This episode is sponsored by: My Financial Coach
You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity.

Visit https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you.

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Can buying a business be the key to achieving your entrepreneurial dreams as a physician? In this episode, Dr. Mike Woo-Ming, dives into the world of business acquisitions as a faster, less stressful alternative to starting from scratch. He compares offline businesses (like med spas, urgent cares, or even non-healthcare ventures like restaurants) with online businesses (such as e-commerce stores, coaching platforms, or SaaS companies), outlining their unique benefits and risks. Dr. Woo-Ming shares lessons from his own successes—like acquiring a profitable medical clinic—and pitfalls, including a failed online marketing venture. He provides practical guidance on evaluating deals, from analyzing financials and customer retention to assessing location and scalability. With a detailed due diligence checklist, this episode equips physicians with the tools to make informed acquisition decisions that align with their time constraints, lifestyle goals, and desire for financial independence.

Three Actionable Takeaways:

1. Perform Thorough Due Diligence – Review at least two years of financials (P&L, balance sheets, cash flow statements), verify traffic and conversion metrics for online businesses, and insist on live screen-sharing to confirm data authenticity.

2. Assess Business Fit for Your Lifestyle – Choose offline businesses for hands-on involvement and tangible assets, or online businesses for location freedom and scalability, based on your career stage and personal goals.

3. Leverage Your Network and Experts – Explore opportunities through platforms like BizBuySell or Empire Flippers, tap into medical networks for unlisted deals, and consult CPAs and attorneys to avoid costly oversights.

About the Host:

Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy.

Website: www.bootstrapmd.com

Podcast Network: Doctor Podcast Network

LinkedIn: https://www.linkedin.com/in/mike-woo-ming

You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals.

Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit: https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you.

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More and more physicians are seeking autonomy through direct pay models, aesthetics, concierge, telemedicine, and niche cash-based practices. But how do you market yourself without burning out?

In this episode, Dr. Mike Woo-Ming breaks down the top three content platforms for building a medical business or personal brand: YouTube, Podcasting, and Webinars.

He explains the strengths and trade-offs of each, shares real-world examples from his own journey, and provides a step-by-step action plan to help you choose your platform and get started—even if you’re still in clinical practice.

Whether you're aiming to build visibility, trust, or conversions, this episode helps you take strategic steps toward practicing medicine on your own terms.

1. Start Small, But Start Now
   You don’t need fancy gear or a big audience. Pick one platform and stay consistent for 90 days.

2. Choose Based on Your Goals

   • Want to build authority? Start a podcast or YouTube channel.

   • Need more leads? Leverage YouTube’s search engine power.

   • Ready to sell a coaching program or course? Use webinars to convert.

3. Stack Strategically
   Record a podcast → Film it for YouTube → Promote your webinar across both platforms for maximum reach and ROI.
   
   

Dr. Mike Woo-Ming is a physician entrepreneur with over 20 years of experience, having built and sold multiple seven-figure companies. He currently leads Executive Medical, a clinic specializing in age management and aesthetics. Through BootstrapMD, he mentors other physicians in launching businesses, building content platforms, and reclaiming autonomy in their careers.

• 🌐 Website: www.bootstrapmd.com

🎙 Podcast Network: Doctor Podcast Network

You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals.

Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit: https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you.

Burnout is still sky-high. Reimbursements keep shrinking. In this solo episode, Dr. Mike Woo-Ming explores why more and more physicians are turning away from the traditional insurance-based model and instead embracing direct pay, concierge, aesthetics, telemedicine, and niche practices. He shares the data, real-world stories, and his own experience to help you understand the market shift and take advantage of it.

This isn’t just about frustration—it’s about opportunity. Dr. Mike breaks down how to move forward strategically, even if you’re not ready to quit your job just yet. From small side gigs to full-blown business transitions, this episode is your blueprint for practicing medicine on your terms.

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• Recognize the problem hiding in plain sight. Burnout, shrinking margins, and prior auth fatigue are signals—not a dead end.

• Start simple. Test a part-time model, telemedicine, or aesthetics before fully transitioning out of insurance.

• Think like a CEO. Make the mental shift from being an employee to owning your value and building your business.
  
  

Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy.

👥 Let’s Connect: www.bootstrapmd.com
🎙 Want to start a podcast? Check out Doctor Podcast Network

This episode is sponsored by: My Financial Coach

You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity.
👉 Visit: https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you.

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In this episode, Dr. Mike Woo-Ming celebrates the 300th episode of BootstrapMD by reflecting on his biggest takeaways from interviewing hundreds of physician entrepreneurs. He delivers 10 powerful, battle-tested lessons from the trenches of physician entrepreneurship.

Whether you're in the early stages of thinking about building a side venture or already running your business, this episode is a masterclass in growth, fulfillment, and reclaiming control over your career.

This podcast exists because of its listeners, and every message, review, and share has played a vital role in its growth and success over 300 episodes. If this episode provided value, please consider leaving a review—every piece of feedback is read and appreciated. Share the episode with a colleague who may be exploring new possibilities in their career, and join the BootstrapMD community at bootstrapmd.com to access valuable resources, upcoming events, and ongoing support for physician entrepreneurs.

1. Take Imperfect, Purpose-Driven Action:
Start before you feel fully ready—clarity comes through action. Build a business or career path rooted in purpose, not just profit, and embrace the power of facing fear head-on.

2. Leverage Your Medical Training Beyond the Clinic:
Your MD/DO is an asset, not a limitation. Recognize burnout early and pivot with intention. Use your clinical skills to add unique value in non-traditional roles, and don’t let your specialty define your ceiling.

3. Build Smart Systems and Strong Support:
Avoid burnout by designing efficient, scalable systems—and don’t do it alone. Surround yourself with mentors, collaborators, and a like-minded entrepreneurial tribe to stay adaptable and future-proof your growth.

Dr. Mike Woo-Ming is a physician entrepreneur with over 20 years of experience. He’s built and sold multiple 7-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and career autonomy.

👥 Connect with Dr. Mike: www.bootstrapmd.com

🎙 Want to start your own podcast?
Check out the Doctor Podcast Network.

This episode is sponsored by: My Financial Coach

You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity.
👉 Visit: https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you.

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Got a business idea but unsure if it’s worth pursuing? In this solo episode, Dr. Mike Woo-Ming walks you through a proven, step-by-step process to validate your online business idea before you invest time, money, or energy. From identifying pain points in your medical practice to using keyword research, competitor analysis, and building an engaged audience—Dr. Mike shares how to minimize risk and maximize potential for physician entrepreneurs.

You'll learn how to run surveys, gauge demand, differentiate from competitors, and ultimately develop a minimum viable product (MVP) that meets a real need. This episode is essential listening if you're toying with an idea and wondering, “Will this work?”

Three Actionable Takeaways:

1. Identify real-world problems you and your colleagues face—your future business idea lives there.

2. Validate demand by using surveys, keyword research, and feedback—not assumptions.

3. Start small with an MVP, test it, and refine before investing in a full launch.

About the Host:
Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy.

👥 Let’s Connect: www.bootstrapmd.com

🎙 Want to start a podcast? Check out Doctor Podcast Network

This episode is sponsored by: My Financial Coach

You trained to save lives who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit: https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you.

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Dr. Mike Woo-Ming interviews Enpo Tu, COO of My Financial Coach, to discuss how physicians can avoid common financial missteps while building long-term wealth. Enpo explains the challenges physicians face around health insurance, tax planning, business structures, and financial advising, and how My Financial Coach provides unbiased, subscription-based financial planning without commissions or product sales.

Together, they cover how to set up your business with an exit strategy in mind, when and why to create an LLC or S-corp, and how to vet whether your CPA is providing real value. Enpo also shares how My Financial Coach acts as "primary care for your finances," identifying early warning signs and coordinating with vetted experts across legal, tax, and investment disciplines.

Three Actionable Takeaways:

• Start with the end in mind: Are you building to sell, building a legacy, or creating a personal income engine?

• Check whether you're taking only the standard deduction—if so, ask what your CPA is really doing for you.

• Focus on optimizing your taxes now for guaranteed returns, rather than worrying about what the markets or government may do.

About the Guest:

Enpo Tu is Chief Operating Officer at My Financial Coach, where he leads an education-first, process-driven financial coaching model tailored for physicians and high-net-worth professionals. With designations including CFP®, ChFC®, CLU®, CAP®, RICP®, and an MSFS degree, Enpo brings expertise across financial planning, insurance, estate, and retirement planning. Beyond his advisory work, he has led SEO and marketing strategies that have positioned My Financial Coach as a leading resource in the financial coaching space. Enpo regularly speaks and writes on topics such as physician finances, tax efficiency, entity structures, and practice ownership.

🎧 Learn more: myfinancialcoach.com
LinkedIn: https://www.linkedin.com/in/enpotu/

About the Host:

Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy.

Let’s Connect: www.bootstrapmd.com

Want to start a podcast? Check out the DoctorPodcastNetwork

This episode is sponsored by: My Financial Coach
You trained to save lives who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity.
Visit: https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you.

____________

Dr. Mike Woo-Ming interviews returning guest David Jenyns to dive into strategies for building systemized, scalable businesses in the face of rapid AI disruption. David introduces his new book Systems Champion, a follow-up to his bestselling Systemology, focused on empowering non-founder team members to drive systems implementation.

Together, they discuss the critical role of the “Systems Champion,” the qualities to look for in hiring one, and how AI is transforming the business landscape. David shares the story of how AI disrupted a key part of his business and how he pivoted by embracing AI instead of resisting it.

Three Actionable Takeaways:

• Identify a Systems Champion: Not every business owner is detail-oriented. Empower someone else on your team to take the lead in systematizing your operations.
  
  

• AI is Coming—Adapt Now: Understand your business processes deeply, then explore how AI can help you do them faster, better, and cheaper.
  
  

• Recruit for Systems Thinking: From job ads to onboarding, embed systems thinking into your hiring process to create a process-driven company culture.
  
  

About the Guest:

David Jenyns is a systems devotee and founder of Systemology.com, with a mission to free business owners from daily operations. He’s helped businesses of all sizes create scalable, system-driven models. His latest book, Systems Champion, focuses on empowering the right team members to drive implementation and create long-term business freedom.

🎧 Systemology and Systems Champion are available on Amazon.
🔗 Learn more: systemology.com

About the Host:
Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy.

Let’s Connect:
www.bootstrapmd.com

Want to start a podcast? Check out the Doctor Podcast Network!

This episode is sponsored by: My Financial Coach
You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity.

Visit: https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you.

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In this episode, Dr. Mike Woo-Ming explores the creator economy's potential for physicians seeking wealth and autonomy. He discusses leveraging platforms like YouTube, TikTok, and Substack to monetize expertise through content creation. Dr. Woo-Ming shares success stories, actionable strategies, and common pitfalls, emphasizing a business mindset.

Three Actionable Takeaways:

• Clarify Your Why: Clearly define your purpose before creating any content—education, audience growth, business building, or personal fulfillment.

• Focus on One Platform: Choose one content channel that suits your strengths, and stay consistent to avoid creator burnout and confusion.

• Monetize Smart: Don’t rely solely on ad revenue—offer products, services, coaching, or digital downloads to generate sustainable income.

About the Show:

Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it’s your guide to building a profitable, fulfilling career. Tune in weekly at BootstrapMD.com.

About the Host:

Dr. Mike Woo-Ming, with over 20 years as a physician entrepreneur, has built and sold two seven-figure companies in online marketing and lead software. He runs multiple medical clinics specializing in age management, weight loss, and aesthetics, and is CEO of Executive Medical. Through BootstrapMD, he empowers physicians with coaching, courses, and events. He authored The Positioned Physician: Earn More, Work Smart, Love Medicine Again, available on Amazon.

Let’s Connect:

• www.bootstrapmd.com

• Join the Doctor’s Online Success community at skool.com.

• Want to start a podcast? Check out Doctor Podcast Network.