Innovations arise from ideas. In most cases, however, these ideas are  not generated in a targeted manner, but rather by chance. However, the  ideas are often not structured specifically for a particular issue. This  makes implementation more difficult or does not take place at all. The  creativity technique of the 6 Hats Method can help here.

Prices on advertising platforms such as Google and Facebook for customer acquisition have risen sharply in recent years. Instead of always buying new customers at a high price, the focus is on earning more from existing customers or converting them into loyal brand ambassadors. And for that, you need the Flywheel.

Most companies have a transactional model. However, a shift to recurring  revenue is interesting. This can happen in combination or be the only  alignment. But why does the switch make sense and what are the benefits  to you and your business? This is where the term Rundle comes into play.

Do you know of a service that is more than 10 years old, has brought  significant revenue to a company, and has country-specific programs that  are part of a single company? The answer is Amazon Prime. I shed light  on what the program means to Amazon and how it came to be.

Often, planning is done on a one-year basis and the goals are lost sight  of over time. This goal setting is rigid, costly, extremely time  consuming and directs money into the wrong channels. OKR is a flexible  framework for teams and organizations to work together to achieve goals.  This framework helps you to shape the digital transformation.

The common basis in your company is the mission and the vision. The team  members and also the customers should be able to understand these. If  the goal can be achieved together, this motivates the employees. The  vision represents the mission statement while the mission represents the  philosophy of a company. Both should therefore also be in context. In  the end, this forms the basis of a company’s strategy (presentation,  communication and values).

What do Tesla, Apple, Netflix and Pixar have in common? They all apply a  little-known concept called “7 Forces,” developed by author, strategist  and Stanford professor Hamilton Helmer. By doing so, they create the  conditions for sustainable returns and make the company defensible. This  also shows that current performance is not an indicator of future  success.

The Decoy Effect is a behavioral economics strategy that you can use to  improve your website’s conversion rate. It’s based on the idea that  people have irrational preferences, which means they don’t always act  logically when making decisions. We all know that people react  differently to different incentives and stimuli; that’s why conversion  optimization is so important.