Episodes

  • Best of LinkedIn: Field Marketing CW 32/ 33

    Best of LinkedIn: Field Marketing CW 32/ 33
    Aug 22 2025
    We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive look at modern event and trade show strategies, highlighting the critical role of partnerships, especially between event managers and sales teams, for achieving strong ROI. Several authors emphasize that success hinges on meticulous pre-event planning and robust post-event follow-up, rather than just flashy booths or large budgets. Experiential marketing, creativity, and innovative uses of technology, including AI, are presented as key drivers for engaging attendees and creating memorable brand interactions that translate into long-term relationships and revenue. Furthermore, the sources touch upon the challenges faced by event professionals, such as burnout and navigating complex event tech, underscoring the need for strategic guidance and a shift towards measuring genuine connections over mere attendance. This podcast was created via Google Notebook LM.
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    13 mins
  • Best of LinkedIn: Go-to-Market CW 32/ 33

    Best of LinkedIn: Go-to-Market CW 32/ 33
    Aug 21 2025
    We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This edition offers a comprehensive overview of evolving Go-To-Market (GTM) strategies, highlighting a critical shift towards AI-driven and systematic approaches. Many sources emphasise the need to simplify and align GTM efforts across product, marketing, sales, and customer success, often through a unified "Operating System." There's a strong consensus that traditional, siloed GTM funnels are failing, prompting a move towards predictable, scalable, and adaptable revenue engines. Several authors discuss the transformative impact of AI in GTM, stressing that its effective integration requires strategic planning, clear objectives, and a focus on removing inefficiencies, rather than merely adding tools. Finally, the importance of clear GTM ownership, continuous optimisation, and market intelligence is underscored for achieving sustainable growth and competitive advantage. This podcast was created via Google Notebook LM.
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    21 mins
  • Best of LinkedIn: MarTech Insights CW 32/ 33

    Best of LinkedIn: MarTech Insights CW 32/ 33
    Aug 20 2025
    We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition offers a comprehensive overview of the evolving MarTech (Marketing Technology) landscape in 2025, heavily influenced by AI and the push towards personalization. Multiple authors emphasize that generic marketing approaches are now outdated, advocating for AI-powered personalized journeys and customer-centric content to enhance engagement and drive revenue. The discussions highlight the growing complexity of MarTech stacks, the need for data quality ownership across departments, and the emerging importance of Revenue Operations (RevOps) for strategic growth and efficiency, moving beyond traditional Sales Ops and Marketing Ops. Furthermore, the sources touch upon the challenges and opportunities presented by AI integration within existing systems, the shift towards composable architectures, and the ongoing consolidation within the industry, all while asserting that human creativity and strategic thinking remain crucial despite technological advancements. This podcast was created via Google NotebookLM.
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    21 mins
  • Best of LinkedIn: Account-based Marketing CW 32/ 33

    Best of LinkedIn: Account-based Marketing CW 32/ 33
    Aug 18 2025
    We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition explores the multifaceted landscape of Account-Based Marketing (ABM) in 2025, offering both strategic insights and practical implementation advice. They highlight the evolution of ABM towards more precise, data-driven, and personalised approaches, often leveraging AI and automation for efficiency while emphasising the continued need for human judgement and strategic alignment between marketing and sales. Several contributions discuss the importance of identifying and prioritising high-value accounts, tailoring content, and optimising channels like LinkedIn ads for better engagement and pipeline generation. The episode also address the shift from traditional MQLs to focusing on buying groups and genuine purchase intent, underscore the significance of measuring tangible revenue impact, and propose new frameworks and roles for successful ABM execution. This podcast was created via Google NotebookLM.
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    24 mins
  • Best of LinkedIn: AI in B2B Marketing CW 31/ 32

    Best of LinkedIn: AI in B2B Marketing CW 31/ 32
    Aug 14 2025
    We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition explores the transformative impact of Artificial Intelligence (AI) across various industries, particularly sales and marketing. A significant focus is placed on AI Sales Development Representatives (SDRs), discussing their potential to automate repetitive tasks and increase efficiency, alongside concerns about their lack of human nuance, personalisation, and reliance on accurate data. Several authors highlight how AI is reshaping search engine optimisation (SEO) into Generative Engine Optimisation (GEO), with an emphasis on visibility in AI-generated answers rather than traditional search rankings. The sources also examine the broader implications of AI for marketing workflows, customer engagement, revenue growth, and the evolving roles of human professionals in an increasingly AI-driven landscape. This includes shifts in how marketing teams structure processes, leverage AI-driven insights, and adapt to changing customer expectations, as well as the strategic need to balance automation with authenticity in customer interactions. This podcast was created via Google NotebookLM.
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    17 mins
  • Best of LinkedIn: Social Selling CW 29/ 30

    Best of LinkedIn: Social Selling CW 29/ 30
    Aug 13 2025
    We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition offers diverse perspectives on the evolving landscape of B2B sales and marketing, with a significant emphasis on social selling and LinkedIn strategies. Several authors highlight the importance of building trust and genuine relationships, moving away from traditional, interruption-based sales tactics like cold calls and aggressive pitches. The content covers practical advice for optimizing LinkedIn profiles, creating engaging content including videos and thoughtful comments, and utilizing tools like Sales Navigator for effective prospecting. There's also discussion on the shift towards proactive, data-driven sales, the need for sales and marketing alignment, and the critical role of deep product knowledge and customer understanding in successful conversions. The sources collectively suggest that modern B2B growth is driven by authenticity, value provision, and strategic engagement rather than solely by traditional advertising or high-volume outreach. This podcast was created via Google NotebookLM.
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    13 mins
  • Best of LinkedIn: Social Selling CW 31/ 32

    Best of LinkedIn: Social Selling CW 31/ 32
    Aug 13 2025
    We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition focuses on the strategic use of LinkedIn for sales and business growth, with a strong emphasis on shifting from traditional, aggressive selling to relationship-building and authentic engagement. They highlight the importance of social selling, where personal branding, consistent content, and genuine interactions outweigh follower counts or cold outreach. They also address the role of AI in sales, advocating for its use to enhance human connection rather than replace it, and underline the impact of employee advocacy in amplifying brand messaging and building trust. Additionally, the sources cover the evolution of sales methodologies, the need to understand buyer psychology, and offer practical advice for optimising LinkedIn profiles and sales processes to improve conversion rates and sustain revenue. This podcast was created via Google NotebookLM.
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    11 mins
  • Best of LinkedIn: Channel Marketing CW 31/32

    Best of LinkedIn: Channel Marketing CW 31/32
    Aug 11 2025
    We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition discusses modern partner strategies and ecosystem development in the technology sector, highlighting a shift towards partner-led growth over traditional direct sales. Authors emphasise the importance of evaluating partner readiness and investing in strategic, measurable partnerships that offer clear ROI and mutual value. Several sources point to AI's transformative role in optimising alliance processes, from identifying opportunities to enhancing co-selling and data management. There is also a strong focus on improving co-selling effectiveness through better alignment, communication, and a move towards "co-closing" deals, alongside the critical role of hyperscalers and marketplaces in driving revenue and ecosystem expansion. Finally, the collection touches on the need for internal sales team enablement on partner capabilities and the strategic importance of partner marketing for broader reach and trust-building. This podcast was created via Google NotebookLM.
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    20 mins