This episode is sponsored by: My Financial Coach
You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity.

Visit https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you.

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Can buying a business be the key to achieving your entrepreneurial dreams as a physician? In this episode, Dr. Mike Woo-Ming, dives into the world of business acquisitions as a faster, less stressful alternative to starting from scratch. He compares offline businesses (like med spas, urgent cares, or even non-healthcare ventures like restaurants) with online businesses (such as e-commerce stores, coaching platforms, or SaaS companies), outlining their unique benefits and risks. Dr. Woo-Ming shares lessons from his own successes—like acquiring a profitable medical clinic—and pitfalls, including a failed online marketing venture. He provides practical guidance on evaluating deals, from analyzing financials and customer retention to assessing location and scalability. With a detailed due diligence checklist, this episode equips physicians with the tools to make informed acquisition decisions that align with their time constraints, lifestyle goals, and desire for financial independence.

Three Actionable Takeaways:

1. Perform Thorough Due Diligence – Review at least two years of financials (P&L, balance sheets, cash flow statements), verify traffic and conversion metrics for online businesses, and insist on live screen-sharing to confirm data authenticity.

2. Assess Business Fit for Your Lifestyle – Choose offline businesses for hands-on involvement and tangible assets, or online businesses for location freedom and scalability, based on your career stage and personal goals.

3. Leverage Your Network and Experts – Explore opportunities through platforms like BizBuySell or Empire Flippers, tap into medical networks for unlisted deals, and consult CPAs and attorneys to avoid costly oversights.

About the Host:

Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy.

Website: www.bootstrapmd.com

Podcast Network: Doctor Podcast Network

LinkedIn: https://www.linkedin.com/in/mike-woo-ming

You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals.

Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit: https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you.

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More and more physicians are seeking autonomy through direct pay models, aesthetics, concierge, telemedicine, and niche cash-based practices. But how do you market yourself without burning out?

In this episode, Dr. Mike Woo-Ming breaks down the top three content platforms for building a medical business or personal brand: YouTube, Podcasting, and Webinars.

He explains the strengths and trade-offs of each, shares real-world examples from his own journey, and provides a step-by-step action plan to help you choose your platform and get started—even if you’re still in clinical practice.

Whether you're aiming to build visibility, trust, or conversions, this episode helps you take strategic steps toward practicing medicine on your own terms.

1. Start Small, But Start Now
   You don’t need fancy gear or a big audience. Pick one platform and stay consistent for 90 days.

2. Choose Based on Your Goals

   • Want to build authority? Start a podcast or YouTube channel.

   • Need more leads? Leverage YouTube’s search engine power.

   • Ready to sell a coaching program or course? Use webinars to convert.

3. Stack Strategically
   Record a podcast → Film it for YouTube → Promote your webinar across both platforms for maximum reach and ROI.
   
   

Dr. Mike Woo-Ming is a physician entrepreneur with over 20 years of experience, having built and sold multiple seven-figure companies. He currently leads Executive Medical, a clinic specializing in age management and aesthetics. Through BootstrapMD, he mentors other physicians in launching businesses, building content platforms, and reclaiming autonomy in their careers.

• 🌐 Website: www.bootstrapmd.com

🎙 Podcast Network: Doctor Podcast Network

You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals.

Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit: https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you.

Burnout is still sky-high. Reimbursements keep shrinking. In this solo episode, Dr. Mike Woo-Ming explores why more and more physicians are turning away from the traditional insurance-based model and instead embracing direct pay, concierge, aesthetics, telemedicine, and niche practices. He shares the data, real-world stories, and his own experience to help you understand the market shift and take advantage of it.

This isn’t just about frustration—it’s about opportunity. Dr. Mike breaks down how to move forward strategically, even if you’re not ready to quit your job just yet. From small side gigs to full-blown business transitions, this episode is your blueprint for practicing medicine on your terms.

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• Recognize the problem hiding in plain sight. Burnout, shrinking margins, and prior auth fatigue are signals—not a dead end.

• Start simple. Test a part-time model, telemedicine, or aesthetics before fully transitioning out of insurance.

• Think like a CEO. Make the mental shift from being an employee to owning your value and building your business.
  
  

Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy.

👥 Let’s Connect: www.bootstrapmd.com
🎙 Want to start a podcast? Check out Doctor Podcast Network