Episodes

  • Best of LinkedIn: Field Marketing CW 08/ 09

    Best of LinkedIn: Field Marketing CW 08/ 09
    Mar 4 2026
    We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition explores the evolving landscape of corporate event strategy for 2026, highlighting a significant shift from simple logistics to revenue-driven engineering. Experts emphasize that modern success is no longer defined by attendee volume or aesthetic appeal, but by measurable ROI, pipeline influence, and strategic alignment with business goals. High-performance teams are increasingly adopting advanced technology and AI automation to streamline operations, allowing them to focus on intentional, human-centric experiences that foster deep community connections. Key contributors argue that fewer, more curated gatherings often yield higher quality leads than sprawling, impersonal trade shows. The sources collectively advocate for a holistic portfolio approach, where events are integrated into a year-round narrative rather than treated as isolated projects. Ultimately, the future of the sector relies on purposeful storytelling and data-backed follow-up to transform brief handshakes into long-term commercial value. This podcast was created via Google Notebook LM.
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    18 mins
  • Best of LinkedIn: Account-based Marketing CW 08/ 09

    Best of LinkedIn: Account-based Marketing CW 08/ 09
    Mar 3 2026
    We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition is brough to you by our partners B2B Marketing and SPOTONVISION - B2B Marketing Agency. Don't miss on their conference - The European ABM Forum, on 26 March 2026. Find the link to conference in the description below. https://events.b2bmarketing.net/euroabmforum/booktickets?utm_source=news.frenus.com&utm_medium=newsletter&utm_campaign=best-of-linkedin-account-based-marketing-cw-04-05&_bhlid=81bb0f8318e409972388e3acb150976782860beb This edition explores the evolution of Account-Based Marketing (ABM) in 2026, highlighting a shift from broad targeting to hyper-personalised, data-driven orchestration. The text emphasizes that modern sales success relies on aligning marketing and sales teams around high-value accounts rather than chasing generic leads. Contributors discuss leveraging advanced AI tools to automate research, track real-time buying signals, and generate account-specific content at scale. Key strategies include identifying hidden decision-makers, engaging the "Shadow Committee" within enterprises, and utilizing omni-channel outreach to build trust. Ultimately, the collection serves as a playbook for transitioning from traditional campaigns to continuous, integrated revenue systems that focus on quality and timing. This podcast was created via Google NotebookLM.
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    23 mins
  • Best of LinkedIn: AI in B2B Marketing CW 07/ 08

    Best of LinkedIn: AI in B2B Marketing CW 07/ 08
    Feb 27 2026
    We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition outlines a fundamental shift in Go-To-Market strategies as artificial intelligence evolves from a simple productivity tool into a comprehensive operating system for sales and marketing. These experts highlight a transition toward agentic workflows, where specialised AI agents manage lead research, outbound sequencing, and customer interactions to drastically reduce operational costs. A primary theme is the emergence of Generative Engine Optimisation (GEO), as brands must now ensure visibility within AI-driven search environments like ChatGPT and Claude to remain competitive. While automation offers immense scale, the contributors emphasise that human judgement and authentic brand authority are becoming the only sustainable differentiators in an era of commoditised content. Successful integration requires a robust data infrastructure to prevent algorithmic chaos and ensure AI-driven decisions translate into actual revenue growth. Ultimately, the consensus suggests that the traditional marketing funnel is being replaced by autonomous learning loops that prioritise real-time relevance and trust. This podcast was created via Google NotebookLM.
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    20 mins
  • Best of LinkedIn: Social Selling CW 07/ 08

    Best of LinkedIn: Social Selling CW 07/ 08
    Feb 25 2026
    We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition outlines a comprehensive strategic shift for LinkedIn in 2026, focusing on an AI-driven algorithm that prioritises semantic relevance and authentic human connection over mere activity. Experts emphasise that success now requires niche positioning and high-quality content that provides unique value, as generic or automated posts are actively penalised. A significant portion of the material highlights employee advocacy as a vital trust-building engine, noting that personal profiles significantly outperform corporate pages in reach and engagement. Practical advice includes optimising profiles for AI search, engaging thoughtfully in comment sections to build sales pipelines, and using the Social Selling Index (SSI) to identify performance gaps. Ultimately, the sources advocate for a relationship-first approach, where technology assists but does not replace the personality and expertise essential for modern professional influence. This podcast was created via Google NotebookLM.
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    16 mins
  • Best of LinkedIn: Channel Marketing CW 07/ 08

    Best of LinkedIn: Channel Marketing CW 07/ 08
    Feb 24 2026
    We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition highlights modern partner ecosystem strategies are shifting from fragmented operations toward unified revenue engines that integrate sales, marketing, and technology. Central to this evolution is the dismantling of internal silos between RevOps and Partner Ops to ensure data transparency and accurate attribution. Success in 2026 relies on AI-driven automation and ecosystem orchestrators who prioritise co-selling readiness, clear accountability, and trust-based relationships over mere partner volume. Strategic growth is further accelerated by market-specific playbooks and the transition of marketplace listings into active, outcome-focused revenue channels. Ultimately, these sources advocate for a systemic approach where partnerships are embedded into the core corporate architecture to drive predictable, scalable growth. This podcast was created via Google NotebookLM.
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    17 mins
  • Best of LinkedIn: MarTech Insights CW 06/ 07

    Best of LinkedIn: MarTech Insights CW 06/ 07
    Feb 20 2026
    We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition explores the shifting landscape of marketing technology (MarTech) as it transitions into an AI-driven, "agentic" era. Key contributors argue that strategic capability and business context are now more valuable than simply expanding a software stack, which often leads to expensive "tech clutter". The texts highlight a move towards warehouse-native architectures and custom-built solutions to replace legacy SaaS platforms, aiming to reduce hidden costs and technical debt. There is a strong emphasis on human-AI collaboration, suggesting that while automation handles workflows, marketers must remain "architects of context" to ensure ethical, personalized, and effective customer engagement. Furthermore, the reports address operational challenges, such as the need for trust between marketing and IT and the importance of simplifying reporting dashboards for executive decision-making. Overall, the collection serves as a strategic roadmap for 2026, urging leaders to focus on clean data foundations and organizational alignment over mere tool acquisition. This podcast was created via Google NotebookLM.
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    20 mins
  • Best of LinkedIn: Go-to-Market CW 06/ 07

    Best of LinkedIn: Go-to-Market CW 06/ 07
    Feb 19 2026
    We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This edition collectively explore the emergence of GTM engineering as a vital discipline for driving revenue through AI-powered automation and systematic orchestration. The contributors provide various tactical frameworks and tool stacks, frequently highlighting platforms like Clay, n8n, and Claude to replace manual prospecting with scalable, signal-based workflows. A recurring theme is the necessity of interconnected systems, moving away from isolated software to create a unified "revenue engine" where marketing and sales data flow seamlessly. The collection also includes educational resources, such as tutorials and bootcamps, designed to help operators adapt to a rapidly evolving technological landscape. Ultimately, the authors argue that success in 2026 requires transitioning from headcount-heavy models to leaner, engineering-led strategies that prioritise data integrity and automated decision-making. Specific focus is placed on signal-based outreach and the importance of human-led strategic judgment to refine AI-generated outputs. This podcast was created via Google Notebook LM.
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    16 mins
  • Best of LinkedIn: Field Marketing CW 06/ 07

    Best of LinkedIn: Field Marketing CW 06/ 07
    Feb 18 2026
    We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive look at the evolving event marketing landscape for 2026, shifting the focus from mere logistics to strategic revenue generation. Experts emphasize that success requires seamless CRM integration, real-time lead qualification, and a move away from event ghosting through automated follow-up systems. Artificial Intelligence is highlighted as a transformative tool, moving beyond flashy attendee features to streamline operational efficiency and data-driven decision-making. Strategic themes include the importance of sales and marketing alignment, prioritizing meaningful human connections over sheer attendance numbers, and implementing cognitive resets to combat conference fatigue. Ultimately, the sources advocate for treating events as integrated, year-long campaigns where intentional design, sustainability, and clear ROI metrics replace traditional, spectacle-driven planning. This podcast was created via Google Notebook LM.
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    14 mins