is faking it (and the secret power move that makes you bulletproof)The power play for turning casual listeners into die-hard fans who’ll gladly spend money to enter your world Episode Timestamps [00:01:14] Why paying attention to others might be overrated ... and David’s challenge to the status quo for podcasters[00:02:12] The surprising truth about what it really takes to “speak to the world” through your podcast[00:03:03] The ESPN sports channel mic mistake: How broadcast pros get it totally wrong (and what podcasters can learn)[00:03:34] Why copying famous podcasters’ techniques could hurt you ... instead of help you[00:04:22] The hidden advantage of reality TV and traditional media for creators (and what you can do if you don’t have it)[00:05:12] The real reason people join trends even when the content doesn’t interest them[00:05:31] Why “Atlas Shrugged” is a masterclass in conversational marketing (despite its flaws) You want these links ... Subscribe to Big Podcast PlaybookSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program)
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    7 mins
  • How Podcasters Can Level Up Fast
    Oct 27 2025
    Why simply practicing your podcast isn't enough and how the right kind of focused practice will actually help you find your authentic voice in this episode of Build a Big Podcast ... Big Ideas in This Episode Are you brave enough to speak your fears?Use your flaws ... listeners secretly envy authenticityIgnore podcasting "rules" and seize controlPractice isn't enough ... "perfect practice" breeds powerCreative limits spark unexpected, lust-worthy brillianceContent isn't king ... exceptional content wins greedMake every episode art, not just "more" Why You Should Listen The powerful reason why "perfect practice" beats aimless repetition ... and how 99% of podcasters waste time spinning their wheelsWhy copying "content kings" guarantees mediocrity ... steal this twist to finally stand outThe secret artists use to force creativity (and how it can weaponize your podcast voice)How imposing strict limitations on yourself actually makes you more original … and magneticThe simple mental move for lazy improvement—use it and bury your competitionWhat podcasting "rules" to ignore … and which ones to master so you can break them with confidenceThe musician's mind trick that will have listeners envying your unique soundHow boring practice sessions keep you broke ... and the stealth tactic for transforming every recording into goldThe hidden danger of "just letting the tape roll" (It's killing your growth ... and here's what to do instead)How the world's most-played song proves not all content is created equal ... and how to hijack this secret for yourselfThe "Sausage Factory" routine that breeds fast confidence and control behind the micWhat pro musicians know about switching instruments that podcasters MUST steal to stay aheadHow to force yourself into creating your most addictive content ever ... without working harderThe dirty little reason why most branded shows are forgettable … and how to instantly fix yoursThe ultimate power move: Practice with a greedy goal in mind ... and watch your voice (and audience) grow ravenous Episode Timestamps [00:00:19] Speak what you're scared to speak: The advice that could help you unlock your true podcasting voice ... and why David partially disagrees.[00:01:01] Why "practice makes perfect" is a myth (and what kind of practice actually works for podcasters).[00:01:58] The strange songwriting trick musicians use to spark creativity ... and how podcast hosts can steal it to find their voice.[00:02:46] Want to get creative? The power of setting bizarre limitations on yourself (and why breaking the rules isn't always the answer).[00:03:41] "Content is king." Or is it? The harsh truth about why not all podcasts ... or content—are equal.[00:04:11] The tale of "Happy Birthday": Why writing more podcasts is not enough to find lasting success.[00:05:16] Inside the "sausage factory" ... David's daily, unfiltered practice routine that reveals the real way great hosts get better. You want these links ... Subscribe to Big Podcast PlaybookSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program) Click the icon below to listen.
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    7 mins
  • Podcasting Rules: When to Break Them and When to Follow
    Oct 26 2025
    Should you break podcasting rules or learn them first? David dives into how knowing the rules helps you find your voice and when it's time to break them in this episode of Build a Big Podcast ... Big Ideas in This Episode Change your podcast name—power move or mistake?Break podcasting rules and dominate your nichePodcast what scares you—your audience craves itLeverage your darkest flaws for listener loyaltyStand out: ignore “safe” advice, dominate mindsHit podcast fame: don’t chase creativity, chase impactListeners expect structure—defy it, but beware crashes Why You Should Listen How breaking the rules of podcasting can make you irresistible to listeners (and when it backfires spectacularly)The forbidden secret: why the best podcasters podcast what terrifies them ... could this unlock cult-like loyalty?The lazy podcaster’s shortcut to standing out: no effort, only gutsWhy showcasing your flaws can trigger envy and magnetize influence. They’ll wish they had your courage!The greedy way to leverage your weirdest experiences for massive audience growth (even if you've “failed” before)The all-powerful “ignore the rules” mindset—how rule-breakers seduce listeners and scare rivalsHow to wield creative control and make your show legendary (no permission needed)What to do when the experts say “don’t” and why following your own playbook can make you unstoppableThe true reason people expect structure (intro, meat, conclusion) and how to use it to hypnotize their earsPower move: switch your podcast’s name after 700 episodes, and make listeners lust after what’s nextThe gluttonous method to feed your show with controversy … while your competition plays it safeHow to stun the podcast world by rewriting the rules on-air leaving listeners hooked and begging for moreWhy shattering expectations instantly gives you the upper hand and why control freaks envy your freedomWhat the music industry taught about “hits” that top podcasters steal to stay filthy richThe golden opportunity to break rules ONLY when you know them ... how ignorance turns into profit for the truly cunning Episode Timestamps [00:01:32] Ignore the rules. There are none? Provocative advice for finding your podcasting voice.[00:02:01] Why breaking podcasting “rules” can cost you listeners (and how to do it thoughtfully).[00:02:45] The real reason audiences expect a beginning, middle, and end in every episode revealed![00:03:08] “I’m the most creative person you’ve ever met” ... the story of a songwriter who learned a hard lesson about creativity vs. connection.[00:03:20] The surprising ‘rules’ for hit-making: creativity alone isn’t enough if you can’t perform and get along![00:03:48] Is changing your podcast’s name after 700 episodes a bold move or a mistake? David reveals his reasoning.[00:04:32] “Don’t ignore rules. Know them. Choose to break them.” ... David Hooper’s controversial take on podcasting success. You want these links ... Subscribe to Big Podcast PlaybookSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program)
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    5 mins
  • Should You Copy or Innovate?
    Oct 8 2025
    Should you try to stand out or fit in—and can you do both at once? David shares how bringing your own voice and experience to podcasting is the real key to being noticed (without reinventing the wheel) in this episode of Build a Big Podcast ... Big Ideas in This Episode Stand out: fitting in feeds your podcast's deathBreaking rules? Learn them first, then rebelMention your scars, but don't parade themYour podcast voice: envy-worthy or echo chamber?Copy the crowd?Producer or star? Control your on-mic destinyFlaunt your skills quietly—power is subtle Why You Should Listen The strange power of standing out—even if you're secretly terrified of being in the spotlightHow to reap the rewards of success without ever going on camera (let your voice do the work)The single broadcasting mistake keeping you shouting into the void—and how to rise above the crowdWhy "fitting in" could be strangling your podcast's influence ... and the simple way to break freeThe forbidden shortcut: Skip years of trial and error by hijacking proven podcasting best practicesHow exposing a tiny flaw (not a trainwreck) makes listeners addicted to your showThe overlooked law that lets average podcasters appear like industry "giants"Why trying to be the opposite of everyone else is a sucker's trap ... here's what to do insteadThe sad but true reason most wild innovators crash and burn (and how you can win by playing it smarter)The subtle art of "copying and twisting" ... how to profit by borrowing and bending what already worksHow a musician's dirty secret can explode your audience size and keep you in controlWhy some podcasts get showered with fame while others languish ... unseen and unlovedThe little-known move podcast pros use to engineer unforgettable interviews (even before hitting record)How to use envy and authority to magnetize high-value listeners (without looking desperate)The real way to get noticed—without bragging, oversharing, or burning yourself out on social media Episode Timestamps [00:00] Have you ever seen a Prius with a "drill baby, drill" bumper sticker? Why David Hooper relates to contradictory identities—and what that reveals about podcasting.[00:01:16] "We're raised to fit in with the crowd…" The bold argument for standing out as a podcaster—and why doing things your own way can be a double-edged sword.[00:02:35] The music industry myth: Why "not doing what everybody else is doing" could actually backfire in podcasting (and what tuning guitars has to do with your podcast).[00:04:24] Should you break all the podcasting rules? The surprising truth about best practices and why copying others might be your secret weapon.[00:04:48] The controversial debate: Are pre-interviews for guests a waste of time, or the key to a better show? David reveals what thousands of episodes have taught him.[00:06:37] From producing 200+ audiobooks to pioneering web audio before Spotify—how David's unique background shapes his podcasting voice (and why it matters for you).[00:07:41] The Tesla and the Rolex: Why you don't need to "showcase" your unique value, and what really makes you stand out to your audience. You want these links ... Subscribe to Build a Big PodcastSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program) Click the icon below to listen.
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    9 mins
  • Oversharing Flaws and Failure Porn
    Oct 5 2025
    Should you highlight your flaws to stand out, or does "failure porn" turn listeners off? David breaks down the difference and reveals what really makes your podcast matter in this episode of Build a Big Podcast ... Big Ideas in This Episode Why "perfect" podcasts bore people ... and how to stopOversharing your flaws? It's failure pornListeners crave authenticity, not your confessionsYour podcast: church, cult, or community?Podcast hosts: main character or just a guide?Master relatability without wallowing in miseryIs it about you or your listeners' desires? Why You Should Listen Why "oversharing" could be killing your podcast's credibility ... and what to do insteadThe one flaw top creators secretly use to make listeners hang on every wordHow to seduce your audience's attention by being "rough around the edges" ... and why perfection could be costing you downloadsWhen sharing your biggest weaknesses can backfire ... and turn your show into a punchlineThe dirty secret behind "failure porn"—are you accidentally making your podcast all about YOU?How to channel the envy of your audience into podcast growth (without being shameless)The subtle art of imperfection: use it to sound more authentic—and get listeners to trust youThe difference between being relatable and wallowing in self-pity (most hosts get this dead wrong)The juggler's trick for making your podcast more addictive (miss this and your episodes sound robotic)Why listeners crave "real" podcasts—but will tune out if you keep dropping the ballUnlock the gluttony for drama: how to sprinkle "dirt" into your show to keep them coming backGain power over your competition by knowing exactly which flaws to reveal—and which to buryAre you suffering from Main Character Syndrome? Discover the truth about who your podcast should really be aboutThe path to podcast riches: why focusing on the present (not your past pains) convinces listeners (and sponsors) to pay upThe lazy podcaster's guide to building a show that people miss when you're gone (and beg for more) Episode Timestamps [00:01:40] Should you really showcase your flaws as a podcaster ... or is that terrible advice?[00:02:24] The danger of "failure porn": Why oversharing might be killing your credibility[00:03:18] What evangelical church testimonies teach us about content creation (and the real reason people fixate on flaws)[00:03:59] "We've all got a church" ... How the 'Church of Big Podcast' uses relatable flaws to build trust and loyalty[00:04:36] Are you making your podcast about you or your audience? The "main character syndrome" mistake even pro podcasters make[00:05:51] What juggling can teach you about podcast authenticity—and when dropping the ball just turns listeners off[00:06:17] The secret line between being "real" and being boring: Why perfect podcasts are forgettable but flawed ones are sticky You want these links ... Subscribe to Build a Big PodcastSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program) Click the icon below to listen.
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    7 mins
  • Leveraging Your Story: Podcast Marketing Through Personal Experience
    Sep 12 2025
    Your unique life experiences are the secret weapon to making a podcast that truly stands out—how to leverage them and why it matters in this episode of Build a Big Podcast ... Big Ideas in This Episode Leverage your life—no one else has your storyScared to share? That's your secret weapon ... maybeDon't fake authority—audiences crave "been there" truthOutshine AI: machines copy, you live the storyTurn failures and weird jobs into podcast goldCombine life lessons with your topic Why You Should Listen The dirty little secret behind broadcasting from a "tricked out closet"—and why million-dollar studios are just making you jealous.Why podcasters with less gear (and less cash) can dominate the industry anyway.The simple question that turns your most embarrassing or painful experience into podcasting gold—even if nobody else dares talk about it.The "been there, done that" edge: how living through hell gives your voice the one thing AI never can.The unspoken reason your podcast is bland—and how to inject an addictive dose of you that can't be copied or replaced.How to ruthlessly milk your unique life story so listeners are hooked, loyal, and can't stop binging your episodes.The shocking advantage of starting late in life (one podcaster did it at 69 and is crushing all the young guns).Outperform the experts: Why mixing skills from two totally different careers can make your podcast impossibly irresistible.How to turn failed marriages, dead-end jobs, and humiliating moments into podcast episodes that listeners crave.The fatal mistake most podcasters make when sharing "failures"—and how to do it in a way that boosts your credibility and power.The one thing AI and imitators can never steal from you (unless you let them).Want cult-like loyalty? Here's how bringing real-life scars and battle stories into your show gives you ultimate control over the audience.Why "broadcast voices" and tech tricks are turning your competitors into background noise—and what to do instead.How to piggyback off Nashville's music scene secrets (even if you've never touched an instrument) to make your show the epicenter of your niche.Steal this "edge-pushing" move to make your next episode impossible to forget—and impossible for competitors to rip off. Episode Timestamps [01:43] Why fancy equipment won't make your podcast stand out—and what actually does[02:44] Growing up in a high-tech 1980s high school studio—what it taught me about making standout audio[03:59] The unbeatable advantage you have over every other podcaster (hint: no one's experiences match yours)[04:37] Why a 69-year-old podcaster refused to hire help—and how it skyrocketed her authenticity[05:59] How connecting musician struggles to podcasting creates instant chemistry and trust[07:09] My challenge: Combine your most unexpected life experience with your podcast topic to make something nobody can copy[08:33] The real difference between you and AI—why your lived data is your secret weapon You want these links ... Subscribe to Build a Big PodcastSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program) Click the icon below to listen.
    Show More Show Less
    11 mins