Eric sits down with Janet Hagerman, a distinguished international speaker, author, and consultant renowned for her 30-plus years of expertise in dental hygiene management and consulting. Renowned for her ability to energize and empower teams, Janet cultivates cultures of enthusiastic support and loyalty. In this discussion, she explores essential topics such as leadership in dental practices, the significant role of practice culture, enhancing patient communication, and effective management strategies. This episode provides actionable insights for dentists and dental practice owners seeking to improve operations and patient care through strategic leadership and refined communication skills.

In this episode, Eric is joined by Shelley Bostrom, founder of Align My Practice. Shelley draws on her extensive background across the dental industry to share transformative strategies for dental practices, with a special focus on integrating clear aligner technology. She underscores the importance of team education, dedicated leadership, and fostering a patient-centric culture. The conversation explores the significance of building upon existing patient relationships and employing strategic marketing efforts to elevate treatment acceptance and drive practice growth. Gain insights into addressing the hurdles of staffing, adopting new systems, and how these challenges affect practice growth.

In this episode, Ian and Jake, Pain-Free Dental Marketing's paid media expert, explore the intricate dance between the sustained growth driven by SEO and the immediate visibility offered by paid media. They highlight how combining these approaches can cover more ground in your dental marketing strategy. This episode discusses the role of compelling ad content that transcends mere algorithmic appeal, spotlighting Bing as a viable, cost-effective alternative for advertising. Through testing and adaptation, Ian and Jake underline the importance of a flexible marketing strategy that combines technical strategies with your practice's unique character. Learn how to navigate the complexities of standing out in the digital space, where smart, adaptable strategies lead to success.