This week, I’m diving into one of the most game-changing aspects of running a service-based business: working with your perfect fit clients.

If you’ve ever found yourself falling out of love with your business, chances are the clients you’re working with are playing a big role in that. In this episode, I unpack:

• Why chasing any client can leave you drained and unmotivated.

• The danger of convincing clients to work with you—and how it leads to burnout.

• How shifting your energy from convincing to leading attracts clients who are ready to go.

• The incredible joy (and results!) that come from working with clients who light you up.

I also share a sneak peek into my upcoming programme, The Expert Edge, where I teach you how to attract perfect fit clients through powerful messaging, expert identity work, and a whole lot of confidence.

JOIN THE EXPERT EDGE WAITLIST!

If you’re ready to stop second-guessing yourself and build a business filled with clients who energize you, this episode is a must-listen.

I’m joined by the fabulous Lisa Newport, a personal style expert who helps women go from being just “fully dressed” to unapologetically fully expressed. Lisa shares her insights into how personal style isn’t just about what you wear—it’s about how you feel, how you show up, and how you communicate your identity to the world.

We discuss:

• The science of personal style, including how what you wear affects how you feel and show up in your business and life.
• How to create a wardrobe that aligns with your personal and professional identity.
• Overcoming the fear of standing out when you’re ready to step up your style game.
• The connection between personal style and self-worth—and how your clothes can tell the story of who you’re becoming.

Lisa also introduces her Project Fab framework, a transformative four-step process to help you define and embody your next-level identity through style. If you’ve ever stood in front of your wardrobe feeling stuck or struggled to feel confident in how you present yourself, this episode is packed with practical tips and powerful insights.

Links and Resources:

• Download Lisa’s book chapters for free: Visit LisaNewport.com/freebies.
• Connect with Lisa on Instagram @lisanewport_fab/

In this episode, I’m diving into a topic that hits close to home for so many of us: imposter syndrome. It’s that nagging feeling that you’re not good enough, experienced enough, or qualified enough to do what you do. Sound familiar? You’re not alone.

Here’s the thing—I believe imposter syndrome is a sign you’re pushing your boundaries and growing. If you don’t feel like an imposter from time to time, you might not be stretching yourself enough.

We’ll cover:

1. Why feeling like an imposter is actually a good thing—it means you’re levelling up.

2. How to own your expertise, even if you don’t have years of experience or formal qualifications.

3. The difference between imposter syndrome and genuinely being unprepared—and how to tell the difference.

4. How to lean into your unique skills, life experiences, and talents to claim your seat at the table.

5. Why your ideal clients don’t care if you’ve been in the game for six months or six years—they care that you can deliver.

I also share my personal experiences with imposter syndrome (spoiler: I’ve been there more than once!) and how I’ve learned to embrace it instead of letting it hold me back. If you’ve ever felt like you don’t belong, this episode is your reminder that you absolutely do.

If you're ready to step into and own your Expert Identity and go from overlooked to the obvious choice, get yourself on the Expert Edge Waitlist. We're launching the next cohort in early 2025! Click here for more details.

This week, I’m talking about one of the most important aspects of running a successful business—your messaging. I know firsthand how easy it is to focus on being visible, but visibility alone isn’t enough. You need to be noticed by the right people, and that’s where your messaging comes in.

In this episode, I dive into:

• Why your messaging is the key to cutting through the noise and attracting your perfect-fit clients.
• The biggest mistakes I see people making—like trying to replicate someone else’s messaging or speaking to the wrong version of their ideal client.
• How clarity, confidence, and knowing “who the f*** you are” completely transforms the way you show up online.
• Why empowered clients (those ready to take action) are the only ones you should be speaking to—and how to connect with them.
• The deeper work behind messaging: understanding not just your clients’ problems, but their behaviours, desires, and subconscious thoughts.

I also share the details of my brand-new two-week live training, The Client Connection Code, kicking off on 2nd December. This isn’t your typical cookie-cutter “ideal client” training—it’s an intensive designed to help you refine your messaging, speak directly to those perfect-fit clients, and create content that actually converts.

If you’ve been struggling to get consistent inquiries or feel like your content is blending into the noise, this is the episode for you. Let’s get your messaging working as hard as you do!

Want more details on 'The Client Connection Code'? CLICK HERE

Ever feel like you’re shouting into the void, trying to attract clients who actually get you and are eager to work with you? Today, I’m diving into what it really takes to connect with those *perfect-fit clients*—the ones who make working together feel effortless and energising, rather than transactional or exhausting

In this episode, I’ll break down why the classic “ideal client avatar” approach often falls flat and how you can shift to speaking directly to those action-takers who don’t need convincing. We’ll cover the difference between clients who are just aspirational and those who are truly ready for the transformation you offer. I’ll also walk you through why *leading* beats *convincing* every time, and how understanding your clients’ journey—from where they are now to where they want to be—is the secret to creating messaging that actually resonates.

If you’re ready to stop attracting “okay” clients and start calling in the ones who are a perfect fit, this episode is for you.

And for those who are ready to take this work even further, I’ll be introducing *The Client Connection Code,* my two-week mini-course that’s designed to help you crack the code on attracting your dream clients. You’ll learn how to understand your clients on a whole new level, craft transformational messaging, and connect with people who are ready to say “yes” without hesitation.

CLICK HERE TO FIND OUT MORE ABOUT THE CLIENT CONNECTION CODE!

If you're tired of outdated corporate conditioning and ready to create sustainable growth in your business, this conversation is for you. You’ll discover what it really takes to transition from the corporate world to running your own business, especially as a woman. Del Parsons shares her personal story of overcoming burnout, embracing motherhood, and redefining her career on her own terms. We dive into practical strategies for attracting clients without chasing them, mastering your messaging, and building a personal brand that truly stands out.

Welcome to this milestone 50th episode of the Because She Can podcast! Today’s episode is a celebration of the journey so far—reflecting on the highs, the challenges, and the big changes that have shaped both this podcast and my business. From the rebranding process to the launch of my new program, The Expert Edge, this episode is all about the power of showing up and the transformation that comes with it...

In this episode, I dive into the core mission behind Because She Can: empowering women to step up, own their expertise, and become the go-to expert in their field. We’re talking visibility, beating imposter syndrome, and building that rock-solid mindset you need to stay resilient in business.

Plus, I’m answering questions directly from you, my community, in an ‘Ask Me Anything’ segment! I’m tackling your biggest questions on visibility, finding your self-worth, and the importance of self-care when you’re running a business and showing up online. This episode is packed with real talk, practical advice, and a huge dose of encouragement.

Thank you for being a part of this journey! Whether you’re tuning in for the first time or you’ve been here since the early days, I’m grateful to have you in this community. Here’s to many more episodes of empowering conversations and unstoppable growth!

If you'd love to learn more about 'The Expert Edge' sign up to the waitlist and look out for an exclusive Black Friday offer at the end of November.

And a quick thank you to our awesome Club members who submitted their questions for this episode. Go and show them some love...

Sandra Postma - https://www.instagram.com/yourstorymentor/

Kayleigh King - https://www.instagram.com/wildkindphotography/

Ann Martin - https://www.instagram.com/annfionamartin/

Lyndsey Smith - https://www.instagram.com/838_digital/

Join me as we take a deep dive into the concept of "Expert Identity" and how it can be your secret weapon in the online business world. If you've ever wondered how to truly stand out, build authority, and become the go-to expert for your ideal clients, this episode is a must-listen.

If you're tired of blending in and ready to step up as the expert you are, this episode is your roadmap. I'm sharing insights which will inspire you to harness your unique qualities and experiences, giving you the confidence to show up boldly and authentically.

By the end of this episode, you'll have the tools you need to refine your messaging, boost your energy, and solidify your expert identity—so you can finally stand out from the crowd and attract the clients you’ve been dreaming of.

Ready to play bigger and own your place as the go-to expert your clients can't resist? Discover how to work with me by visiting; https://www.becauseshe-can.co.uk/

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