What’s really stopping patients from saying yes to big treatment plans? It’s not your fees. It’s not your clinical skills. And it’s not your technology. In this episode of Bite-Sized Dental Marketing, Ian is joined by Dr. Paul Homoly, one of the most respected voices in dental communication and case acceptance. Dr. Homoly explains why traditional case presentations fall flat, what not to say during treatment planning, and how to shift from education overload to empathy-based communication. Whether you’re offering $8K, $15K, or $25K+ cases, this conversation will shift how you approach patient communication, case presentation, and the emotional drivers behind acceptance. 5 Things You Will Learn in This Dental Podcast

• Why fewer than 10% of patients say yes to big cases on the first visit

• How to move from educating patients to truly understanding them

• The 4 Chiefs framework that helps uncover the patient’s “why”

• A better way to talk about money - without pressure or fear

• How to present care so well that patients come back when they’re ready

Get in Touch with Dr. Paul Homoly Website: https://paulhomoly.com/ LinkedIn: /drpaulhomoly Facebook: / homolycommunications

Justin Strong, founder and CEO of Room 118, shares what he's learned from analyzing over 4.4 million data points across 1,000 dental practices. From SEO and paid ads, to reviews and social engagement, Justin breaks down what top-performing practices do differently - and what most dentists are wasting their money on. If you’ve ever wondered whether your digital marketing is actually moving the needle, this conversation is a must-listen.

In this episode of Bite-Sized Dental Marketing, we sit down with Taylor Hill, a CPA and CFP at Cerity Partners, for a conversation about the financial challenges and strategies that every dentist needs to know. From navigating the impact of tariffs to handling inflation and managing tax deductions, Taylor shares his expertise on how dental practices can thrive in 2025 and beyond.