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Best of LinkedIn: Strategic B2B Marketing

Best of LinkedIn: Strategic B2B Marketing

By: Thomas Allgeyer Frenus GmbH
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 🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.Frenus GmbH Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Best of LinkedIn: Field Marketing CW 08/ 09

    Best of LinkedIn: Field Marketing CW 08/ 09
    Mar 4 2026
    We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition explores the evolving landscape of corporate event strategy for 2026, highlighting a significant shift from simple logistics to revenue-driven engineering. Experts emphasize that modern success is no longer defined by attendee volume or aesthetic appeal, but by measurable ROI, pipeline influence, and strategic alignment with business goals. High-performance teams are increasingly adopting advanced technology and AI automation to streamline operations, allowing them to focus on intentional, human-centric experiences that foster deep community connections. Key contributors argue that fewer, more curated gatherings often yield higher quality leads than sprawling, impersonal trade shows. The sources collectively advocate for a holistic portfolio approach, where events are integrated into a year-round narrative rather than treated as isolated projects. Ultimately, the future of the sector relies on purposeful storytelling and data-backed follow-up to transform brief handshakes into long-term commercial value. This podcast was created via Google Notebook LM.
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    18 mins
  • Best of LinkedIn: Account-based Marketing CW 08/ 09

    Best of LinkedIn: Account-based Marketing CW 08/ 09
    Mar 3 2026
    We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition is brough to you by our partners B2B Marketing and SPOTONVISION - B2B Marketing Agency. Don't miss on their conference - The European ABM Forum, on 26 March 2026. Find the link to conference in the description below. https://events.b2bmarketing.net/euroabmforum/booktickets?utm_source=news.frenus.com&utm_medium=newsletter&utm_campaign=best-of-linkedin-account-based-marketing-cw-04-05&_bhlid=81bb0f8318e409972388e3acb150976782860beb This edition explores the evolution of Account-Based Marketing (ABM) in 2026, highlighting a shift from broad targeting to hyper-personalised, data-driven orchestration. The text emphasizes that modern sales success relies on aligning marketing and sales teams around high-value accounts rather than chasing generic leads. Contributors discuss leveraging advanced AI tools to automate research, track real-time buying signals, and generate account-specific content at scale. Key strategies include identifying hidden decision-makers, engaging the "Shadow Committee" within enterprises, and utilizing omni-channel outreach to build trust. Ultimately, the collection serves as a playbook for transitioning from traditional campaigns to continuous, integrated revenue systems that focus on quality and timing. This podcast was created via Google NotebookLM.
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    23 mins
  • Best of LinkedIn: AI in B2B Marketing CW 07/ 08

    Best of LinkedIn: AI in B2B Marketing CW 07/ 08
    Feb 27 2026
    We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition outlines a fundamental shift in Go-To-Market strategies as artificial intelligence evolves from a simple productivity tool into a comprehensive operating system for sales and marketing. These experts highlight a transition toward agentic workflows, where specialised AI agents manage lead research, outbound sequencing, and customer interactions to drastically reduce operational costs. A primary theme is the emergence of Generative Engine Optimisation (GEO), as brands must now ensure visibility within AI-driven search environments like ChatGPT and Claude to remain competitive. While automation offers immense scale, the contributors emphasise that human judgement and authentic brand authority are becoming the only sustainable differentiators in an era of commoditised content. Successful integration requires a robust data infrastructure to prevent algorithmic chaos and ensure AI-driven decisions translate into actual revenue growth. Ultimately, the consensus suggests that the traditional marketing funnel is being replaced by autonomous learning loops that prioritise real-time relevance and trust. This podcast was created via Google NotebookLM.
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    20 mins
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