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Authority Formula Podcast

Authority Formula Podcast

By: George Wright III
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Introducing The Authority Formula Podcast, the ultimate resource for entrepreneurs, business owners, and executives who are ready to rise above the noise and elevate their credibility, grow their brand, and drive increased revenue. Hosted by George Wright III, in collaboration with Valiant CEO Magazine, this podcast brings you the strategies and insights you need to thrive in a world where standing out has never been more challenging.In today’s fast-paced marketplace, the obstacles to success are more difficult than ever before. With the shortened attention spans of consumers and a crowded, oversaturated market, it’s hard for any business to cut through the noise. Consumers have more access to free content than ever before, and the overwhelming presence of AI and influencers makes it even harder for businesses to differentiate themselves and communicate their true value. As a result, entrepreneurs and business owners struggle to get noticed, capture attention, and ultimately, increase their sales.The Authority Formula Podcast provides the solution to these challenges by focusing on Authority Marketing—the powerful strategy that will help you build credibility, stand out, and gain the trust of your target audience. This is the key to not only attracting more leads but also converting those leads into long-term customers. After 30 years of working with some of the most credible brands in the marketplace, George Wright III and Valiant CEO Magazine have teamed up to launch this transformative podcast.Each episode of The Authority Formula Podcast features in-depth conversations with some of the most successful and influential entrepreneurs, thought leaders, and experts from around the globe. You’ll hear their personal stories of success, the tactics they used to build their authority, and how they overcame the very same challenges you face today in the crowded marketplace. From actionable authority marketing strategies to insider tips on how to stand out in a world filled with noise, this podcast will equip you with the tools you need to capture attention and build a brand that resonates.Whether you're a podcaster, author, speaker, coach, consultant, real estate salesperson, medical professional, attorney, or anyone looking to make a bigger impact, The Authority Formula Podcast is packed with invaluable insights that will inspire and motivate you to take your business to the next level. It’s time to stop blending in and start standing out.If you’ve been struggling to get the attention your business deserves or find it difficult to differentiate yourself from the competition, this podcast is for you. It’s time to learn how authority marketing can help you overcome today’s toughest business challenges. Each episode will show you exactly how you can leverage authority to attract more leads, build your credibility, and boost your revenue.So, are you ready to become the go-to expert in your industry? The Authority Formula Podcast is your blue print for success. Tune in now and start your journey toward mastering the art of authority marketing. Make sure to subscribe, because the authority your brand needs is just one podcast away!

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Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Development Personal Success
Episodes
  • Authority & Relationships to Scale Your Business with Jed Morley
    Feb 10 2026

    In this episode of the Authority Formula podcast, host George Wright III interviews successful entrepreneur Jed Morley, CEO and managing member of PLA Pay. Jed shares his journey from a real estate broker to a pioneering figure in the payment processing industry. They discuss the importance of building relationships, leveraging authority, and utilizing technology to scale businesses. Jed also sheds light on his innovative venture, Payment Cowboys, and how it's making waves in the FinTech space. Additionally, he offers valuable insights on the current market landscape, the impact of AI, and the significance of finding purpose and fulfillment in both personal and professional life.



    00:50 Welcome to the Authority Formula Podcast

    02:11 Jed Morley's Background and Career Journey

    04:04 Transition from Real Estate to Payment Processing

    06:01 Innovations in Payment Processing

    10:56 The Birth of Payment Cowboys

    13:22 The Importance of Relationships in Business

    14:37 Building Authority and Brand Strategy

    16:28 Building Authority Through AI and Machine Learning

    16:52 Interviewing Kathy Ireland: From Script to Friendship

    17:08 The Importance of Trust and Credibility in Business

    17:56 Opportunities in FinTech and Banking

    19:23 Creating a Personal Brand and Legacy Asset

    22:58 Leveraging AI for Business Success

    24:32 Finding Purpose and Value in Business and Life

    25:51 Advice for Entrepreneurs and Business Owners

    28:34 The Impact of Personal Passions on Business


    About the Guest: Jed Morley

    Jed Morley is a seasoned entrepreneur, brand strategist, and FinTech leader. As the CEO of PlatPay and co-founder of Payment Cowboy, Jed has spent over two decades helping businesses navigate the complexities of secure payment solutions and brand scaling. He is a featured contributor for Entrepreneur and ValiantCEO, specializing in high-volume transaction platforms and authority positioning.



    Guest Resources

    Published Works

    Book: Building a Brand That Scales: How to Unlock the Hidden Value in Your Brand and Business (Fast Company Press)


    Framework: Creator of the Backstory Brand Wheel™ Framework


    Connect Online

    Website: JedMorley.com / Backstory Branding


    LinkedIn: Jed Morley on LinkedIn


    Business: PlatPay (Platinum Payment Systems)


    About George Wright III:


    George Wright III is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.

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    31 mins
  • Why Massage Therapy Is More Than Just A Luxury With Dr. Dominique Carson
    Feb 6 2026

    Massage therapy is often seen as a luxurious way of relaxation. However, it offers more medical benefits than you could imagine. George Wright III pulls back the curtain on the science behind it with licensed massage therapist Dr. Dominique Carson. Together, they discuss how massage therapy regulates the nervous system as well as the other body systems, making it essentially an extension of nursing. Dr. Dominique also breaks down how grief vastly transformed her outlook in life, her unique TRIBE philosophy, and her reason for pursuing a doctorate degree. This inspiring conversation will redefine your idea of wellness and learn how to align actions with intention.


    01:26 Dr. Dominique’s Work As A Licensed Massage Therapist

    06:11 Why Massage Therapy Is More Than Just A Luxury

    09:21 Understanding The Core Philosophy Of TRIBE

    13:48 How Grief Can Reshape Focus And Clarity

    18:25 Challenges Of Pursuing Further Education

    22:06 Dispelling Misconceptions About Massage Therapy


    About the Guest

    Every rose has its thorn, but the beauty of the flower makes the pain worth it in the end. Dr. Dominique M. Carson has been remarkable in her current state, Virginia, and her hometown, New York City. She has beaten all odds by becoming an award-winning massage practitioner, freelance journalist, author, and orator. From the time she was eight years old, she used her artistic and writing abilities to inform and inspire others, leading her to greater heights. As a result, she received her bachelor's and master's degrees before she was 25.


    Carson became the first African American to receive the Brooklyn College Wall of Fame award in 2011. Carson has interviewed over 100 figures in popular culture as a freelance journalist. She received various awards, including 2x Author All-Star, the Global Iconic Changemaker Award, and the Global Recognition Award for her editorial and health/wellness work. In Spring 2024, she was awarded an Honorary Doctorate in Humanitarianism from the Global International Alliance Advocate University.


    Her story has been featured in media outlets such as Speakers Magazine, Courageous Woman Magazine, Sheen Magazine, Impact Magazine, Femi Magazine, Industry Times, and Forbes.One. VoyageLA, ShoutoutLA, and Bold Journey, to name a few.


    Guest Resources

    Professional Portfolio: https://dominiquecarson.contently.com

    Twitter: https://twitter.com/domcarson

    Facebook: https://facebook.com/dmc922

    Instagram: https://instagram.com/domcarson90

    LinkedIn: https://www.linkedin.com/in/drdominiquemcarson

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    27 mins
  • Maximizing Impact And Purpose: How To Be A Legacy Catalyst With Jeanne Omlor
    Jan 14 2026

    Becoming a catalyst for massive success in business and life is possible when you learn how to turn emotional setbacks into logical paths for momentum. We sit down with certified business strategist and online business coach Jeanne Omlor, who shares her inspiring journey from deep debt to building a multi-million dollar coaching business in just 17 months without relying on paid ads. Jeanne reveals the power of operating in your "Genius Zone," her unique secret to overcoming self-doubt by logically "fast-forwarding" through negative emotions, and the framework she uses to help high-achievers, CEOs, and Founders maximize their impact, purpose, and legacy by first getting clear on what they truly desire.


    01:43 Unlocking Your Genius Zone: Definition And Discovery

    04:35 The Mindset Shift: Overcoming Anxiety And Negative Beliefs

    08:29 The Pivotal Shift: From Fashion Blogger To Coaching Powerhouse

    14:39 Be A Catalyst: The Secret To Fast-Forwarding Self-Doubt

    17:17 Purpose Beyond Profit: Maximizing Your Legacy And Impact

    22:56 Final Advice: Stop Making Excuses And Start Today


    About the Guest

    Jeanne Omlor is a Business Strategist, multi 7-Figure Online Business Coach, and Certified Servant Leadership Executive Coach. At 54 years old she was a solo parent in deep debt and got herself online and to $1M in 17 months, without ads, and has since scaled to multi-millions in 5 years. Her company has helped almost 600 businesses to thrive online. She is emotionally connected to helping others prosper, as she lived in lack for years and overcame that mindset. She is now helping as many people as she can to maximize profits and reach their full potential while being the visionary they're destined to be.

    Guest Resources

    Website: https://jeanneomlor.com

    Instagram: https://www.instagram.com/jeanneomlor

    LinkedIn: https://www.linkedin.com/in/jeanneomlor

    Facebook: https://www.facebook.com/jeanne.omlor

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    27 mins
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