• Authority & Relationships to Scale Your Business with Jed Morley
    Feb 10 2026

    In this episode of the Authority Formula podcast, host George Wright III interviews successful entrepreneur Jed Morley, CEO and managing member of PLA Pay. Jed shares his journey from a real estate broker to a pioneering figure in the payment processing industry. They discuss the importance of building relationships, leveraging authority, and utilizing technology to scale businesses. Jed also sheds light on his innovative venture, Payment Cowboys, and how it's making waves in the FinTech space. Additionally, he offers valuable insights on the current market landscape, the impact of AI, and the significance of finding purpose and fulfillment in both personal and professional life.



    00:50 Welcome to the Authority Formula Podcast

    02:11 Jed Morley's Background and Career Journey

    04:04 Transition from Real Estate to Payment Processing

    06:01 Innovations in Payment Processing

    10:56 The Birth of Payment Cowboys

    13:22 The Importance of Relationships in Business

    14:37 Building Authority and Brand Strategy

    16:28 Building Authority Through AI and Machine Learning

    16:52 Interviewing Kathy Ireland: From Script to Friendship

    17:08 The Importance of Trust and Credibility in Business

    17:56 Opportunities in FinTech and Banking

    19:23 Creating a Personal Brand and Legacy Asset

    22:58 Leveraging AI for Business Success

    24:32 Finding Purpose and Value in Business and Life

    25:51 Advice for Entrepreneurs and Business Owners

    28:34 The Impact of Personal Passions on Business


    About the Guest: Jed Morley

    Jed Morley is a seasoned entrepreneur, brand strategist, and FinTech leader. As the CEO of PlatPay and co-founder of Payment Cowboy, Jed has spent over two decades helping businesses navigate the complexities of secure payment solutions and brand scaling. He is a featured contributor for Entrepreneur and ValiantCEO, specializing in high-volume transaction platforms and authority positioning.



    Guest Resources

    Published Works

    Book: Building a Brand That Scales: How to Unlock the Hidden Value in Your Brand and Business (Fast Company Press)


    Framework: Creator of the Backstory Brand Wheel™ Framework


    Connect Online

    Website: JedMorley.com / Backstory Branding


    LinkedIn: Jed Morley on LinkedIn


    Business: PlatPay (Platinum Payment Systems)


    About George Wright III:


    George Wright III is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.

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    31 mins
  • Why Massage Therapy Is More Than Just A Luxury With Dr. Dominique Carson
    Feb 6 2026

    Massage therapy is often seen as a luxurious way of relaxation. However, it offers more medical benefits than you could imagine. George Wright III pulls back the curtain on the science behind it with licensed massage therapist Dr. Dominique Carson. Together, they discuss how massage therapy regulates the nervous system as well as the other body systems, making it essentially an extension of nursing. Dr. Dominique also breaks down how grief vastly transformed her outlook in life, her unique TRIBE philosophy, and her reason for pursuing a doctorate degree. This inspiring conversation will redefine your idea of wellness and learn how to align actions with intention.


    01:26 Dr. Dominique’s Work As A Licensed Massage Therapist

    06:11 Why Massage Therapy Is More Than Just A Luxury

    09:21 Understanding The Core Philosophy Of TRIBE

    13:48 How Grief Can Reshape Focus And Clarity

    18:25 Challenges Of Pursuing Further Education

    22:06 Dispelling Misconceptions About Massage Therapy


    About the Guest

    Every rose has its thorn, but the beauty of the flower makes the pain worth it in the end. Dr. Dominique M. Carson has been remarkable in her current state, Virginia, and her hometown, New York City. She has beaten all odds by becoming an award-winning massage practitioner, freelance journalist, author, and orator. From the time she was eight years old, she used her artistic and writing abilities to inform and inspire others, leading her to greater heights. As a result, she received her bachelor's and master's degrees before she was 25.


    Carson became the first African American to receive the Brooklyn College Wall of Fame award in 2011. Carson has interviewed over 100 figures in popular culture as a freelance journalist. She received various awards, including 2x Author All-Star, the Global Iconic Changemaker Award, and the Global Recognition Award for her editorial and health/wellness work. In Spring 2024, she was awarded an Honorary Doctorate in Humanitarianism from the Global International Alliance Advocate University.


    Her story has been featured in media outlets such as Speakers Magazine, Courageous Woman Magazine, Sheen Magazine, Impact Magazine, Femi Magazine, Industry Times, and Forbes.One. VoyageLA, ShoutoutLA, and Bold Journey, to name a few.


    Guest Resources

    Professional Portfolio: https://dominiquecarson.contently.com

    Twitter: https://twitter.com/domcarson

    Facebook: https://facebook.com/dmc922

    Instagram: https://instagram.com/domcarson90

    LinkedIn: https://www.linkedin.com/in/drdominiquemcarson

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    27 mins
  • Maximizing Impact And Purpose: How To Be A Legacy Catalyst With Jeanne Omlor
    Jan 14 2026

    Becoming a catalyst for massive success in business and life is possible when you learn how to turn emotional setbacks into logical paths for momentum. We sit down with certified business strategist and online business coach Jeanne Omlor, who shares her inspiring journey from deep debt to building a multi-million dollar coaching business in just 17 months without relying on paid ads. Jeanne reveals the power of operating in your "Genius Zone," her unique secret to overcoming self-doubt by logically "fast-forwarding" through negative emotions, and the framework she uses to help high-achievers, CEOs, and Founders maximize their impact, purpose, and legacy by first getting clear on what they truly desire.


    01:43 Unlocking Your Genius Zone: Definition And Discovery

    04:35 The Mindset Shift: Overcoming Anxiety And Negative Beliefs

    08:29 The Pivotal Shift: From Fashion Blogger To Coaching Powerhouse

    14:39 Be A Catalyst: The Secret To Fast-Forwarding Self-Doubt

    17:17 Purpose Beyond Profit: Maximizing Your Legacy And Impact

    22:56 Final Advice: Stop Making Excuses And Start Today


    About the Guest

    Jeanne Omlor is a Business Strategist, multi 7-Figure Online Business Coach, and Certified Servant Leadership Executive Coach. At 54 years old she was a solo parent in deep debt and got herself online and to $1M in 17 months, without ads, and has since scaled to multi-millions in 5 years. Her company has helped almost 600 businesses to thrive online. She is emotionally connected to helping others prosper, as she lived in lack for years and overcame that mindset. She is now helping as many people as she can to maximize profits and reach their full potential while being the visionary they're destined to be.

    Guest Resources

    Website: https://jeanneomlor.com

    Instagram: https://www.instagram.com/jeanneomlor

    LinkedIn: https://www.linkedin.com/in/jeanneomlor

    Facebook: https://www.facebook.com/jeanne.omlor

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    27 mins
  • Teaching People To Beat Chronic Fatigue With Miguel Bautista
    Jan 9 2026

    Many high achievers with Type A personalities often push themselves too hard that they get stuck in chronic fatigue and constantly experience brain fog. Being in such an unhealthy state of mind will never bring you success, and you have to deal with it as soon as possible to avoid hitting rock bottom. George Wright III is joined by Miguel Bautista, who has developed the CFS Recovery System that has helped over a thousand people go from bedridden to thriving. He shares how his personal struggles with undiagnosed symptoms as a former athlete opened his eyes to the concept of a hypersensitive nervous system and harness the power of brain retraining. Discover how to get rid of burnout, reclaim your best self, and achieve peak performance by regulating stress and alleviating chronic fatigue through science-based approaches.


    01:58 Looking Back To Miguel’s Inspiring Personal Journey

    09:17 Understanding What A Hypersensitive Nervous System Feels

    13:53 How Miguel’s CFS Recovery System Works

    20:05 Importance Of Taking A Break From The Grind

    21:47 Get In Touch With Miguel

    22:38 Episode Wrap-up And Closing Words


    About the Guest

    Miguel Bautista, author of Thriver, Not Survivor: How to Beat Chronic Fatigue, has helped thousands overcome fatigue, brain fog, and chronic pain, using the CFS Recovery System—a proven program he developed that has guided over 1,000 people from being bedridden to thriving. A former athlete, Bautista personally overcame years of mysterious, undiagnosed symptoms by discovering the power of brain retraining and neuroplasticity, and now leads a global coaching team composed of former clients who have fully recovered and guide others through the same transformative process.


    Guest Resources

    Website: cfsrecovery.co/apply

    Book: Thriver, Not Survivor: How to Beat Chronic Fatigue

    YouTube: CFS Recovery Channel

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    25 mins
  • Secrets of Tax Lien Investing Revealed with Dale Merkord
    Oct 27 2025

    The Authority Formula Podcast

    Guest: Dale Merkord


    In this episode of The Authority Formula Podcast, host George Wright III partners with Valiant CEO magazine to discuss wealth planning strategies with seasoned real estate investor Dale Merkord. They delve into the complexities and lucrative potential of tax liens and deeds, a lesser-known investment strategy that offers guaranteed returns. Dale shares his transition from bank foreclosures to tax liens, the intricate process of property evaluation, and how his company, Certainty Investment Group, simplifies this for investors. They highlight the due diligence required, the common mistakes to avoid, and the benefits of partnering with experts to achieve consistent, secured returns. Perfect for those seeking to enhance their investment portfolios or venture into real estate with minimal hands-on involvement.


    00:00 Welcome to the Authority Formula Podcast

    00:32 Introducing Dale Merkord: Real Estate Investment Expert

    01:31 Understanding Tax Liens and Deeds

    05:00 Challenges and Risks in Tax Lien Investing

    08:21 Certainty Investment Group: Ensuring Safe Returns

    15:23 Common Mistakes and How to Avoid Them

    17:54 Final Thoughts and Getting Started



    About the Guest

    Dale Merkord is a seasoned real estate investor who began his career pursuing bank foreclosures before discovering the opportunities in U.S. tax lien and tax deed sales. Fascinated by the consistency and profitability of this centuries-old market, he has dedicated himself to mastering the complex, state-by-state process of tax sales. Through Certainty Investment Group, Dale offers investors a truly passive way to earn secure annual returns of 12–15%, handling all the research, due diligence, and property inspections required to make smart, low-risk investments. His mission is simple: take the guesswork out of real estate investing and provide safe, reliable returns that perform in any economy


    Guest Resources

    Website: https://certaintyinvestmentgroup.com/



    About George Wright III:

    George Wright III is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.



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    21 mins
  • From Survival to Freedom: Charlie Chen & Ultra Wellness Gear on Reclaiming Agency Through Mindset
    Oct 17 2025

    In this insightful episode of The Authority Formula Podcast, host George Wright III interviews Charlie Chen, founder of Ultra Wellness Gear. Charlie shares his unique journey from growing up in a Buddhist monastery to becoming a successful entrepreneur. The discussion dives into the importance of mindset, overcoming past stories, and developing leaders within organizations. Charlie outlines his three-step transformation process: uncovering your story, getting complete with your past, and inventing new possibilities. He also touches on the significance of daily rituals like 'The Miracle Morning' and offers final tips for achieving inner peace and addressing external challenges through leadership strategies.


    00:47 Welcome to the Authority Formula Podcast

    01:21 Meet Charlie Chen: Background and Journey

    02:04 Charlie's Early Life in a Buddhist Monastery

    05:12 Transition to Business and Personal Development

    10:52 The Three-Step Transformation Process

    18:56 Daily Rituals for Consistency and Success

    21:24 Final Advice and Closing Remarks


    About Guest:

    Charlie Chen is an entrepreneur and mindset/wellness coach who focuses on practical tools for peak performance and recovery. He leads Ultra Wellness Gear, a brand offering at-home cold plunges and saunas, and blends Eastern mindfulness principles with modern leadership coaching to help founders and teams improve clarity, energy, and execution.


    Resources:

    Company: https://ultrawellnessgear.com/

    LinkedIn: linkedin.com/in/mrcharisma

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    23 mins
  • Deep Dive Into Physical Therapy With Dr. Ray Waters
    Sep 15 2025

    As the common saying goes, “Prevention is better than cure.” This rings true in the world of physical therapy. Joining George Wright III is Dr. Ray Waters, owner and founder of Prevent & Restore Physical Therapy, who talks about his one-on-one approach to address the specific needs of his patients, particularly overhead athletes. He discusses the crucial role of preventative care to reduce the likelihood of experiencing chronic pain. Dr. Ray also shares practical tips on how desk workers, who move way less than athletes, should still prioritize active mobility to avoid severe neck and back pain.


    The Authority Formula Podcast

    Guest: Dr. Ray Waters


    In this episode of The Authority Formula Podcast, George Wright III talks to Dr. Ray Waters, a world-class orthopedic physical therapist and owner of Prevent and Restore Physical Therapy. Dr. Waters shares his journey into physical therapy inspired by personal experiences with his mother’s injuries and discusses why he chose a one-on-one approach to patient care. They delve into the importance of preventative measures, how commercial pressures can compromise patient care, and why specialization, particularly with athletes, is crucial. Dr. Waters also provides insights and strategies for professionals and desk workers to maintain their physical health and prevent injuries.


    01:26 Dr. Ray Waters' Background and Inspiration

    06:35 Challenges of Starting a Business

    08:52 The One-on-One Approach

    16:07 Specializing in Overhead Athletes

    18:59 Overworked Athletes and Shoulder Mechanics

    20:26 Workshops and Corporate Wellness

    24:42 Strategies for Desk Workers

    25:09 Understanding Neck Pain and Posture

    29:56 Thoracic Spine Mobility

    34:11 Final Thoughts and Getting Help


    About the Guest: Dr. Ray Waters

    Dr. Ray Waters is highly credentialed, holding certifications in Certified Strength and Conditioning

    Specialist (CSCS), Functional Movement Screening (FMS), and Certified Ergonomic

    Assessment Specialist (CEAS). His CSCS certification uniquely equips him to design

    Advanced strength and performance programs, allowing patients to progress beyond traditional physical therapy and achieve their highest potential. He has also trained in advanced manual techniques, including the Stecco Fascial Manipulation method, and is certified in dry needling to further optimize recovery and reduce pain.


    With extensive experience treating Division I athletes, weekend warriors, desk workers, and

    post-surgical patients, Dr. Ray has developed a particular expertise in working with overhead athletes, especially baseball players and throwers. He is dedicated to providing one-on-one, personalized treatment plans that restore movement, improve performance, and keep athletes competing at their best.


    Guest Resources

    Website: www.preventandrestorept.com

    Location: Marietta, GA

    Phone: 404-907-2734


    About George Wright III:

    George Wright III is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.

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    37 mins
  • Unleashing Your Potential
    May 6 2025

    The Authority Formula Podcast

    Guest: Florian Rolke | High-Performance Coach for Entrepreneurs & Investors


    In this episode of The Authority Formula Podcast, host George Wright III speaks with Florian Rolke, a high-performance coach with a remarkable story—from selling strawberries door-to-door to coaching elite entrepreneurs, AI leaders, and investors worldwide. With a background in business psychology and over 170 books studied, Florian shares how inner work, self-awareness, and personalized strategies are key to lasting success. This episode dives into breaking negative patterns, building clarity, and using mindset as a form of action—offering practical tools for growth in both business and life.


    Key Moments:

    01:31 – Florian’s Background and Early Journey

    03:41 – Discovering Personal Development

    06:04 – Technical Adjustment and Sound Check

    07:58 – Deep Dive into Personal Development

    12:08 – Identifying and Changing Patterns

    18:29 – The Power of Friendships and Coaching

    20:14 – Practical Tips for Self-Awareness

    20:27 – Forming Better Habits

    22:07 – Personalizing Your Approach

    25:02 – Creating Focus and Clarity in Business

    28:36 – Inner Work and Its Impact

    33:41 – Mindset as a Form of Action

    38:56 – Final Thoughts and Connecting with Florian


    Know a high achiever feeling stuck or overwhelmed? Share this episode—it might be the clarity they’ve been searching for.


    About Florian Rolke:

    Florian Rolke is a high-performance coach specializing in working with AI entrepreneurs, investors, and family offices focused on generational wealth. His core mission is to help clients unlock clarity, sharpen focus, and build lasting strategic momentum in both life and business.

    With a deep foundation in business psychology and personal development, Florian has spent over a decade immersed in the science of success—studying more than 170 books and attending countless seminars. His unique coaching approach blends practical strategy with mindset mastery, enabling high-achievers to break through internal limitations and align their actions with their highest potential.

    Guest Resources:

    LinkedIn: https://www.linkedin.com/in/florian-rolke-7523832a7/

    Instagram: https://www.instagram.com/florianrolke/

    YouTube Channel: https://www.youtube.com/@florianrolke

    Website: https://www.florianrolke.com/


    About George Wright III:

    George Wright III is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.


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    43 mins