How to use the decoy effect in conversion optimization
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How to use the decoy effect in conversion optimization
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About this listen
The Decoy Effect is a behavioral economics strategy that you can use to improve your website’s conversion rate. It’s based on the idea that people have irrational preferences, which means they don’t always act logically when making decisions. We all know that people react differently to different incentives and stimuli; that’s why conversion optimization is so important.
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