This week, I’m diving into one of the most game-changing aspects of running a service-based business: working with your perfect fit clients.

If you’ve ever found yourself falling out of love with your business, chances are the clients you’re working with are playing a big role in that. In this episode, I unpack:

• Why chasing any client can leave you drained and unmotivated.

• The danger of convincing clients to work with you—and how it leads to burnout.

• How shifting your energy from convincing to leading attracts clients who are ready to go.

• The incredible joy (and results!) that come from working with clients who light you up.

I also share a sneak peek into my upcoming programme, The Expert Edge, where I teach you how to attract perfect fit clients through powerful messaging, expert identity work, and a whole lot of confidence.

JOIN THE EXPERT EDGE WAITLIST!

If you’re ready to stop second-guessing yourself and build a business filled with clients who energize you, this episode is a must-listen.

I’m joined by the fabulous Lisa Newport, a personal style expert who helps women go from being just “fully dressed” to unapologetically fully expressed. Lisa shares her insights into how personal style isn’t just about what you wear—it’s about how you feel, how you show up, and how you communicate your identity to the world.

We discuss:

• The science of personal style, including how what you wear affects how you feel and show up in your business and life.
• How to create a wardrobe that aligns with your personal and professional identity.
• Overcoming the fear of standing out when you’re ready to step up your style game.
• The connection between personal style and self-worth—and how your clothes can tell the story of who you’re becoming.

Lisa also introduces her Project Fab framework, a transformative four-step process to help you define and embody your next-level identity through style. If you’ve ever stood in front of your wardrobe feeling stuck or struggled to feel confident in how you present yourself, this episode is packed with practical tips and powerful insights.

Links and Resources:

• Download Lisa’s book chapters for free: Visit LisaNewport.com/freebies.
• Connect with Lisa on Instagram @lisanewport_fab/

In this episode, I’m diving into a topic that hits close to home for so many of us: imposter syndrome. It’s that nagging feeling that you’re not good enough, experienced enough, or qualified enough to do what you do. Sound familiar? You’re not alone.

Here’s the thing—I believe imposter syndrome is a sign you’re pushing your boundaries and growing. If you don’t feel like an imposter from time to time, you might not be stretching yourself enough.

We’ll cover:

1. Why feeling like an imposter is actually a good thing—it means you’re levelling up.

2. How to own your expertise, even if you don’t have years of experience or formal qualifications.

3. The difference between imposter syndrome and genuinely being unprepared—and how to tell the difference.

4. How to lean into your unique skills, life experiences, and talents to claim your seat at the table.

5. Why your ideal clients don’t care if you’ve been in the game for six months or six years—they care that you can deliver.

I also share my personal experiences with imposter syndrome (spoiler: I’ve been there more than once!) and how I’ve learned to embrace it instead of letting it hold me back. If you’ve ever felt like you don’t belong, this episode is your reminder that you absolutely do.

If you're ready to step into and own your Expert Identity and go from overlooked to the obvious choice, get yourself on the Expert Edge Waitlist. We're launching the next cohort in early 2025! Click here for more details.