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BigDeal

BigDeal

By: Codie Sanchez
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 You can change your life and make a dent on the world. This podcast uncovers the unfiltered lessons from the smartest minds straight to you, in conversations so honest you feel guilty listening in. We believe the current way of thinking is not working. The average person has become unhappy, unhealthy and financially struggling. You are not that person. This podcast will kick you in the shin with truth and tactics they should have taught us but gatekept. Hosted by Codie Sanchez, entrepreneur, investor and reformed journalist. You are a BigDeal to us. Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Finance
Episodes
  • #96 Business Expert: The BEST Way To Make Millions In Profit | Mike Michalowicz

    #96 Business Expert: The BEST Way To Make Millions In Profit | Mike Michalowicz
    Oct 7 2025
    Thanks to GoDaddy for sponsoring this video! Head to https://godaddy.com/codiesanchez to get started with GoDaddy Airo® today 🚀 Main Street Over Wall Street is where the real deals get done. Join top investors, founders, and operators for three days of powerful connection, sharp strategy, and big opportunities — live in Austin, Nov 2–4. https://contrarianthinking.biz/msows-bigdeal Most entrepreneurs run their business backwards — revenue first, expenses second, profit last. In this episode, I sit down with Mike Michalowicz, the guy who literally wrote the book on profit ("Profit First"), to flip that formula on its head. Mike shares how to take control of your cash, build a business that runs without you, and turn financial chaos into consistent profit. We dig into why chasing revenue kills margins, how to instantly boost cash flow by focusing on your best clients, and why underpricing keeps you stuck. If you’re tired of feeling broke in a business that’s “doing well,” this one’s for you. ___________ 00:00:00 Introduction 00:00:51 Reclamation Services: Turning Struggles into Success 00:02:00 Maximizing Revenue and Cutting Costs 00:03:50 Client Prioritization and Revenue Quality 00:05:13 Understanding Client Value and Business Strategies 00:06:56 The Importance of Client Avatars and Market Targeting 00:08:25 The Real Essence of Business Success 00:08:48 Personal Stories of Financial Ups and Downs 00:13:50 Lessons from Financial Failures 00:21:20 Pumpkin Plan: Growing a Successful Business 00:26:44 Client Expectations and Rapid Response 00:27:15 Industry Insights and Fixed Billing 00:28:35 The Power of Asking the Right Questions 00:29:14 Selling Strategies for Entrepreneurs 00:33:18 Understanding Customer Quality and Pricing 00:37:37 Focusing on Business Efficiency 00:44:22 The Profit First Framework 00:48:40 Investing in Yourself as an Entrepreneur 00:51:26 Building a Business That Runs Without You 00:53:09 Conclusion ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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    58 mins
  • #95 How To Speak Like A CEO

    #95 How To Speak Like A CEO
    Sep 29 2025
    In this solo episode of The BigDeal Podcast, I’m breaking down how to communicate like a CEO so people actually listen when you talk. You’ll learn how to speak with authority, use body language that signals confidence, master the pause so you control the room, and frame conversations so your ideas land. These are the exact strategies I use—and they’ll help you stand out, get taken seriously, and make sure your voice carries weight in any room. Main Street Over Wall Street is where serious dealmakers come together to grow, connect and strategize in a highly-collaborative and supportive environment. Join us Nov 2-4, live in Austin TX! 00:00 Introduction 00:19 Speaking in Headlines: Get to the Point 00:51 Decisive Speech: Own Your Ideas 02:04 Warmth and Competence: Building Trust 05:52 Mastering Gestures and Tone 07:52 The Power of Pauses 09:35 Storytelling Over Statistics 11:32 The Rule of Three 13:12 Commanding the Frame 15:23 Projecting Calm Certainty 16:39 Naming the Elephant in the Room 21:09 Final Thoughts ___________ MORE FROM BIGDEAL 🎥 YouTube: ⁠https://www.youtube.com/@podcastbigdeal⁠ 📸 Instagram: ⁠https://www.instagram.com/bigdeal.podcast⁠ 📽️ TikTok: ⁠https://www.tiktok.com/@big.deal.pod⁠ MORE FROM CODIE SANCHEZ 🎥 YouTube: ⁠https://www.youtube.com/@codiesanchezct⁠ 📸 Instagram: ⁠https://www.instagram.com/codiesanchez⁠ 📽️ TikTok: ⁠https://www.tiktok.com/@realcodiesanchez⁠ OTHER THINGS WE DO 🌐 Our community: ⁠https://contrarianthinking.typeform.com/to/WBztXXID⁠ 📰 Free newsletter: ⁠https://contrarianthinking.biz/3XWLlZp⁠ 📚 Biz buying course: ⁠https://contrarianthinking.biz/3NhjGgN⁠ 🏠 Resibrands: ⁠https://resibrands.com/⁠ 💰 CT Capital: ⁠https://contrarianthinking.biz/4eRyGOk⁠ 🏦 Main St Hold Co: ⁠https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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    23 mins
  • #94 Broke to Billionaire: How to Turn a Sidehustle Into Your Salary | Allison Ellsworth

    #94 Broke to Billionaire: How to Turn a Sidehustle Into Your Salary | Allison Ellsworth
    Sep 24 2025
    Thanks to SoFi for sponsoring this episode! Need funding? Shop and compare providers in minutes + get up to $2M—with no credit hit for exploring your options. Start here → https://sofi.com/codie Join me as I sit down with Allison Ellsworth, the co-founder of Poppi, who built a billion-dollar soda company from scratch. Allison shares her incredible journey from working in oil and gas to landing a life-changing deal on Shark Tank. Discover her secrets to successful branding, attracting celebrity partnerships, and navigating a multi-billion dollar acquisition by Pepsi. We dive deep into the challenges she faced, the pivotal moments, and her invaluable advice for aspiring entrepreneurs. Don't miss her insights on how to pitch investors and build a thriving community around your brand. If you’ve ever wanted to launch a brand, today’s episode is for you. 00:00:00 Introduction 00:03:37 From Oil and Gas to Beverage Industry 00:06:19 Health Issues and the Birth of Poppy 00:08:44 Navigating Early Challenges and Going Digital 00:14:28 Building a Billion Dollar Brand 00:15:54 The Importance of Team and Culture 00:23:40 Personal Life and Business Balance 00:30:27 Celebrity Endorsements and Marketing Strategies 00:35:10 The Road to Acquisition by Pepsi 00:36:53 The Right Time for Acquisition 00:37:28 Building Relationships for Success 00:38:06 Challenges as a Female CEO 00:39:51 Handling Disrespect and Conflict 00:40:44 The Importance of a Business Coach 00:47:17 Balancing Passion and Profit 00:50:06 Letting Go of Control 00:51:26 Hiring and Culture Fit 00:56:22 Brand Building and Community 01:08:38 Inspiring the Next Generation ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 18 mins
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