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Brick and Mortar Visibility

Brick and Mortar Visibility

By: Melissa Rose - Business Coach for Studio Businesses
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About this listen

 Welcome to Brick and Mortar Visibility – the go-to podcast for studio business owners who want to stand out, scale up, and create the freedom they deserve. I’m Melissa Rose, a fellow studio business owner who knows firsthand that running a brick-and-mortar isn’t just about sales—it’s about building a legacy. Here, my guests and I dive into real, unfiltered conversations about what it actually takes to run and grow a thriving business—from building and leading a powerhouse team to creating a turnkey operation. We’re going to help you avoid the cash flow crunch and tap into next-level marketing strategies that bring the perfect clients in your doors. Ready to be the only option in town? Let’s do this!2020 The Dancing House Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • From Brick & Mortar to Visibility: Why We Evolved

    From Brick & Mortar to Visibility: Why We Evolved
    Mar 2 2026

    Welcome to the new era of the podcast. After years as Brick + Mortar Visibility, we’re officially stepping into something bigger: The Visibility Podcast.

    And here’s why.

    If you’re a brick and mortar business owner, local business leader, or small business founder who feels a little… stuck — this episode is for you.

    Maybe what used to work in your marketing isn’t working anymore. Maybe you’ve added more services, more offers, more team, but growth feels heavier instead of clearer. Maybe your visibility feels scattered.

    You’re not failing.

    You may just be disconnected from the original engine that built your momentum.

    In this episode, I’m sharing:

    • Why we rebranded from Brick + Mortar Visibility
    • The real reason so many small businesses stall after early success
    • How marketing shifts over time (and why that matters for local businesses)
    • What I learned from pivoting my own brick-and-mortar studio
    • One powerful question to ask if your business feels stuck

    Whether you run a storefront, a service-based local business, or a growing small business online, visibility is the game.

    And this podcast is about building it on purpose.

    Because being good at what you do isn’t enough anymore.

    You have to be seen. You have to be known. You have to be trusted.

    Let’s make your business impossible to ignore.

    Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.

    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @the_visibility_podcast
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.

    Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt, because growth, in business or in life, always starts at the roots.
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    13 mins
  • The Money Team Every Business Owner Needs with Danielle Hayden

    The Money Team Every Business Owner Needs with Danielle Hayden
    Jan 19 2026
    It’s the start of a brand-new year — new goals, new milestones, and big plans for what’s next.And let’s be honest… Chances are, you’re going to need cash to make those plans happen.In this episode of Brick and Mortar Visibility, I’m joined by Danielle Hayden, Co-Founder and CEO of Kickstart Accounting, to talk about where small business owners are unknowingly leaving money on the table — and how to keep more cash in your business as we head into tax season.Danielle brings clarity, confidence, and zero fluff as she breaks down:Six overlooked tax write-off categories that can immediately impact your bottom lineHer three-step framework for managing money like a CEOA clear, straightforward answer to when it actually makes sense to become an S-CorpThe four people every business owner needs on their money teamWhy mixing personal and business finances creates long-term stressAnd how to think about taxes as a year-round strategy, not a once-a-year scrambleIf you’ve ever felt overwhelmed by numbers, unsure if you’re doing things “right,” or frustrated by how much you’re paying in taxes — this conversation will give you practical answers and real confidence.This is an essential listen for brick-and-mortar and service-based business owners who want to stop winging it with their finances and start building a profitable, sustainable business.A little bit about our guest: Danielle Hayden is the Co-Founder and CEO of Kickstart Accounting, Inc., where she helps six- and seven-figure women entrepreneurs stop winging it with their money and actually understand their numbers. She’s your no-BS financial co-pilot with a side of “let’s make this business profitable and fun again.”With over 15 years of experience in the world of finance, Danielle has worked her way from accounting firm intern to the Co-Founder of Kickstart Accounting. She understands how complex business finances can be, and she knows that entrepreneurs, especially women, need more than just a bookkeeper; they need real financial analysis and support in order to get the confidence required to create the sustainable wealth they deserve. Danielle brings a unique perspective when it comes to providing business owners with “the total package” as it relates to their finances.She’s been featured on dozens of top-rated podcasts, including The Proffitt Podcast, Eat, Blog, Talk, Oh Shoot! The How of Business, and more. Danielle also hosts her own hit show, Business By the Books.When Danielle isn't in her money mindset work, you can find her hiking or spending time with her family.Gifts for Our ListenersFollow DanielleWebsiteInstagramFacebookLinkedInYour GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.
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    26 mins
  • 4 Ways to Use Video That Actually Move the Needle

    4 Ways to Use Video That Actually Move the Needle
    Jan 5 2026

    Happy New Year — and welcome to 2026.

    We’re kicking things off with practical, tactical visibility strategies for brick-and-mortar business owners who want to be found first in a world that’s changing fast.

    People aren’t just searching on Google anymore. They’re using tools like ChatGPT and other AI-powered platforms to find the best businesses in their area. And here’s the truth: those tools pull information from what already exists online.

    That means your Google Business Profile, your website, and your social media channels still matter — a lot.

    In this episode of Brick and Mortar Visibility, we’re focusing on one of the most powerful tools you can use right now: video.

    Video keeps people on your social platforms longer, builds trust faster, and helps algorithms push your business further — which ultimately helps AI tools recognize your brand as relevant and credible.

    I’m breaking down four simple ways to use video strategically so:

    • People stay on your channels longer
    • Your brand builds authority and familiarity
    • Your visibility compounds instead of stalls
    • And your business shows up when people are actively searching

    If you want your business found first in 2026, this episode will help you understand why video matters — and how to use it without overthinking it.


    Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.
    Show More Show Less
    16 mins
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