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Best of LinkedIn: Strategic B2B Marketing

Best of LinkedIn: Strategic B2B Marketing

By: Thomas Allgeyer Frenus GmbH
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 🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 7,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.Frenus GmbH Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Best of LinkedIn: Field Marketing CW 32/ 33

    Best of LinkedIn: Field Marketing CW 32/ 33
    Aug 22 2025
    We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive look at modern event and trade show strategies, highlighting the critical role of partnerships, especially between event managers and sales teams, for achieving strong ROI. Several authors emphasize that success hinges on meticulous pre-event planning and robust post-event follow-up, rather than just flashy booths or large budgets. Experiential marketing, creativity, and innovative uses of technology, including AI, are presented as key drivers for engaging attendees and creating memorable brand interactions that translate into long-term relationships and revenue. Furthermore, the sources touch upon the challenges faced by event professionals, such as burnout and navigating complex event tech, underscoring the need for strategic guidance and a shift towards measuring genuine connections over mere attendance. This podcast was created via Google Notebook LM.
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    13 mins
  • Best of LinkedIn: Go-to-Market CW 32/ 33

    Best of LinkedIn: Go-to-Market CW 32/ 33
    Aug 21 2025
    We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This edition offers a comprehensive overview of evolving Go-To-Market (GTM) strategies, highlighting a critical shift towards AI-driven and systematic approaches. Many sources emphasise the need to simplify and align GTM efforts across product, marketing, sales, and customer success, often through a unified "Operating System." There's a strong consensus that traditional, siloed GTM funnels are failing, prompting a move towards predictable, scalable, and adaptable revenue engines. Several authors discuss the transformative impact of AI in GTM, stressing that its effective integration requires strategic planning, clear objectives, and a focus on removing inefficiencies, rather than merely adding tools. Finally, the importance of clear GTM ownership, continuous optimisation, and market intelligence is underscored for achieving sustainable growth and competitive advantage. This podcast was created via Google Notebook LM.
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    21 mins
  • Best of LinkedIn: MarTech Insights CW 32/ 33

    Best of LinkedIn: MarTech Insights CW 32/ 33
    Aug 20 2025
    We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition offers a comprehensive overview of the evolving MarTech (Marketing Technology) landscape in 2025, heavily influenced by AI and the push towards personalization. Multiple authors emphasize that generic marketing approaches are now outdated, advocating for AI-powered personalized journeys and customer-centric content to enhance engagement and drive revenue. The discussions highlight the growing complexity of MarTech stacks, the need for data quality ownership across departments, and the emerging importance of Revenue Operations (RevOps) for strategic growth and efficiency, moving beyond traditional Sales Ops and Marketing Ops. Furthermore, the sources touch upon the challenges and opportunities presented by AI integration within existing systems, the shift towards composable architectures, and the ongoing consolidation within the industry, all while asserting that human creativity and strategic thinking remain crucial despite technological advancements. This podcast was created via Google NotebookLM.
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    21 mins
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