Dr. Leonard “Len” Tau isn’t just The Reviews Doctor—he helped write the playbook for turning Google stars into scheduled new patients. A former practice owner who finished with 2,000+ reviews at a 4.7★ rating, Len founded iSocial Reviews (acquired by Birdeye in 2014) and now leads Birdeye’s dental division, advising 11,000+ practices. He’s a nationally requested speaker and host of the Raving Patients podcast—when it comes to reputation and ROI, Len is the guy dentists call.

In this Bite-Size Dental Marketing episode, we get ultra-practical: why Google reviews dominate patient choice, the thresholds that unlock ROI for your practice, how “review velocity” beats your competitor, and the simple in-office workflow to collect consistent reviews—without nagging patients. We also dig into listings/NAP consistency, Map Pack visibility, and how AI summarizes your reputation for patients before they click your website.

What You Will Learn In This Episode💡

• Why Google Reviews matter—and why they should be your #1 focus

• How to consistently increase the number of Google reviews you get

• Why reviews matter for Dental SEO and Google rankings

• Why your reviews are more important than ever with Google’s AI

• The future of reviews in dental marketing

Get in Touch With Dr. Len Tau 📲

Website: drlentau.com

Email: len@drlentau.com

Text/Cell: (215) 292-2100

LinkedIn / Instagram / Facebook → “Dr. Len Tau”

Supercharge Your Dental Practice — Sept 26–27, 2025, Ft. Lauderdale (Pier 66 Resort). Use code RAVING to save $100.

It’s not enough to be seen online—you must tell a story. Generic SEO tactics like "dentist in [city]" or saying you'll treat your patients like family don't cut it anymore. Google has become smarter, and so have your potential patients. That’s where Story-E-O comes in. At Pain-Free Dental Marketing, we don’t create content to please Google; we craft messaging that resonates with people and showcases your practice's unique story and authentic values. You need to market what makes your practice truly stand out—the why behind your practice and what you stand for. It’s not enough to only attract patients; you must connect with the ones who value what you offer.

In this four-part series, the Pain-Free team explains why it's important for your dental marketing to evolve across SEO, paid advertising, and social media. We’ll show you how being your authentic self in every marketing channel will help you attract the right patients—not just any patients.

Gary Takacs isn’t just a dental practice coach—he’s one of the most respected voices in the profession. For over 40 years, he’s been helping dentists create practices they truly love—ones that are financially successful, clinically exceptional, and deeply patient-focused. He’s known as the Godfather of dental podcasting and the founder of the Thriving Dentist Show, the world's most widely listened-to dental podcast. Gary has guided thousands of dentists toward reducing insurance dependence, building profitable hygiene departments, and creating cultures where teams and patients thrive.

In this episode, Gary shares a blueprint for growing a sustainable, people-first practice from strengthening your hygiene department to taking control of insurance adjustments and building systems that make your life easier.

5 Things You’ll Learn in This Dental Podcast

• How to Build a High-Performing Hygiene Department: Gary shares proven ways to boost production, elevate patient care, and make hygiene a true growth engine.
• Innovative Strategies for Reducing Insurance Dependence: Learn how to keep more of what you earn while protecting patient relationships.
• Communicating Insurance Changes with Patients: Discover how to explain adjustments and policy shifts in a way that builds trust, not frustration.
• The Power of In-Office Membership Plans: How to design plans that create steady cash flow and patient loyalty.
• Creating Systems for Long-Term Success: Gary’s framework for building repeatable processes so your practice runs smoothly—even when you’re not there.

Connect with Gary Takacs Website: https://www.thrivingdentist.com/Gary's Podcast: https://www.thrivingdentist.com/podcast-show/Upcoming Events: https://www.thrivingdentist.com/events/

Fred Joyal isn’t just a dental marketing expert—he’s a dental marketing pioneer. As the co-founder of 1-800-DENTIST, Fred revolutionized how practices attract patients, spending over $500 million in advertising and generating over a million patient leads before most dentists even had a website. He’s the bestselling author of Everything is Marketing, Becoming Remarkable, and Superbold, and a sought-after speaker known for transforming how dentists think about branding, trust, and confidence. If you're in dentistry and don’t know Fred, you’re missing one of the most influential voices in the business.

In this episode, Fred reflects on 30 years of change in how patients choose practices and what dentists need to understand. He explains why boldness is a critical skill for growth and how trust—not tactics—ultimately drives case acceptance. From practical advice on dental marketing and collecting video testimonials, to mindset shifts around confidence and value-building, Fred makes a compelling case for modern dentists to slow down, care deeply, and show up boldly!

5 Things You’ll Learn in This Dental Podcast 💡

- Why Everything is Marketing: Understand how every detail of your practice—from the phone greeting to the smell in the lobby—influences case acceptance.

- How to Ask for Reviews and Get Them: Fred shares scripts, strategies, and the psychology behind making it a daily habit.

- The Boldness Muscle: Learn how to build confidence like a muscle with small, intentional exercises that create lasting behavioral change.

- The Real ROI of Caring: Discover why patients don’t say yes to treatment because it’s well-sold—they say yes because they feel cared for.

- How to Create a Remarkable Patient Experience: Explore what makes a dental practice stand out in a saturated, commoditized market.

Connect with Fred Joyal 📚

Website: https://fredjoyal.com

Instagram: / fredjoyal

Facebook: / realfredjoyal

Books: Everything is Marketing, Becoming Remarkable, Superbold

Dr. Paul Henny is a dentist with over 40 years of experience. Early in his career, Dr. Henny faced a common challenge: many patients didn’t accept his treatment recommendations despite his expertise. This struggle nearly led him to quit dentistry altogether. However, everything changed when he discovered behavioral dentistry and realized how to connect with patients, finding greater fulfillment in his work.

Dr. Henny now helps dentists transform their practices by focusing on relationship-driven care, collaboration, and understanding the patient journey. From the first interaction through your marketing to the long-term relationship with your team, Dr. Henny shares how to build trust, increase treatment acceptance, and create a practice that’s not just profitable but also personally fulfilling for both you and your patients.

💡 5 Things You Will Learn in this dental podcast:

•⁠ ⁠How to Build Trust with Your Patients: Learn how to create lasting relationships that lead to higher treatment acceptance.

•⁠ ⁠The Power of Behavioral Dentistry: Discover how understanding patient psychology can transform your approach to care.

•⁠ ⁠The Three-Phase Adult Education Process: Understand how to guide patients through treatment decisions clearly and confidently.

•⁠ ⁠How to Shift from Transactional to Relationship-Driven Care: Learn to focus on collaboration and patient-centered treatment.

•⁠ ⁠How to Make Your Practice More Fulfilling: Gain insights into creating a practice where you and your patients thrive.

📱 Get in Touch with Dr. Paul Henny

Website: https://paulhennydds.com/

Bob Barkley Study Club: https://www.facebook.com/bobbarkley.studyclub/

What’s really stopping patients from saying yes to big treatment plans? It’s not your fees. It’s not your clinical skills. And it’s not your technology. In this episode of Bite-Sized Dental Marketing, Ian is joined by Dr. Paul Homoly, one of the most respected voices in dental communication and case acceptance. Dr. Homoly explains why traditional case presentations fall flat, what not to say during treatment planning, and how to shift from education overload to empathy-based communication. Whether you’re offering $8K, $15K, or $25K+ cases, this conversation will shift how you approach patient communication, case presentation, and the emotional drivers behind acceptance.

5 Things You Will Learn in This Dental Podcast 💡

• Why fewer than 10% of patients say yes to big cases on the first visit

• How to move from educating patients to truly understanding them

• The 4 Chiefs framework that helps uncover the patient’s “why”

• A better way to talk about money - without pressure or fear

• How to present care so well that patients come back when they’re ready

Get in Touch with Dr. Paul Homoly 📚

Website: https://paulhomoly.com/

LinkedIn: /drpaulhomoly

Facebook: / homolycommunications

Justin Strong, founder and CEO of Room 118, shares what he's learned from analyzing over 4.4 million data points across 1,000 dental practices. From SEO and paid ads, to reviews and social engagement, Justin breaks down what top-performing practices do differently - and what most dentists are wasting their money on. If you’ve ever wondered whether your digital marketing is actually moving the needle, this conversation is a must-listen.

In this episode of Bite-Sized Dental Marketing, we sit down with Taylor Hill, a CPA and CFP at Cerity Partners, for a conversation about the financial challenges and strategies that every dentist needs to know. From navigating the impact of tariffs to handling inflation and managing tax deductions, Taylor shares his expertise on how dental practices can thrive in 2025 and beyond.