As business owners, we are brave.
We are gritty.
We are the ones who raise our hands and say, “Hey, I’ll be the one to lead. I’ll open the storefront. I’ll be the one who takes the risk.”

But… we don’t do any of this alone.

We have:

• the mentors who guide us
• the tools that keep us organized
• the experts we trust
• the partners who cheer us on
• and the small business community that keeps the flame lit

I wanted to pause in this week of gratitude and say out loud what we all know is true:

We are only able to serve, share, and show up because others pour into us.

And that’s exactly why I’m sharing my Tools I Love list today.

Not because I get a small referral bonus, but because when something WORKS…when something makes our life easier…when something saves us time, money, or emotional bandwidth…

We SHARE it.
Because that’s what good friends do.
We share the recipe.
We share the shortcut.
We share the wisdom.

Enjoy this episode and make sure you check out the referral page of my website to grab the all year long deals that they offer!

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
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In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

Feeling stuck on how to market your business without spending a dime?

In this episode, Melissa shares a brilliant (and completely free) marketing idea from a local therapist who turned her passion for walk-and-talk therapy into a 260-person community event — and a brand visibility dream.

We’ll unpack:
✨ What made this event so effective (and how it cost almost nothing)
✨ How to find your version of “the walking club” in your business
✨ Why authentic connection beats clever ads every time
✨ Creative, low-cost community outreach ideas for studios and local businesses

PLUS — Melissa shares two no-brainer Black Friday offers designed to help you finish 2025 strong and set yourself up for your best year yet.

Because visibility doesn’t have to cost a fortune — sometimes, it just takes one creative idea.

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

We all know your Google Business Profile helps attract clients—but what if it could help you hire your next dream team member too?

In this episode, Melissa shares a real-life story from her studio: when two teachers left mid-season, the perfect new hire walked through her doors… thanks to her optimized Google Business Profile.

Tune in to learn:
✨ Why consistency on your GBP matters (even when you’re not “actively” marketing)
✨ How visibility attracts not just clients, but like-minded team members
✨ Why strong leadership and great marketing are deeply connected
✨ The mindset shift that keeps you calm when life—and business—throws a curveball

Plus, Melissa shares details about her upcoming in-person Google Business Profile Workshop, where you can optimize your own profile and get hands-on help!

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

A five-hour drive. A state tournament. A parking lot full of parents waiting to hug their crying teenagers.
And a moment with my son that completely unraveled me.

Today’s episode isn’t just a story about soccer — it’s a story about business, resilience, support, and why you absolutely cannot build a meaningful life or business alone.

Inside, I share:
• The emotional moment that stopped me in my tracks
• Why empathy matters more than achievement
• The real reason entrepreneurs burn out (hint: isolation)
• What every business owner needs but rarely asks for
• Why masterminds and safe circles dramatically change your growth
• And how to stop white-knuckling your way through the hard seasons

If you’ve been feeling tired, overwhelmed, or like you’re carrying your business on your own shoulders… this episode is a warm blanket, a deep breath, and a gentle nudge toward the support you deserve.

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

It’s that time again—Black Friday season.
But before you start slashing prices or running last year’s promo, let’s pause.

In this episode, I’m pulling back the curtain on how I went from a desperate Black Friday sale in 2020 to a strategic, community-focused tradition that drives real results—without discounting my worth.

We’ll talk about:
✨ How to identify your best offers (and when not to discount)
✨ Creative ways to collaborate locally and drive visibility
✨ Building long-term loyalty instead of one-day deals

Plus, I’m re-releasing my fan-favorite “Slay Your Black Friday” episode to help you put your strategy into action.

Let’s make this year’s sale your most aligned—and profitable—yet.

It’s here – my most popular episode of the year! 🎉 Ready to map out your best weekend of 2025?

As brick-and-mortar business owners, we have an incredible opportunity to shine – especially during the Holidays. While big box stores focus on quantity, we deliver the kind of personal service they just can’t match. And if you’re the go-to spot in town because of you're excellent SEO, Black Friday becomes your moment to stand out.

In this episode, I’m diving into why I believe 2025 could be your best Black Friday yet. I’ll walk you through my proven framework, from structuring irresistible deals and pricing strategy to long-term wins and creating those magical touchpoints that turn browsers into buyers. Plus, I’m sharing key lessons I’ve learned from running this event over the past five years.

Let’s design an epic Black Friday that puts some serious jingle in your pocket and sets you up to finish 2025 on a high note. ✨

Oh, and don’t miss the free download of my exact template that added an extra $5K to my business – and how I’m using it this year for even bigger results!

Key take aways:
1. Why are you doing a Black Friday Event
2. Strategy in products and pricing
3. Who are you really competing with
4. How to make your black friday event SEO savvy
5. The timeline of your marketing efforts
6. What can you expect

Grab it here: https://www.msmelissarose.com/blackfriday

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

What if the reason your studio isn’t as profitable as it could be… isn’t because of enrollment or marketing—but because of a few simple accounting mistakes you don’t even know you’re making?

This week I’m joined by Paul Roch, CFO, CPA, and founder of Roch Accounting Services, who specializes in helping studio owners and fitness entrepreneurs finally pay themselves what they deserve.

In this episode, we dig into:
💸 The biggest financial mistakes studio owners make (and how to fix them)
⚖️ Why mixing personal and business accounts is more common—and costly—than you think
🎟 The surprising truth about treating gift cards and class passes as revenue
📊 How to actually calculate your true marketing costs—and why this number changes everything

Paul breaks it all down in plain English and even shares a powerful resource: his free video, “Understanding Your Fitness Business Finances.” Grab it in the show notes, then go listen—your future self will thank you.

rochaccountingservices.com
Email: paul@rochaccountingservices.com
IG: @paulrochfitbiz
FB: https://www.facebook.com/paul.roch.16
LinkedIN: https://www.linkedin.com/in/paul-roch-cpa-1b758b84/

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, One on One Coaching, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

As business owners, we’re taught to excel. We’re taught to lead well. We’re given the books, the assessments, the coaches, and the tools to reach success. But then one day you stop and wonder—is this it? Is this really what success feels like? Because instead of fulfillment, you feel exhausted, disconnected, and maybe even a little lost.

That’s where today’s guest comes in.

Mel McSherry is an international business and life guide who uses Human Design to help inspired but overwhelmed entrepreneurs realign with their strengths, honor their lives, and become the architects of their own success. With her spiritual gifts and 15+ years of business-building experience, she blends Human Design with traditional business strategy to slash stress and help entrepreneurs create profit every day—mentally, emotionally, and financially.

Get ready for a conversation that’s going to challenge how you define success, and maybe, just maybe, help you feel more at home in your own life and business.

A little bit about Mel: As an international business and life guide, Mel McSherry helps inspired but overwhelmed
entrepreneurs honor their lives and become the architects of their own success. Mel uses their
spiritual gifts and their 15+ years of business-building experience to slash entrepreneurs’ stress
and bring their success to life! By merging Human Design with traditional business development
tools, Mel coaches others on how to connect with what they want and implement their strengths
and strategies to be profitable every day - mentally, emotionally, and financially.

LinkedIn- https://www.linkedin.com/in/melmcsherry/
Instagram- https://www.instagram.com/mel_mcsherry
Website- https://www.melmcsherry.com

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

Ever feel like you’re doing all the things but still stuck on a plateau? You’re not broken—you’re on the edge of a level up.

In this episode, I’m talking about:
✨ Why confusion + frustration often show up right before breakthrough
✨ The #1 reason masterminds unlock massive growth (hint: it’s not the coach)
✨ The power of vulnerability in business—and how it creates solutions
✨ Why Q4 is the time to set yourself up for your next-level year

If you’re ready to stop white-knuckling your business and finally surround yourself with people who “get it,” it’s time to Level UP.

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.