If you’re building a brand (or rebranding one that no longer feels like you), this episode is your blueprint for doing it right. Ashley breaks down the most common branding mistakes new entrepreneurs make—from skipping strategy and obsessing over logos, to chasing trends and mistaking aesthetics for true art direction.

She shares real client stories and actionable insights to help you avoid the DIY trap, create real alignment, and build a brand that not only looks good—but feels right and converts.

Whether you're launching something new or just tired of redoing your website for the third time, this episode is packed with clarity, direction, and no-fluff guidance.

🎧 In this episode:

• Why a logo is not your brand

• What art direction actually means (and why it matters)

• How to create emotional resonance through visuals

• The one thing that makes your brand unforgettable

  
  

Ready to bring your brand into alignment?
Visit bloomvirtual.co to book a discovery call.

Episode Summary:
In this episode of The Brand Bloomprint, Ashley King sits down with Christine Fernandes to unpack what real networking looks like for women entrepreneurs. If the idea of pitching yourself at awkward events makes you cringe, you’ll love this conversation. Christine shares how vulnerability, consistency, and genuine curiosity can turn business networking into a powerful tool for growth and connection — minus the sleaze.

From solo business owners to community builders, there’s wisdom here for every stage.

What You’ll Learn in This Episode:

• How to shift from “selling” to serving in your networking mindset

• Why vulnerability is your greatest networking tool

• The biggest mistake solopreneurs make when trying to build relationships

• How to follow up in a way that builds trust and rapport

• What authentic social media presence really means

• Tips to start creating your own community (even if you're introverted)

  
  

  Top Quotes:

"Lead with you, not your offer."
"Be curious about others first."
"Authenticity goes a long way."

Connect with Christine Fernandes:

FB Group Community (20K+): https://www.facebook.com/groups/professionalwomenmeetup

Website: https://prowomenmeet.com/

Links & Resources Mentioned:

• The Brand Bloomprint Newsletter – Weekly drops of brand-building wisdom

• Work With Us at Bloom & Co. – Strategy, branding, and creative VA support

• Listen to More Episodes – On Spotify

What exactly is company collateral—and how is it different from branding?

In this episode of The Brand Bloomprint, Ashley breaks down the five foundational pieces of company collateral every modern business needs to grow with clarity, confidence, and consistency. From pitch decks and brand guidelines to digital business cards and social templates, you’ll learn how these tangible tools help your brand show up intentionally across every touchpoint.

Ashley shares real client insights, explains the difference between branding and collateral in simple, practical terms, and offers guidance on how to audit your current materials so your business can truly reflect your value.

If you’re ready to refine how your brand is showing up in the world and want expert support bringing it all together, visit bloomvirtual.co to explore our brand and creative services.