If you’re building a brand (or rebranding one that no longer feels like you), this episode is your blueprint for doing it right. Ashley breaks down the most common branding mistakes new entrepreneurs make—from skipping strategy and obsessing over logos, to chasing trends and mistaking aesthetics for true art direction.

She shares real client stories and actionable insights to help you avoid the DIY trap, create real alignment, and build a brand that not only looks good—but feels right and converts.

Whether you're launching something new or just tired of redoing your website for the third time, this episode is packed with clarity, direction, and no-fluff guidance.

🎧 In this episode:

• Why a logo is not your brand

• What art direction actually means (and why it matters)

• How to create emotional resonance through visuals

• The one thing that makes your brand unforgettable

  
  

Ready to bring your brand into alignment?
Visit bloomvirtual.co to book a discovery call.

Episode Summary:
In this episode of The Brand Bloomprint, Ashley King sits down with Christine Fernandes to unpack what real networking looks like for women entrepreneurs. If the idea of pitching yourself at awkward events makes you cringe, you’ll love this conversation. Christine shares how vulnerability, consistency, and genuine curiosity can turn business networking into a powerful tool for growth and connection — minus the sleaze.

From solo business owners to community builders, there’s wisdom here for every stage.

What You’ll Learn in This Episode:

• How to shift from “selling” to serving in your networking mindset

• Why vulnerability is your greatest networking tool

• The biggest mistake solopreneurs make when trying to build relationships

• How to follow up in a way that builds trust and rapport

• What authentic social media presence really means

• Tips to start creating your own community (even if you're introverted)

  
  

  Top Quotes:

"Lead with you, not your offer."
"Be curious about others first."
"Authenticity goes a long way."

Connect with Christine Fernandes:

FB Group Community (20K+): https://www.facebook.com/groups/professionalwomenmeetup

Website: https://prowomenmeet.com/

Links & Resources Mentioned:

• The Brand Bloomprint Newsletter – Weekly drops of brand-building wisdom

• Work With Us at Bloom & Co. – Strategy, branding, and creative VA support

• Listen to More Episodes – On Spotify

What exactly is company collateral—and how is it different from branding?

In this episode of The Brand Bloomprint, Ashley breaks down the five foundational pieces of company collateral every modern business needs to grow with clarity, confidence, and consistency. From pitch decks and brand guidelines to digital business cards and social templates, you’ll learn how these tangible tools help your brand show up intentionally across every touchpoint.

Ashley shares real client insights, explains the difference between branding and collateral in simple, practical terms, and offers guidance on how to audit your current materials so your business can truly reflect your value.

If you’re ready to refine how your brand is showing up in the world and want expert support bringing it all together, visit bloomvirtual.co to explore our brand and creative services.

Welcome back to The Brand Bloomprint! Today’s episode is extra close to my heart because I’m sitting down with someone who’s shaped my life more than anyone else—my mom, Louise Côté.

With Mother’s Day just behind us, I felt inspired to share a glimpse of her incredible journey—from her corporate days as a headhunter to becoming a life coach, author, and founder of L’Institut de Coaching Holistique, where she helps others lead with purpose and connect soul-to-soul.

In this heartfelt conversation, we explore:
✨ Why reconnecting with your why is essential in life and business
✨ How to listen to the subtle wisdom of your body, soul, and higher self
✨ A simple, powerful exercise you can try today to check if something is truly right—or wrong—for you
✨ Simple ways to realign when you feel off track or disconnected
✨ One powerful reflection to help you tune in to your purpose this week

And since my mom is French, you might hear us sprinkle in a little accent along the way—just part of the charm of this special episode!

If you’ve been craving deeper alignment or feel ready to reconnect with your purpose, Louise is one of the best. While most of her programs are in French, she does offer private 1:1 coaching in English. You can explore her work and get in touch at www.institutdecoachingholistique.com.

Let’s dive in.

Have you outgrown the brand that helped you start? In this episode, Ashley King explores what it really means to let go of your “starter brand” and step into the next powerful version of yourself.

We talk about the signs it’s time to rebrand, why it’s more than just a visual update, and how real alignment can shift everything—from the way you show up to the way you grow your business.

If you're ready to build a brand that feels as good as it looks, explore how we can support you at bloomvirtual.co.
Want a head start? Download our free Brand Strategy Checklist here to help you know if it’s time to rebrand—and where to begin.
You can also book a free discovery call to talk about your next chapter.

Your evolution deserves to be seen—and your brand should grow with you.

In this episode, Ashley shares the BLOOM Method—her agency’s signature holistic branding framework designed to help purpose-led businesses grow with clarity, cohesion, and confidence. Whether you're rebranding, launching, or refining your presence, this approach blends strategy, soulful storytelling, and elevated design to align your brand from the inside out.

Episode Highlights:

• What holistic branding really means

• The 5-part BLOOM Method explained step by step

• How your brand evolves as you evolve

• A real client story of transformation

• Tips for knowing when it’s time to rebrand or realign

Learn more about working with Bloom & Co: https://bloomvirtual.co
Follow us on Instagram: @bloomvirtualco

If this episode resonates, don’t forget to leave a review, share it with a fellow founder, or DM us your thoughts. We love hearing from you!

Are you stuck doing everything in your business, from admin tasks to social media to client work? If so, it’s time to make the shift from solopreneur to CEO.

In this episode of The Brand Bloomprint, I’m sharing my personal journey of overcoming perfectionism and learning to delegate effectively. I’ll break down:

• The mindset shift needed to stop micromanaging and start leading
• How a Virtual Assistant & Marketing team can transform your business
• The key systems & automations that make delegation seamless
• How to let go of the fear of losing control and start scaling

If you’re feeling overwhelmed and stuck in the day-to-day grind, this episode will help you reclaim your time, focus on growth, and finally step into your CEO role.

🎧 Listen now and let’s build your dream team together!

Need a VA or marketing team to help you scale? Let Bloom & Co. take care of the details while you focus on growth. Book a consultation today!

Struggling with email marketing? You’re not alone! Most small business owners either have poorly designed emails that don’t reflect their brand OR they’re sending sales-heavy emails that make people hit "unsubscribe." In this episode of The Brand Bloomprint, we’re fixing both!

I’ll walk you through:
✅ The two biggest email mistakes small business owners make
✅ How to design branded emails using Canva (even if your email platform is limiting!)
✅ The 80/20 rule for engaging, non-salesy emails
✅ A simple email formula to boost opens, engagement, and conversions

Ready to elevate your emails without the stress? Our branding experts and virtual assistants at Bloom & Co. can help you craft beautiful, on-brand emails that connect and convert!

Learn more & book a consultation at www.bloomvirtual.co