In this powerful conversation, Ashley sits down with Vanessa Bowen, CPA-turned-money-coach and founder of Mintworthy Co., to break down what every woman entrepreneur needs to know about money mindset, pricing with confidence, and building a profitable business that actually pays you.

Vanessa shares her personal money story—from landing her dream corporate job to secretly drowning in debt—and the mentor who helped her rebuild her financial life from the inside out. Today, she helps women entrepreneurs shift from employee to CEO identity, unpack the money stories holding them back, and create simple profit systems that help them keep more cash in their business.

If you’ve ever undercharged, avoided your numbers, struggled with pricing, or felt disconnected from your financial power, this episode will change the way you see money forever.

WHAT YOU’LL LEARN

1. Vanessa’s personal money story Why being a CPA didn’t protect her from debt—and how one mentor changed everything.

2. The mindset blocks that keep women entrepreneurs undercharging And why confidence with money always starts within.

3. Employee mindset vs. CEO mindset How to stop discounting your experience and start owning your worth.

4. Why your childhood + mother relationship shape your money identity And how to rewrite those subconscious stories.

5. Pricing for profit (not just “charging your worth”) Why your pricing must be rooted in profit margin, not emotion.

6. The revenue model reset every business needs How to identify what’s profitable, what’s draining you, and what needs to go.

7. What a real Profit Plan looks like The 4 buckets every entrepreneur should have:

• FU Fund

• Wealth Fund

• Tax Fund

• Reinvestment Fund
  

WHO THIS EPISODE IS FOR

✔ Women entrepreneurs

✔ Service-based founders (coaches, consultants, designers, practitioners)

✔ Anyone who wants to raise prices, improve profit, and stop feeling stressed about money

✔ CEOs ready to claim confidence with their finances

RESOURCES MENTIONED

Grab Vanessa’s Freebie: The Profit Breakthrough Blueprint — your guide to increasing profit, clarity, and peace: 👉https://mintworthyco.myflodesk.com/profitblueprint

Join Unblock Your Business Live Course

👉 https://mintworthyco.mykajabi.com/waitlist

Connect with Vanessa:

Website: https://mintworthyco.com

Instagram: https://www.instagram.com/mintworthyco

CONNECT WITH ASHLEY & BLOOM

Website: www.bloomvirtual.co

Instagram: @bloomvirtual.co

Work with the Bloom team: https://www.bloomvirtual.co

If you’re building a brand (or rebranding one that no longer feels like you), this episode is your blueprint for doing it right. Ashley breaks down the most common branding mistakes new entrepreneurs make—from skipping strategy and obsessing over logos, to chasing trends and mistaking aesthetics for true art direction.

She shares real client stories and actionable insights to help you avoid the DIY trap, create real alignment, and build a brand that not only looks good—but feels right and converts.

Whether you're launching something new or just tired of redoing your website for the third time, this episode is packed with clarity, direction, and no-fluff guidance.

🎧 In this episode:

• Why a logo is not your brand

• What art direction actually means (and why it matters)

• How to create emotional resonance through visuals

• The one thing that makes your brand unforgettable

  
  

Ready to bring your brand into alignment?
Visit bloomvirtual.co to book a discovery call.

Episode Summary:
In this episode of The Brand Bloomprint, Ashley King sits down with Christine Fernandes to unpack what real networking looks like for women entrepreneurs. If the idea of pitching yourself at awkward events makes you cringe, you’ll love this conversation. Christine shares how vulnerability, consistency, and genuine curiosity can turn business networking into a powerful tool for growth and connection — minus the sleaze.

From solo business owners to community builders, there’s wisdom here for every stage.

What You’ll Learn in This Episode:

• How to shift from “selling” to serving in your networking mindset

• Why vulnerability is your greatest networking tool

• The biggest mistake solopreneurs make when trying to build relationships

• How to follow up in a way that builds trust and rapport

• What authentic social media presence really means

• Tips to start creating your own community (even if you're introverted)

  
  

  Top Quotes:

"Lead with you, not your offer."
"Be curious about others first."
"Authenticity goes a long way."

Connect with Christine Fernandes:

FB Group Community (20K+): https://www.facebook.com/groups/professionalwomenmeetup

Website: https://prowomenmeet.com/

Links & Resources Mentioned:

• The Brand Bloomprint Newsletter – Weekly drops of brand-building wisdom

• Work With Us at Bloom & Co. – Strategy, branding, and creative VA support

• Listen to More Episodes – On Spotify