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Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

By: David Hooper
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 Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting) [Cloned]Big Podcast Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Why I Changed the Name of this Podcast After 700 Episodes (and How You Can Too)

    Why I Changed the Name of this Podcast After 700 Episodes (and How You Can Too)
    Nov 4 2025
    After nearly 700 episodes, David Hooper made the bold decision to change this podcast's name. Why he did it, how it impacts his listeners, and what you should consider before a rebrand in this episode of Big Podcast Playbook ... Big Ideas in This Episode Change your name, change your momentumThe grass is greener: podcasters crave noveltyBig mistakes: don't buy your own hypeSunk cost: abandon your old podcast identity?Relentless rebranding: how Shaq forced my handScud Busters ... why trendy names die fastYour audience isn't loyal (they barely notice) Why You Should Listen Why changing your podcast name might be the breakthrough you crave ... discover when to strike for maximum momentum (even if you're 700 episodes in!)The dangerous false hope behind "just one name change" ... and how the real pros use rebrands to seize power and control over their audience (and competition!)The 5-question "naming test" top podcasters use to bulletproof their brand for years—most quit after question #2 (you won't!)How to seduce bored listeners back to your show (without spending a dime or recording a single extra episode)The secret curse of "linear" podcast names and how they trap you in startup mode forever (and what to do about it!)When the thrill is gone: the dirty truth about why most podcasters can't keep up—plus a play to outlast your laziest rivalsA classic "relaunch" play ripped from the WWE's billion-dollar script to conquer confusion and cement listener loyalty for lifeThe hidden power in a boring podcast title—why placing one special letter at the front can rocket you to the top of every directory (and block giants like Shaq)The "asset audit" checklist that reveals all the secret places your old podcast name is still haunting you…and how to erase it for goodThe ruthless mindset shift: how to kill sunk cost perfectionism (and why loyal listeners actually envy the bold who change course)The most overlooked source of seduction in podcasting—how your internal motivation can make your show irresistible in any marketThe glutton's guide to reusing old content—stack your best hits and fool new listeners into binging your "fresh" formatThe step-by-step rollout to ensure your rebrand dominates every directory, email, and feed (miss one, and you'll lose your herd)The forbidden lesson from celebrity podcasts and why blindly chasing their success leads straight to exhaustion and obscurityThe real reason listeners miss name changes for months (even superfans)—and the sneaky, persistent way to implant your new identity in their brains forever Episode Timestamps [00:01:49] Why most podcasters change their show name five or six times—and how it might sabotage your success[00:03:26] The little-known "B at the front" strategy for podcast names and how alphabetical sorting can change your show's fate[00:04:12] Why "big" and "podcast" are the riskiest words to put in your podcast title (and how Shaquille O'Neal almost stole the show)[00:09:16] The brutally honest advice: "Don't stay in a bad relationship with your podcast" (and why sunk cost should never trap you)[00:10:53] The secret story behind WWE's epic rebrand from WWF and what it teaches about perfect timing for change[00:13:40] The cautionary tale of "Big Podcast Daily" ... how a name can attract the wrong audience, and why it pays to ignore downloads[00:25:27] The hilarious "Scud Busters" morning show blunder ... how fleeting trends can ruin your brand for years You want these links ... Subscribe to Big Podcast PlaybookSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program) Click the icon below to listen.
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    33 mins
  • Avoiding Failure Porn and Focusing on Your Authentic Podcast Voice

    Avoiding Failure Porn and Focusing on Your Authentic Podcast Voice
    Oct 30 2025
    Ever wonder if you should really pay attention to your instincts—or if chasing excitement will only burn you out? David Hooper breaks down the final step to finding your podcasting voice (and what NOT to do with your flaws) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Change your podcast name, ignite listener curiosityExploit your flaws ... but don't overshare your failuresDopamine addiction: how podcasts spiral into extremesMost podcasters sabotage themselves with fake "voice"Data-driven shows: fun-killers or growth hacks?Show up relentlessly; earn envy, respect, loyaltyReady to commit? Podcasting tests your willpower Why You Should Listen The dirty little secret behind finding your podcasting "voice" (most podcasters never figure this out)Why obsessing over your own flaws will make you irresistible ... or ignite envy in rivals who wish they had your vulnerabilityThe simple introspection hack that exposes what actually excites, repels, and thrills you (so you can binge-feed your audience's gluttony for authenticity)The ironclad way to tell if you should show off your skeletons … or bury them foreverHow to use "failure porn" to command eyeballs (but why it's a trap for the lazy weaklings of the podcasting world)Trusting your instincts: the power move that gives you complete control, even when your numbers say you shouldn'tWhy chasing dopamine spikes is a recipe for podcast mediocrity ... plus what to do instead if you crave influence and powerThe subtle distinction most podcasters miss between talking about who you were … and showing off who you are NOW (envy alert: this is how the pros do it)The truth about voicing your private conversations ... what if "the real you" threatens to sabotage your own growth?The notorious "two camps" podcaster dilemma: Are you a cold-blooded stat-watcher or a gut-driven visionary?How to build a cult-like audience that spreads your message for you—all while making your critics drool with jealousyThe ultimate litmus test for podcaster success ... are you brave enough to set boundaries and define your own rules?Why the raw agony of being ignored is your secret weapon for outlasting every wannabe who gives up too soonHow to plan five years ahead and engineer a binge-worthy empire people lust after… starting from today's episodeThe mystique of rebranding after 700+ episodes: What you can steal from a master podcaster's bold move (and why it might set you free) Episode Timestamps [00:00] Meet the new podcast ... same as the old podcast? Why David switched names after 700+ episodes![00:01] "People don't care about your flaws." Why showcasing your failures might actually hurt your podcast.[00:01:49] The shocking truth about "failure porn" ... why stories of hitting rock bottom get clicks, but may destroy your message.[00:02:33] When paying attention to yourself backfires ... what happens if you listen to your past, not your future?[00:03:17] Are you trapped by the dopamine hit? The dark side of chasing listeners using extreme stories.[00:04:27] The #1 question every podcaster must ask: could you commit to your show for three years (or even five)?[00:05:32] How showing up again and again builds respect and finds your true audience, even if you're not a household name. You want these links ... Subscribe to Big Podcast PlaybookSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program) Click the icon below to listen.
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    7 mins
  • How to Avoid Copycat Podcasting

    How to Avoid Copycat Podcasting
    Oct 28 2025
    Should you copy what other successful podcasters do, or blaze your own trail—and does paying attention to others really help you find your unique voice? David breaks it down in this episode of Build a Big Podcast ... Big Ideas in This Episode How “pay attention to others” triggers creative envyIgnore the rules ... why breaking them brings powerDon’t copy Rogan: fame’s unfair advantage exposedSecret signal: Why listeners follow the herdThe hidden danger of “famous microphone” obsessionSeduced by conversation: media events as social statusElevate your voice by understanding audience desires Why You Should Listen The hidden shortcut top podcasters use to “find their voice” and leave silent competitors choking in the dustWhy copying what celebrity podcasters do kills your growth ... and a trick for using their moves to your advantageHow to piggyback on what the world’s already obsessed with so your podcast instantly commands attentionThe dirty little secret about the “status quo” nobody tells podcasters ... and how ignoring it lets you break out of obscurityThe simple listening habit that quietly separates six-figure hosts from the wannabes scrambling for scrapsWhy blindly imitating best practices from the radio elite could sabotage your show ... unless you spot this ONE glaring flawThe jaw-dropping mic blunder major TV hosts make ... and how fixing it gives you the irresistible sound of authorityHow to “read the crowd” like a showbiz king, so your episodes tap into the primal urges listeners can’t resistThe TRUTH about why people listen to Joe Rogan ... and how to lure their audience without selling your soulHow to tap into the envy and herd mentality swirling around trending topics ... and ride it to effortless downloadsThe sneaky marketing tactic to find out exactly what the world wants (and shove your podcast to the front of the line)Why listening to conversation leaders is your backdoor to mass influence (and how to worm your way into the talk of the town)The shocking reason great podcasts fail to get noticed ... and what you must do differently, starting todayHow to spot whether a “pro” podcaster is faking it (and the secret power move that makes you bulletproof)The power play for turning casual listeners into die-hard fans who’ll gladly spend money to enter your world Episode Timestamps [00:01:14] Why paying attention to others might be overrated ... and David’s challenge to the status quo for podcasters[00:02:12] The surprising truth about what it really takes to “speak to the world” through your podcast[00:03:03] The ESPN sports channel mic mistake: How broadcast pros get it totally wrong (and what podcasters can learn)[00:03:34] Why copying famous podcasters’ techniques could hurt you ... instead of help you[00:04:22] The hidden advantage of reality TV and traditional media for creators (and what you can do if you don’t have it)[00:05:12] The real reason people join trends even when the content doesn’t interest them[00:05:31] Why “Atlas Shrugged” is a masterclass in conversational marketing (despite its flaws) You want these links ... Subscribe to Big Podcast PlaybookSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program)
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    7 mins
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