Every minute counts in medicine—so why waste it on clunky admin work? With Ryze Health, practice management becomes effortless. Our all-in-one platform streamlines scheduling, patient communications, and insurance verification, giving you fewer no-shows, faster check-ins, and happier patients. Free yourself from paperwork and phone tag so you can focus on what truly matters: providing care.

Visit http://ryzehealth.com/BootstrapMD today and see how simple running your practice can be.

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What does it take for a geriatrician to become a healthcare innovator impacting millions?

In this episode, Dr. Mike Woo-Ming sits down with Dr. Michael Fang to share his journey from practicing medicine to co-founding Base10, an infection control software that saved lives in 150 nursing homes during the COVID pandemic, generating over $35M before its acquisition. He also co-founded Inosphere, impacting 7M mental health patients in the UK, Ireland, and Scotland. Now, as Chief Strategy Officer at Northwestern’s Feinberg School of Medicine and CEO of Rise Health, Dr. Fang is redefining health insurance for independent physicians and medical practices. He discusses leveraging physician skills for entrepreneurship, the unmet need for affordable health plans, and the power of community through WeCare IPA. This episode is packed with insights for physicians looking to break free from traditional practice and create scalable impact.

Three Actionable Takeaways:

1. Leverage Your Physician Skills for Entrepreneurship – Apply your ability to process information, communicate effectively, and make quick decisions to entrepreneurial ventures. Start small, using your clinical income to fund initial projects, and don’t wait for an MBA to jump in.

2. Explore Health Plan Solutions for Independence – If you’re an independent physician or running a small practice, investigate Rise Health’s health captive model to reduce insurance costs for you, your staff, and their families, removing barriers to starting your own practice.

3. Join a Supportive Community – Engage with communities like WeCare IPA to access benefits like discounted specialty medications for your patients, even if you don’t need Rise Health’s insurance, to enhance your practice’s efficiency and impact.

About the Show:

Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it’s your guide to building a profitable, fulfilling career.

Tune in weekly at http://bootstrapmd.com

About the Guest

Dr. Michael Fang is a geriatrician, internist, and serial entrepreneur with a passion for democratizing healthcare. As co-founder and CEO of Base10, he developed infection control software used by 150 nursing homes during the COVID pandemic, generating $35M in revenue before its acquisition. He co-founded Inosphere, addressing social determinants of health for 7M mental health patients in the UK, Ireland, and Scotland. Currently, Dr. Fang serves as Chief Strategy Officer at Northwestern’s Feinberg School of Medicine Institute of AI in Medicine and leads Rise Health, a health plan for independent physicians. His expertise lies in healthcare innovation, informatics, and creating scalable solutions for systemic challenges.

• LinkedIn: linkedin.com/in/michael-fang-md-382b2341

• Website: base10genetics.com

About the Host:

Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy.

Let’s Connect: www.https://www.bootstrapmd.com

Want to start a podcast? Check out the Doctor Podcast Network!

This episode is sponsored by: My Financial Coach
You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity.

Visit myfinancialcoach.com/bootstrapMD.com to meet your financial coach and find out if concierge planning is right for you.

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In this episode, host Dr. Mike Woo-Ming exposes the "great physician money lie"—that high income automatically leads to wealth—and shares transformative insights from the book "The Wealth Ladder." Drawing from his 20+ years as a physician entrepreneur, he explains why many doctors earning $300,000+ live paycheck to paycheck, trapped in lifestyle inflation and employee mindsets.

Dr. Woo-Ming breaks down the four levels of the wealth ladder, from financial insecurity to true freedom, and provides a simple formula to calculate your net worth. He emphasizes shifting from trading time for money to building income-producing assets, like businesses or investments, while avoiding common pitfalls like overspending. With practical advice on developing an owner mindset, pursuing financial education, and taking action—such as attending conferences like PID Con—this episode empowers physicians to reclaim control, reduce stress, and build lasting wealth beyond their salaries.

Three Actionable Takeaways:

1. Calculate Your True Net Worth: Subtract all liabilities (debts, loans) from assets (savings, investments, property) to determine your wealth level; aim to match your lifestyle to net worth, not income, to avoid financial stress.

2. Shift to an Owner Mindset: Stop trading time for money by building skills for income-producing assets, like consulting, online courses, or cash-pay practices; focus on value creation untied to hours worked.

3. Invest in Financial Education: Read books like "The Wealth Ladder," join physician groups on financial independence, attend conferences (e.g., PID Con), and learn from mentors to avoid common pitfalls and accelerate asset-building.

About the Show:

Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it’s your guide to building a profitable, fulfilling career.

Tune in weekly at http://bootstrapmd.com

About the Host:

Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy.

Let’s Connect: www.https://www.bootstrapmd.com

Want to start a podcast? Check out the Doctor Podcast Network!

This episode is sponsored by: My Financial Coach
You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity.

Visit t https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you.

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In this episode of Bootstrap MD, host Dr. Mike Woo-Ming welcomes Andrew Newland, to share his entrepreneurial journey from landscaping to marketing, driven by personal health challenges that led him to focus exclusively on the functional medicine space. He breaks down key SEO pillars—technical, content, and local optimization—explaining how practices can rank higher on Google by creating valuable, patient-focused content like blog posts on symptoms and treatments. The discussion covers common pitfalls, the importance of community involvement beyond digital efforts, and adapting to AI's impact on search rankings. Andrew offers practical tips, including free website evaluations and his book on digital marketing for functional practices. This episode is essential for physician entrepreneurs seeking to grow their visibility, attract ideal patients, and achieve sustainable business success.

Three Actionable Takeaways

1. Optimize Your Website for SEO Basics – Ensure your site has fast loading times, mobile responsiveness, and HTTPS security; integrate keywords naturally into content like blog posts on common symptoms (e.g., fatigue, hormone imbalance) to improve Google rankings without over-optimizing.

2. Create High-Quality, Patient-Focused Content – Write or outsource educational articles and videos addressing patient pain points, such as "What causes chronic fatigue?" or location-specific issues like altitude sickness in Colorado, to build trust and drive organic traffic.

3. Get Involved in Your Community – Beyond digital marketing, sponsor local events, host talks at gyms on health topics, or network to gain face-to-face exposure; combine this with AI-adapted SEO to stand out in search results and attract ideal patients.

About the Show:

Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it’s your guide to building a profitable, fulfilling career. Tune in weekly at http://bootstrapmd.com

Andrew Newland is the founder and CEO of Functional Medicine Marketing, a digital agency dedicated to helping functional and integrative medicine clinics grow their visibility and attract ideal patients. With a background in communications and entrepreneurship, Andrew transitioned from running a landscaping business in Colorado Springs to focusing on marketing after personal health challenges led him to embrace functional medicine. His agency, previously Six IT Marketing (inspired by Alice in Wonderland’s “six impossible things”), specializes in SEO-first strategies designed for longevity, leveraging technical optimization, high-quality content, and local SEO. Andrew is also the author of Digital Marketing & SEO for Functional Medicine Practices, available on Amazon and as a free e-copy at functionalmedmarketing.com, where he offers free website evaluations to help physicians optimize their online presence.

Website: https://functionalmedmarketing.com

About the Host:

Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy.

Let’s Connect: www.https://www.bootstrapmd.com

Want to start a podcast? Check out the Doctor Podcast Network!