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Brick and Mortar Visibility

Brick and Mortar Visibility

By: Melissa Rose - Business Coach for Studio Businesses
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About this listen

Welcome to Brick and Mortar Visibility – the go-to podcast for studio business owners who want to stand out, scale up, and create the freedom they deserve. I’m Melissa Rose, a fellow studio business owner who knows firsthand that running a brick-and-mortar isn’t just about sales—it’s about building a legacy. Here, my guests and I dive into real, unfiltered conversations about what it actually takes to run and grow a thriving business—from building and leading a powerhouse team to creating a turnkey operation. We’re going to help you avoid the cash flow crunch and tap into next-level marketing strategies that bring the perfect clients in your doors. Ready to be the only option in town? Let’s do this!2020 The Dancing House Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Gratitude, Tools, and Two Black Friday Gifts Just for You
    Nov 24 2025

    As business owners, we are brave.
    We are gritty.
    We are the ones who raise our hands and say, “Hey, I’ll be the one to lead. I’ll open the storefront. I’ll be the one who takes the risk.”

    But… we don’t do any of this alone.

    We have:

    • the mentors who guide us
    • the tools that keep us organized
    • the experts we trust
    • the partners who cheer us on
    • and the small business community that keeps the flame lit

    I wanted to pause in this week of gratitude and say out loud what we all know is true:

    We are only able to serve, share, and show up because others pour into us.

    And that’s exactly why I’m sharing my Tools I Love list today.

    Not because I get a small referral bonus, but because when something WORKS…when something makes our life easier…when something saves us time, money, or emotional bandwidth…

    We SHARE it.
    Because that’s what good friends do.
    We share the recipe.
    We share the shortcut.
    We share the wisdom.

    Enjoy this episode and make sure you check out the referral page of my website to grab the all year long deals that they offer!

    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

    Show More Show Less
    22 mins
  • Free Marketing for Brick-and-Mortars: How One Idea Turned into a Movement
    Nov 17 2025

    Feeling stuck on how to market your business without spending a dime?

    In this episode, Melissa shares a brilliant (and completely free) marketing idea from a local therapist who turned her passion for walk-and-talk therapy into a 260-person community event — and a brand visibility dream.

    We’ll unpack:
    ✨ What made this event so effective (and how it cost almost nothing)
    ✨ How to find your version of “the walking club” in your business
    ✨ Why authentic connection beats clever ads every time
    ✨ Creative, low-cost community outreach ideas for studios and local businesses


    PLUS — Melissa shares two no-brainer Black Friday offers designed to help you finish 2025 strong and set yourself up for your best year yet.


    Because visibility doesn’t have to cost a fortune — sometimes, it just takes one creative idea.


    Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.


    Show More Show Less
    19 mins
  • The Real Reason Great People Aren’t Applying to Work for You
    Oct 20 2025

    We all know your Google Business Profile helps attract clients—but what if it could help you hire your next dream team member too?

    In this episode, Melissa shares a real-life story from her studio: when two teachers left mid-season, the perfect new hire walked through her doors… thanks to her optimized Google Business Profile.

    Tune in to learn:
    ✨ Why consistency on your GBP matters (even when you’re not “actively” marketing)
    ✨ How visibility attracts not just clients, but like-minded team members
    ✨ Why strong leadership and great marketing are deeply connected
    ✨ The mindset shift that keeps you calm when life—and business—throws a curveball

    Plus, Melissa shares details about her upcoming in-person Google Business Profile Workshop, where you can optimize your own profile and get hands-on help!

    Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.


    Show More Show Less
    11 mins
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